3SC, a Gurugram-based supply chain and logistics firm, raises $15M in Series B round

According to 3SC, the money will be used to develop its local operations and extend farther into Europe and Southeast Asia.

Main Highlights

SS Supply Chain Solutions, commonly known as 3SC, a Gurugram-based supply chain planning and logistics firm, has secured $15 million in a Series B investment round headed by GEF Capital’s South Asia Fund.

How will the funds be used by 3SC?

According to the startup’s announcement, the money will be used to scale up its domestic company and expand its geographical reach across Europe and Southeast Asia. The funds will also be utilized to improve 3SC’s existing software-as-a-service (SaaS) and analytics-as-a-service (AaaS)-based SCM products through organic and inorganic routes. This round of investment comes years after the firm received angel money in 2013-14.

“This investment round is a tribute to our team’s tremendous efforts in assisting our clients in driving savings. We are positioned to grow 2-3X in the next few years, thanks to significant industry tailwinds toward digitalization and our capitalized financial sheet. We will continue to invest in developing people and technology in order to sustain this exponential growth,” said Lalit Das, Founder, and CEO of 3SC, in a statement.

3SC is an integrated supply chain service provider founded in 2012 by Lalit and Sarita Das. It provides supply chain analytics solutions to organizations in a variety of industries, including pharma, healthcare, industrials, FMCD, FMCG, and e-commerce.

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Services provided by 3SC

The startup’s goal is to assist its clients in improving their entire supply chain networks. By integrating artificial intelligence, machine learning, analytics, and digital technologies, it provides tech-enabled end-to-end supply chain solutions in planning, distribution, control tower, and 4PL services. It also promises to assist businesses in lowering greenhouse gas emissions in their supply networks.

3SC is an eight-year-old supply chain technology business managed by specialists from all over the world. The supply chain solutions are broad and tailored to your needs. These solutions, which are powered by advanced analytics, ensure a better customer experience by lowering costs and increasing asset productivity. With over 100 data scientists, consultants, and analysts, the Analytics Delivery Centres (ADCs) are positioned in Pune and Amsterdam to serve the worldwide market.

3SC’s demand forecasting solutions offer in-house modeling, which aids in trend analysis and demand prediction by utilizing machine learning, stochastic planning, and artificial intelligence. Supply Chain Discovery, Supply Chain Optimization, and Supply Chain Innovation are all part of the Network Engineering Services.

To arrive at the ideal inventory level at a site or in a multi-echelon network, 3SC’s inventory optimizer employs advanced statistical formulas and simulation techniques provided by AI. The load optimizer, which is powered by Best Fit Algorithms, minimizes loading space while increasing cube yield.

3SC’s Sophisticated Machine Learning-based Automated Route Planning Engine is created from an optimization engine that is driven by genetic algorithms and advanced machine learning techniques on a continuous basis. 3SC Spend Analytics powered by Business Intelligence delivers data-driven insights to get visibility and delve deep into spend data, analyze procurement performance indicators, supply base, and give actionable insights to discover possibilities for spend consolidation and cost reduction.

On-premise and software-as-a-service/cloud deployment options are available for 3SC’s business intelligence and data visualization analyses. Users may use their visualization tool to analyze and display real-time data on their own, as well as collaborate using online visuals to develop ideas and detect trends.

3SC’s cloud-based platforms are powered by machine learning algorithms, and its extensible design allows for ongoing innovation and development. Demand Curve for Demand Forecasting and Sensing, DispatchX for Distribution Planning, Collaborative Demand Portal for Consensus Demand Planning, Prism for Scenario Modelling and Business Intelligence Insights, 4PL Visilog to act as a supply chain orchestrater, and FAST to smooth payment and audit through Advanced Analytics Algorithms are some of our key products.

3SC oversees warehousing and transportation as part of its integrated logistics solutions for its customers. This topic also includes supplier management and reverse logistics. Even order management centers must be multi-efficient in today’s world. 3SC ensures that its centers can handle warehouse management, inventory management, PO management, and other value-added operations.

A single incorrect move or placement can ruin the whole supply chain. 3SC meets these problems straight on by optimizing routes and equipment, as well as controlling inbound and outgoing commodities flow.

3SC provides a comprehensive system to execute secondary transportation, conduct milk runs, and carry out route optimization to reduce delays in order to overcome the obstacles of supply chain management. It also provides real-time updates to ensure end-to-end visibility.

Raj Pai, the Managing Partner at GEF Capital Partners, commented on the investment, saying, “With the start of COVID, the global SCM sector is ready for modernization, and 3SC is uniquely positioned as an end-to-end execution plus analytics service provider appropriate for customers of every scale and size.” 3SC’s smart logistics solutions are also critical in decarbonizing the transportation sector, which accounts for more than a quarter of all energy-related GHG emissions. We are really delighted to join 3SC on their mission to create long-term value.”

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