Mobile App Marketing | 3 Key Strategy Before Tactics

Mobile App Marketing Strategy

Mobile App Marketing – The Key is Strategy Before Tactics

So you have a great app idea or one that’s ready to launch. I’m sure you’ve thought about how you might market your mobile app, but where should you start?

When it comes to mobile app marketing you often hear buzz words like app store optimization and app store search ads, but if you jump straight into these tactics you will most likely miss the mark and be disappointed.

The mistake most businesses make with their marketing is they jump into all the tactics before they really outline their strategy. What ends up happening is a haphazard marketing effort that yields little results.

A marketing strategy is the action plan you put in place to accomplish your specific objectives.

Tactics, on the other hand, are the steps you will actually take to reach your objectives.

Strategy and tactics must go hand in hand, but your strategy must come first! Ok, so how do I create a mobile app marketing strategy? I’m glad you asked.

In order to create a mobile app marketing strategy you must focus on 3 steps:

[box type=”shadow” align=”alignleft” class=”” width=””]1. You must identify your ideal app user

Some users are better than others and you need to drill down on which users will be the most profitable and most loyal to your app.

In this step, you are creating buyer personas. For more detailed info check out this article on creating buyer personas. [/box]

[box type=”shadow” align=”alignleft” class=”” width=””]2. You must identify the vision for your app

Your vision is all about where you are now, where you want to go and why you are going there. To help you identify the vision for your app I’d recommend you consider these questions:

– Where is your app right now?
– Where is your app going?
– Why are you going there?
– What values will guide you?
– How are you going to get there?
– Who needs to do what?
– What will you measure?[/box]

[box type=”shadow” align=”alignleft” class=”” width=””]3. Identify your core message

Your core message is what makes your app different from all the rest. It’s the message that will speak to your ideal app user and make your app the obvious choice.[/box]

Let’s put this into practice. Say we want to create a fitness tracking app for mothers or any other mobile app business idea that you might have.

Here’s what this might look like:

I hope that example helps clarify how this process works.

Armed with your marketing strategy you have a very clear target market, you know exactly what you want to accomplish, and you know the messaging you will use to reach your target market.

This will allow you to choose the most appropriate tactics to promote your app and ensure those tactics are targeting the correct market.

Rather than taking a shotgun approach to your mobile app marketing and hoping you hit something, your marketing strategy will enable you to take a sniper approach so you hit your targets right on.


You can subscribe to the newsletter to catch up with my weekly post on Mobile App Marketing Strategy. 

Exit mobile version