A Comprehensive Guide: Submitting Your App to the Apple App Store

A Step-by-Step Guide to Successfully Submitting Your App to the Apple App Store

Source: Appedus

The Apple App Store, a digital marketplace that revolutionized the way we use mobile devices, has become a goldmine for developers and businesses seeking to reach a global audience. With over a million apps available for download and a user base of billions, the App Store offers an unparalleled opportunity for app creators. 

However, getting your app into the App Store is not as simple as just uploading it. Apple has rigorous guidelines and a meticulous review process in place to maintain the quality, security, and user experience of its platform. 

In this comprehensive guide, we’ll walk you through the steps to submit your app to the Apple App Store successfully.

Understanding the App Store Review Guidelines

Before you embark on the journey of submitting your app to the Apple App Store, it’s crucial to familiarize yourself with the App Store Review Guidelines. These guidelines cover everything from app functionality and design to privacy and security. 

Apple takes these guidelines seriously, and non-compliance can result in your app being rejected or removed from the store.

Enroll in the Apple Developer Program

To distribute your app on the App Store, you’ll need to enrol in the Apple Developer Program. There are different membership levels available, including the Individual and Organization programs.

Individual membership is suitable for solo developers, while the Organization program is designed for companies or teams.

Prepare Your App for Submission

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Before you submit your app, ensure that it meets the technical, design, and content requirements outlined in the App Store Review Guidelines. Here are some key points to consider:

App Functionality

Make sure your app works as intended and provides a positive user experience. Test your app thoroughly on different iOS devices and versions to identify and fix any bugs or crashes.


Follow Apple’s Human Interface Guidelines to create an intuitive and visually appealing user interface. Consistency in design is crucial for a seamless user experience.


Ensure that your app’s content is appropriate and doesn’t violate Apple’s content policies. This includes avoiding offensive or discriminatory content.


Clearly communicate to users why your app requires certain permissions (e.g., location, camera, microphone) and request their consent appropriately.


Prioritize user privacy by implementing secure data storage and handling practices. Provide a privacy policy that outlines how user data is collected, used, and protected.

Create an App Store Connect Account For Apple App Store

App Store Connect is Apple’s platform for app submission and management. Create an App Store Connect account using the same Apple ID you used to enrol in the Developer Program. Here, you’ll configure app details, set pricing, and manage the submission process.

Prepare App Assets

Before you submit your app, gather all the necessary assets, including app icons, screenshots, promotional images, and app previews. These assets play a crucial role in attracting users to your app’s listing on the App Store.

App Icon

Design a high-resolution app icon that reflects your app’s identity. Apple provides guidelines for icon dimensions and design principles.


Capture screenshots of your app on different devices to showcase its features and functionality. Be sure to follow Apple’s requirements for screenshot sizes and formats.

Promotional Images 

Create eye-catching promotional images that highlight your app’s unique selling points and benefits.

App Previews

App previews are short videos that demonstrate your app’s key features. These can be compelling tools for attracting users.

Configure App Store Listing

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In your App Store Connect account, configure your app’s listing by providing essential information:

App Name

Choose a unique and memorable name for your app. Keep in mind that it should reflect your app’s purpose and be easily discoverable by users.


Craft a compelling app description that provides an overview of your app’s features, benefits, and how it can solve users’ problems.


Choose relevant keywords that describe your app on Apple App Store. These keywords help users find your app when they search the App Store.


Select the appropriate categories that best describe your app’s primary and secondary functions.

App Icon and Screenshots

Upload your app icon and screenshots to showcase your app’s interface and functionality.

Promotional Text

This is a short text field that appears at the top of your app’s product page. Use it to convey important updates or promotions.

Set Pricing and Availability

Decide whether your app will be free or paid. You can also offer in-app purchases or subscriptions. Determine the regions where your app will be available and set pricing accordingly. Keep in mind that some regions may have specific legal and content requirements.

Test Your App

Before submitting your app to Apple App Store, thoroughly test it to ensure it meets Apple’s quality standards. Check for any issues related to functionality, design, and performance. It’s also essential to test your app on different iOS devices and screen sizes to ensure compatibility.

Generate an App Store Distribution Provisioning Profile

To distribute your app on the App Store, you’ll need to create an App Store distribution provisioning profile in Xcode. This profile links your app to your App Store Connect account and allows you to submit your app for review.

Submit Your App for Review

Once you’ve completed all the steps above and you’re confident that your app meets Apple’s guidelines, it’s time to submit it for review. In your App Store Connect account, select the app you want to submit and follow the submission process. 

You’ll be required to provide additional details about your app’s functionality and any specific instructions for the review team.

App Review Process

The Apple App Store review process typically takes a few days, but it can vary depending on factors such as the volume of submissions and the complexity of your app. During the review, Apple’s team will evaluate your app for compliance with the App Store Review Guidelines. 

If they identify any issues or require clarification, they may reach out to you through the App Store Connect platform.

App Approval and Release

If your app passes the Apple App Store review process, it will be approved, and you’ll receive notification of its status. You can then choose when to release your app on the App Store. You have the option to release it immediately or schedule a specific release date.

Post-Launch Maintenance

Once your app is live on the App Store, your work doesn’t end. You’ll need to monitor user reviews and feedback, address any bugs or issues promptly, and continue to improve your app. Regular updates and feature enhancements are essential to maintaining a positive user experience and growing your user base.


Submitting your app to the Apple App Store can be a rewarding but meticulous process. By following these steps and adhering to Apple’s guidelines, you can increase your chances of a successful app launch and gain access to a vast and diverse user base.

Remember that the App Store review process is designed to maintain the quality and security of the platform, so it’s essential to prioritize user experience and compliance with Apple’s policies throughout the development and submission process. 

With dedication and careful preparation, your app can find its place among the millions of apps available to iOS users worldwide.

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