Yulu bike sharing app is Inmobi’s Amit Gupta’s new bet

Yulu bike sharing app is InMobi’s Amit Gupta’s new bet

Amit Gupta is one of the co-founder of global mobile advertising and discovery platform InMobi.  He has recently announced his new venture, Yulu bike sharing app.  On their official website this what they have to say about Yulu

Yulu’s vision is to reduce traffic congestion by providing a scalable, affordable, efficient and clean solution for the first mile, last mile, and short distance commute. We strongly believe that short commute mode can be made more Efficient, Affordable and GREEN, thereby ensuring that future generations will have a healthy environment to live.

Yulu is using IoT technology to create a network of shared bikes that can be rented through a mobile app. The revenue model for Yulu is based on pay per use. Apart from Yulu being a commercial venture it also has social & environment cause at its heart.

Along with solving the problem of short commuting, they also want to reduce the traffic and curb carbon emission. The idea is fantastic and will have a lasting impact on the environment if it’s adopted on a large scale. In India, cycling is popular but it is largely a rural phenomenon. It will be very interesting to see how Yulu fight it out to penetrate the Indian tier 2 and tier 3 market and also how it encourages the tier 1 population to adopt cycling.

Anyways its a complete win-win for all the parties involved. The apps are about to launch but you can subscribe to the invitation list now.

Good Luck Yulu Team! 

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