SEATTLE, NOVEMBER 5, 2023 — Amazon (NASDAQ: AMZN) is thrilled to announce its highly-anticipated Black Friday and Cyber Monday event, offering customers an extended shopping extravaganza filled with exceptional deals and savings. This year, the Black Friday event kicks off on Friday, November 17, extending the shopping window and introducing remarkable discounts on a wide array of products from sought-after brands like YETI, Peloton, LEGO, Lancôme, and Ruggable. Shoppers can enjoy discounts of up to 50% on IT Cosmetics, up to 42% on BISSELL products, and up to 33% on Le Creuset products.
Amazon’s Black Friday event presents
a shopping paradise for all, with offers spanning Sony products, Shark hair care items, Disney toys, and apparel, featuring discounts of up to 30% on Barbie dolls and playsets and up to 47% on National Tree Company Christmas trees and garlands.
The savings continue during the Cyber Monday weekend, commencing on Saturday, November 25, and running through Monday, November 27. Customers can anticipate even more festive deals from top brands, including Casper, Ninja, CeraVe, and Helly Hansen. Shoppers can revel in discounts of up to 45% on Hey Dude, up to 30% on La Roche-Posay, and up to 30% on OPI nail colors and treatments.
For the utmost convenience and excitement, new deals will be dropping as frequently as every five minutes during select periods throughout these events. Shoppers are encouraged to revisit the website often to discover fresh deals and tick off their holiday shopping lists. For real-time updates on the deals during these events, visit amazon.com/blackfriday and amazon.com/cybermonday.
Black Friday Football on Prime Video offers a unique shopping experience. On November 24, the New York Jets will go head-to-head with the Miami Dolphins in the first-ever Black Friday NFL game, starting at 1:30 p.m. EST. Viewers will have the opportunity to shop for incredible deals from brands like TCL and Dyson during the game, and Prime Video will stream this event for free to anyone with an Amazon account. To watch the game and access these exclusive deals, visit amazon.com/newuser.
Amazon has curated a selection of the Top 100-ish gift picks, making it easier for customers to discover popular and trending products for their holiday shopping. Customers can explore the “Customers’ Most-Loved” gift section for highly-rated gift ideas across toys, home products, and electronics. The Amazon Shopping app offers an inspiring shopping experience with shoppable photos and videos from influencers, fellow customers, and brands. Shoppers can also explore deals from renowned personalities and celebrity brand favorites, such as Sarah Jessica Parker, Blake Lively’s Betty Buzz, Ayesha Curry Home Collection, Kourtney Kardashian Barker’s Lemme, and the Martha Stewart brand.
Amazon makes shopping a personalized experience with tailored recommendations. Customers can find personalized deals based on their previous purchases and items saved to their lists. Additionally, Alexa offers personalized deal notifications up to 24 hours in advance on eligible items within customers’ wish lists, carts, or Saved for Later lists. To keep track of these personalized deals, customers can simply ask, “Alexa, what are my deals?” Customers can also set reminders with Alexa or make purchases directly through the voice assistant when a deal becomes available.
This holiday season, Amazon encourages customers to support small businesses and save big. The Small Business Gift Guide features unique gift ideas, including products from black-owned, woman-owned, military family-owned, Hispanic-owned, Asian & Pacific Islander-owned, and LGBTQIA-owned businesses. Discover more deals on small business products at amazon.com/smallbusinessdeals, with new deals emerging regularly. Shoppers can easily filter their searches to explore products from small businesses with Amazon’s Small Business Search filter.
From November 17 through November 27, customers can expect substantial discounts across various categories, including electronics, toys, home goods, fashion, beauty, and Amazon devices. A glimpse of the deals to be found during these events includes:
Black Friday Deals:
- Save up to $400 on select De’Longhi coffee and espresso machines.
- Save $100 on the Sony ZV-1F Vlog camera.
- Up to 70% off select Amazon devices and bundles
- Save up to 50% on select NERF products.
- Up to 50% off IT Cosmetics skincare and makeup
- Up to 44% off select Ninja kitchen appliances
- Up to 43% off select Shark hair care products
- Up to 42% off BISSELL Little Green, CrossWave, and HydroSteam vacuums
- Up to 33% off select Le Creuset Dutch ovens and cookware
- Up to 30% off select Lancôme makeup, skincare, and fragrance
- Up to 30% off Peloton Bike, Bike Plus, Guide, accessories, and apparel
- Up to 30% off select Barbie dolls and playsets and on select LEGO sets
- Up to 30% off Disney, Marvel, and Star Wars toys, apparel, bedding, and décor
- Up to 30% off Dyson vacuums and air purifiers (November 22–27)
- 30% off Blake Lively’s Betty Buzz Sparkling Soda
- Up to 29% off select Kindle e-readers
- 25% off Ruggable x Sarrah and Verena washable rugs
- Up to 20% off Blueland’s plastic-free dishwasher tablets
Cyber Monday Deals:
- Save up to 46% on select Instant Pot kitchen appliances.
- Up to 45% off HeyDude including Amazon exclusive styles.
- Up to 37% off select Vitamix blenders.
- Up to 35% off select Amazon devices, including Echo Studio and Fire TV.
- Up to 30% off select Casper mattresses.
- Up to 30% off select Nespresso coffee machines.
- Up to 30% off select Fisher-Price toys.
- Up to 30% off Amazon exclusive La Roche-Posay skincare bundles.
- Up to 30% off Anastasia Beverly Hills products.
- Up to 30% off Living Proof products.
- Up to 30% off Burt’s Bees skincare and gifts.
- Up to 30% off OPI nail treatments and colors.
- Up to 30% off Amazon exclusive fashion.
- Up to 25% off Lemme by Kourtney Kardashian Barker products.
- Up to 20% off Ninja premium bakeware.
- Up to 20% off select Le Domaine by Brad Pitt products.
- Up to 20% off Kérastase hair care.
- Up to 20% off CeraVe skincare and Amazon exclusive skincare sets.
- Up to 15% off essie nail polishes and sets.
In addition to these fantastic deals, Amazon is introducing new features to enhance the shopping experience:
Buy with Prime: This exclusive benefit allows U.S.-based Prime members to shop directly from merchants’ online stores with fast, free delivery, seamless checkout, and free returns on eligible orders.
Invite-only deals: Prime members can sign up for exclusive deals on select products that are expected