- AppFollow is an app management startup
- The platform has raised a $5 million Series A round led by Barcelona’s Nauta Capital
- AppFollow includes clients like McDonald’s, Disney, Expedia, PicsArt, Flo, Jam City, and Discord
AppFollow, an app management startup, has raised a $5 million Series A round led by Barcelona’s Nauta Capital. Additionally, investors Vendep Capital and RTP Global were also participating.
The Helsinki-headquartered company says it benefitted during the pandemic and even in April 2020. This was because the desire for automation and apps exploded. AppFollow has 70,000 clients on its platform globally. These clients include McDonald’s, Disney, Expedia, PicsArt, Flo, Jam City, and Discord.
AppFollow helps teams understand sentiment, both for users and competitors. It helps figure out how potential customers search for apps. Then, they use this knowledge to make your app more visible and, of course, follow on your KPIs like downloads and revenues to be sure that all is under control.
What is Appfollow?
AppFollow is an integrated service for working with app stores. It includes tools for App Store Optimization, customer support automation, organic install increase, competitor research, app performance monitoring, and analysis.
Growing organic downloads and reducing user acquisition costs. Automating user support and evaluating KPIs for customer-facing teams. Increasing user retention through product reviews. Analyzing app downloads and revenue.
Analyzing and evaluating app releases, gathering user feedback, and feature requests. Compare mobile app performance across different countries and app stores.
Usage of Funds
AppFollow, has raised a $5 million Series A round led by Barcelona’s Nauta Capital, alongside existing investors Vendep Capital and RTP Global participating.
AppFollow, a Finland-based SAAS developer for digital media optimization, announced that it completed a $5 million funding round.
The money was raised from a range of investors led by VC Nauta Capital. Existing shareholders Vendep Capital and RTP Global were also involved. Proceeds will be used to expand service availability in the US market and for product improvement.
The company employs 65 people across nine countries, all working remotely. They will use the investment to strengthen its presence in the U.S. and Europe. They will be hiring VP-level executives in sales and marketing, and diversify their platform.
