- Apple will donate $1 to (RED) for every purchase until December 7
- Apple has been a major partner to (RED) and its fight against AIDS
- A portion of every RED purchase will also go to the COVID-19 fund
Apple bolstered its partnership with the PRODUCT(RED) marketing campaign by saying that 100% of the eligible proceeds from its (RED) units and equipment will probably be redirected to the Global Fund’s COVID‑19 aid efforts.
Now the firm has additionally introduced that it’s going to donate $1 for every purchase made in its store with Apple Pay.
Apple is emailing customers in eligible international locations that each one purchases made with Apple Pay on Apple’s web site, the Apple Store app, and even at an Apple Retail Store will lead to $1 donated to RED Global Fund.
Why will Apple donate $1 to the RED Global Fund for every purchase?
Apple has been a major partner to RED and its fight against AIDS for years. The organization has committed to redirecting donations to the Global Fund’s COVID-19 Response until June 20, 2021.
Apple will donate up to $1 million dollars from sales made through the next week. The company also notes that a portion of every (PRODUCT)RED purchase will also go to the COVID-19 fund.
Apple will donate $1 for every purchase made with Apple Pay on apple.com. Payments can also be via the Apple Store app, or at an Apple Store. Donations are limited to a maximum of $1 million. A portion of the proceeds from every (PRODUCT)RED purchase goes to the Global Fund’s COVID-19 Response.
Why did Apple expand its partnership with RED?
RED has been working with Apple to fight HIV and AIDS in Africa for 14 years. Now, as COVID-19 rages around the world, it has affected the works on Apple-RED’s HIV/AIDS program.
Apple on Tuesday (December 1, World’s AIDS Day) has announced to donate $1 from December 7 onwards, for every purchase made with Apple Pay on apple.com/in, in the Apple Store app, or at an Apple Store to the Global Fund’s COVID-19 Response