Main Highlights
- Amagi, a worldwide media SaaS technology business, has secured more than $100 million in investment.
- Amagi, which was founded in 2008, delivers cloud-based broadcast and advertising technology solutions.
- They are the first to introduce cloud-based technologies to digital content owners, OTT platforms, and broadcast TV networks.
- Amagi pioneered a flexible ‘pay-as-you-go’ approach for establishing and operating 24-hour linear channels, obviating the requirement for traditional, hardware-driven, and large-scale physical operations.
Amagi, a worldwide media SaaS technology business located in India and the United States, said that it has secured more than $100 million in investment from Accel Partners, Avataar Ventures, Norwest Venture Partners, and Premji Invest. Emerald Media, an investment platform, also exited as part of the transaction.
Baskar Subramanian, Co-founder and CEO of Amagi, commented on the financing, saying, “Amagi will enormously benefit from the aggregate experience of Accel, Avataar, Norwest, and Premji Invest in swiftly developing our business and expanding our worldwide footprint.”
Amagi, which was founded in 2008, delivers cloud-based broadcast and advertising technology solutions. The firm began in India by delivering targeted TV advertising solutions, but eventually shifted its focus to cloud adoption and evangelizing cloud technologies for broadcast. Amagi is one of the world’s fastest-growing media technology businesses. They are the first to introduce cloud-based technologies to digital content owners, OTT platforms, and broadcast TV networks.
World’s leading provider: Amagi
Amagi is the world’s leading provider of cloud-based SaaS technologies for broadcast and connected TV. They give content owners the ability to develop, distribute, and monetize live linear channels on connected TV and SVOD platforms. Amagi also provides cloud-managed services 24 hours a day, seven days a week, providing simplicity, sophisticated automation, and transparency to conventional TV networks’ complete broadcast operations. Amagi manages 2000+ channel deliveries for 500+ content brands, with deployments in over 40 countries. They have offices in New York, Los Angeles, Toronto, London, Paris, Singapore, New Delhi, and Bangalore, among other places.
Amagi pioneered a flexible ‘pay-as-you-go’ approach for establishing and operating 24-hour linear channels, obviating the requirement for traditional, hardware-driven, and large-scale physical operations. “With numerous sorts of players and limitless alternatives for customers, both free and paid, it is evident that this business is here to stay,” stated Srinivasan KA (Srini), Co-founder, Amagi.
OTT business is booming
To say the OTT business is booming would be an understatement. Content owners and delivery companies alike are competing for the attention of millions of consumers who have opted for OTT over cable TV. When you have partners like Amagi and AWS leading your channel management strategy, navigating this competitive ecosystem becomes much easier. Amagi’s journey has multiple origins, from geo-targeted advertising and cloud-based broadcasting to worldwide leadership in Free Ad-Supported Streaming TV platform alliances.
It offers cloud broadcast and targeted advertising solutions to broadcast TV and streaming TV platforms, allowing content owners to build, distribute, and monetize live linear channels on ad-supported TV and video services platforms. According to the firm, their platform serves over 500 content companies, 800 playout chains, and over 2,000 channel deliveries in over 40 countries. Amagi’s sales increased by 136 percent in the fiscal year ended March 21, and the company highlighted that the trend is continuing, with 44 percent yearly growth in new clients, including names such as NBCUniversal, USA Today, and ABS-CBN.
According to Amagi, it allows for up to a 40% reduction in operational costs when compared to traditional delivery models. According to the firm, it has delivered 5-10X growth in ad impressions for some of its top customers. Amagi has unrivaled experience and skill in building, distributing, and monetizing linear channels for platforms that offer Free Ad-Supported Streaming TV (FAST).
Amagi stated that it gives media businesses the agility and efficiency they need to compete in both traditional broadcast and the growing OTT and streaming TV universes. The firm includes offices in New York, Los Angeles, Toronto, London, Paris, and Singapore, as well as broadcast operations in New Delhi and a research and development center in Bengaluru.