As part of Shopify’s mission to power the future of commerce, today we will start rolling out “Shopping on Instagram” to many more thousands of merchants before the 2017 holiday season. With this exciting feature, Instagram will join Shopify’s sales channels to help merchants grow their business on mobile, alongside Facebook, Messenger, Pinterest, Buzzfeed, Houzz, and more.
Now Start Tagging to Sell
In this new rollout, merchants selected by Instagram and Shopify will be able to start tagging their posts with products in Instagram’s apps to showcase to their over 800 million monthly active users. With Shopify’s 500,000+ merchants in categories like fashion, jewelry, beauty, furniture, and home decor, it’s a perfect match to Instagram’s inspired community.
“Discovery is at the heart of the Instagram experience. Together with Shopify, we are enabling new ways to turn discovery into exploration, allowing Instagrammers to find new things from brands they love and businesses to find opportunities to build relationships with these valuable customers,” Instagram said.
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Originally written by Zabrina Hossain
