In the market, there has been competition within various OTT platforms. Amazon has a subscription-based prime video streaming, called Amazon Prime Video. But various platforms are launching new video streaming services every little while. Amazon still holds a significant amount of users and has been betting big on exclusive content. An Amazon Prime membership gives you access to Amazon Prime Video. But a standalone subscription is also available and costs a little less. This is because not everyone can take up a subscription. To some people, it is not even affordable.
How does IMDB TV work?
In the United States, there is IMDB TV. It is an ad-supported streaming service to watch movies and series. Now Amazon has plans to launch another service specifically targeted towards India. You can directly access MiniTV from the Amazon India app. It will initially focus on web series comedy shows and content related to tech. This would include news and content from the food, beauty, and fashion industry.
Some of the currently available titles were created by TVF and Pocket Aces. These are two of India’s largest web studios created by Indian comedians. The company also states that we will “be informed on latest products and trends by tech expert Trakin Tech. It will also include content from fashion and beauty experts such as Sejal Kumar, Malvika Sitlani, Cook with Nisha, and Gobble. In the upcoming months, the platform will add more new and exclusive videos”.
How Amazon seems to be covering the market:
The service doesn’t capture the same market there trying to target using Prime Video. The fact is Amazon is still pushing its Prime video service rigorously in India. Moreover, competition within this domain is still really fierce. MiniTV is meant to tackle free video platforms instead of paid ones. It is apparent that it is targeting Flipkart’s free video streaming service called Flipkart video. Flipkart launched this platform in 2019. MiniTV Android version app is available on the Google PlayStore.