- Hulu’s social viewing feature, Watch Party, has now launched
- The feature was only made available to Hulu’s “No Ads” subscribers
- Hulu began testing the Watch Party feature with election news live streams
Hulu’s social viewing feature, Watch Party, has now launched to all on-demand subscribers, the company announces.
The co-viewing feature was first introduced during the earlier days of the pandemic in 2020, allowing Hulu users to watch shows together from different locations, as well as chat and react to what they’re watching in a group chat interface on the side of the screen.
Initially, the feature was only made available to Hulu’s “No Ads” subscribers before being tested with Hulu’s ad-supported subscribers in a more limited capacity.
To celebrate the Season 2 premiere of Hulu Original “Pen15,” the company had offered the Watch Party experience to its ad-supported customers for 10 days, starting on September 18.
What is Hulu?
Hulu is an American subscription video-on-demand service. Hulu is fully controlled and majority-owned by The Walt Disney Company, with NBCUniversal (owned by Comcast) as an equity stakeholder.
The service was initially established as a joint venture between News Corporation and NBC Universal, Providence Equity Partners, and later The Walt Disney Company, serving as an aggregation of recent episodes of television series from their respective television networks
Why did Hulu launch co-viewing features?
Hulu’s social viewing feature, Watch Party, has now launched to all on-demand subscribers, the company announced today.
The co-viewing feature was first introduced during the earlier days of the pandemic in 2020. This allowed Hulu users to watch shows together from different locations. Users could also chat and react to what they’re watching in a group chat interface.
Initially, the feature was only made available to Hulu’s “No Ads” subscribers before being tested with Hulu’s ad-supported subscribers in a more limited capacity.
To use Watch Party, users need to look for the new Watch Party icon. This appears on a title’s detail page on Hulu.com. This will provide a link that can then share with up to seven other Hulu subscribers, age 18 or older. The experience doesn’t require a browser plugin but works directly on the Hulu website itself.
