Main Highlights
- Hedge, an Amsterdam-based software solutions business has secured $3 million (about €2.52 million) in its seed investment.
- The new funds will be used to expand the company’s staff, as well as to expand its media technology portfolio and capabilities through the acquisition of Divergent Media assets and investment in Colourlab.
- The firm has enhanced its leadership qualities by establishing an industry advisory board comprising investor Steve Bayes, industry executive Estelle McGechie, and Robin Moran.
- The investment will assist to further commoditize workflows, allowing a larger pool of consumers to engage in production and post-production.
Hedge, an Amsterdam-based software solutions business that provides backup footage on-site and in post-production, announced that it has secured $3 million (about €2.52 million) in its seed round of investment. Steve Bayes led the financing, which included participation from additional private media sector investors.
Hedge, which was founded in 2016, offers a variety of goods, the flagship of which has the same name. This technology enables multiple media backups, the transfer of valuable video footage from cameras to different storage media, and the collaboration of video editors across the cloud. It supports super-fast transfers, concurrent backups, verification options, and numerous integration choices. Over 30,000 consumers worldwide are now using the startups’ goods.
The new funds will be used to expand the company’s staff, as well as to expand its media technology portfolio and capabilities through the acquisition of Divergent Media assets and investment in Colourlab.
Paul Matthijs, co-founder and CEO of Hedge, stated, “Hedge has experienced five consecutive years of profitable growth.” Even with our success and quick growth plan, there is still so much more we can do to make our customers’ lives even better.”
How will Hedge utilize the funds?
“With this funding coming from industry leaders who understand the pain issues we are attempting to tackle, we will increase our staff and focus on optimizing the process for consumers rather than finances, bringing new features and whole new solutions to market faster,” Matthijs said. And by reinvesting in the industry, we are also ushering in a new era of video processes that are open, dependable, and quick — ushering video creation into the contemporary day.”
Industry Advisory Board
Hedge enhanced its leadership qualities by establishing an industry advisory board comprising investor Steve Bayes, industry executive Estelle McGechie, and recognized filmmaker Robin Moran to guide the firm through its next stage of growth. Hedge advisors who have just been hired will provide advice on changing market dynamics, product evolution, and customer experience.
Divergent Media products aid in the DIT, editing, finishing, and transcoding processes. With access to this technology, Hedge intends to consolidate and improve its goods while retaining its core.
“To remove even more workflow friction, we need to be able to do more with the video itself,” Paul Matthijs argues. That is why we are purchasing Divergent Media applications. Customers will benefit from a more comprehensive and frictionless process, as well as access to specialists. We are working rapidly, and our clients can look forward to interesting new solutions based on EditReady, Scopebox, and Hedge technologies.”
Hedge led the Seed round investment in Colourlab earlier this year. It is an AI-powered color grading tool that allows users to automatically match the color essence of a video clip and apply it to a single or hundreds of clips. Hedge’s investment will assist to further commoditize workflows, allowing a larger pool of consumers to engage in production and post-production.
Paul Matthijs elaborates on the investment, saying, “The last frontier is color.” A non-destructive color workflow will become the most crucial cornerstone for any production during the next several years. Colorlab is a tremendous step forward in that direction, which is why we are investing in their seed round. They are doing incredible things, and we believe that this is only the beginning of an incredible industry transformation and partner collaboration.”
