Mobile App Marketing

Mobile Apps are now an integral part of our micro-moments. According to a report by Nielsen, people access over 30 apps on a monthly basis. Mobile Apps plays a key role now in helping users decide where to go, what to visit, what to buy, how to go etc. However, with the increased consumption of mobile apps, the challenges for mobile app publishers have also grown exponentially. As per a Statista report, As of March 2020, Android users were able to choose between 2.5+ million apps. Apple's App Store remained the second-largest app store with 1.8+ million available apps. You see with this volume (and growing) its difficult for app publishers to make there mobile apps noticeable in the app store. Therefore we at Appedus are constantly bringing to you actionable reports, articles and guide to help you with your mobile app marketing plan.