Main Highlights
- Botify received a Series C $55 million fund round led by InfraVia Growth.
- Botify aims to create an interface which connects search engines and websites automatically, uncovers hidden possibilities, and leads to quantifiable results.
- Botify has over 500 brands and agencies and is backed up in New York, Seattle, London and Paris with $27M in financing and offices.
- Botify allows customers to release their digital presence’s latent potential to create profitable and sustainable incomes.
With Bpifrance’s Large Venture Fund, Botify received a Series C $55 million fund round led by InfraVia Growth. In order to better index your contents and appear more often in search results, the firm has established a Search Engine Optimisation (SEO) platform.
Eurazeo and Ventech, existing investors, are once again investing in the business. The Board of Directors will include Nicolas Herschtel from InfraVia and Antoine Izsak from Bpifrance. Since the previous round of investment, the valuation has quadrupled. While in the SEO sector, Botify is defined as a “white-hat” firm with many good and poor practices. They comply with the search engine services conditions, do not screen for insights into the search results, and do not generate shady linkages on other websites.
“From the very beginning, we will optimize the quality of the website, how it is built, how it will be enhanced by the content, etc., every stage of the search funnel.”
The Botify product suite now has three distinct components. The startup originally published a tool for analyzing your website. Basically, it shows you how you examine your site using a crawler. Botify Intelligence has since been published, which gives you a priority list of things you can do to improve your SEO approach. And with Botify Activation, the firm is also focusing on automation. Botify may take over and reply straight to your site when the Google Search Engine Bot questions you.
“Google algorithm we are not attempting to fool. Botify is defined as the interface between search engines and the websites of our customers. Search engines will obtain information of greater quality. And perhaps it’s cheaper than a typical method,” added Menard.
Botify was guided by a unique task: to create an interface that connects search engines and websites automatically, uncover hidden possibilities and lead to quantifiable results. Botify was established in 2012 with the interface and technique that links the largest, most complicated locations with all of the main search engines to boost traffic and organic search revenues.
Their thorough functional methods and their unified data model make sure that they get the widest overview of your website while the machine-learning algorithm sets out the most time-intensive SEO operations into action. Botify has over 500 brands and agencies and is backed up in New York, Seattle, London, and Paris with $27M in financing and offices.
Solutions Botify offers
New complications have emerged from the modernization of the Web. Search engines are challenged to discover the most essential material on a website, starting from the multiplication of content to the expansion of the technological web (eg, the usage of JavaScript), and ending in multi-device formats.
On average, search engines really find only half of the company’s website. Millions of dollars are being invested in the creation of content and site development. Imagine that your hidden ROI on your site may be uncovered.
Botify is coming in that way. Botify allows customers to release their digital presence’s latent potential to create profitable and sustainable incomes. Not all three instruments are necessarily used by companies. You may begin and extract analytics from it. “Depending on the size of the firm you may utilize different goods,” Adrian Menard added.
Google has expanded the number of search results and spaces in the last several years. It pushes its own services, such as YouTube and Google Maps before you are able to see organically based search results. “I agree that we see more and more portions of search results from first-party results or paid search results,” he added. “But organic traffic is on the increase. It accounts for 30 percent of our client’s website traffic and does not decrease that figure.”
Search continues to grow, according to him. When you invest in the search when it comes to online sales, traffic, etc. you may see a clear return on investment. At the moment, the company has 500 clients, such as Expedia, L’Oréal, The New York Times, Groupon, Marriott, Condé Nast, and Farfetch.
The company wishes to expand its automation capacities, get into collaborations with additional high-tech firms and grow its presence with new offices in the Asia-Pacific area through its current fundraising round.
