- Commsor offers powerful analytics, automation, and engagement tools for world-class community management.
- The company was established in 2019 and promoted a community operating system.
- Commsor raised $16 million in a Series A round led by Felicis Ventures and Seven Seven Six.
If we’re talking about employees, coders, or brand superfans, the group is at the center of many companies. Harnessing group engagement to its full extent will help the acquisition, retention, loyalty, and support of consumers. But it can be a laborious process to handle the numerous group touchpoints. Such as GitHub servers, newsletters, social networks, Slack, and a Debate platform. Also manually collecting any useful insights can be particularly difficult.
Commsor is setting out to help group teams produce information by linking to all the resources they already use from what is a potential gold mine of data. The start-up today reported $16 million in a Series A round of funding at a “well north of $100 million” valuation led by Felicis Ventures and Seven Seven Six to advance its effort.
Community operating system
Established in 2019, Commsor promotes itself as a “community operating system” that connects the community data of a business to help it understand who its participants are and what platforms they use to communicate with the business. It is possible that a typical consumer is a full-time group manager or team. It can also be used in areas from marketing to customer service by anyone. A company links Commsor to third-party APIs such as Slack, GitHub, Twitter, or virtual event platforms such as Hopin to set things up. Then Commsor takes in all the data and connects the dots to build community profiles.
A resolution pipeline that manages deduplication is also included in the platform, which helps ensure that a GitHub repo group member is correctly correlated to their Twitter or Slack profile. In order to see who the most involved participants are, Commsor often makes it possible to drill deeper into particular networks, which can help educate reach-out projects, for example.
Commsor vs. CRM
All of this sounds a lot like a forum for customer relationship management (CRM) on the surface. But Mac Reddin, the co-founder of Commsor and CEO, disagrees. Compared to a CRM, the main fundamental difference is that a CRM looks at silo relationships, while Commsor looks at both the relationship between a business and a member of the community, but also the relationship and effect that users have on the wider community, Reddin told VentureBeat.
Any form of company can use Commsor. With clients including Spendesk corporate expense company and Testim start-up automated software testing. It is measurability that Commsor adds to the mix. The effect of community-building on the bottom line of a business can be difficult to measure. This is why one of Commsor’s customers has used the platform to explain to its growing team. The community projects it is running drive the sales team’s leads.
Companies care more than ever about building a genuine community around themselves. But, the impact that community has on their business is traditionally really difficult to measure and understand. It’s really about being able to prove that effect for community teams. And also convert community metrics into metrics that other businesses care about. Commsor plans to expand its team and grow the number of third-party integrations it offers. It currently sits at 215, with a new $16 million in the bank.