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Home Featured

Huuuge acquires Traffic Puzzle from Picadilla Games for $38.9 million.

by Rusy Shah
in Featured, Business, News-Curated
Reading Time: 2 mins read
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Huuuge acquires Traffic Puzzle from Picadilla Games for $38.9 million.

Huuuge acquires Traffic Puzzle from Picadilla Games for $38.9 million.

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Table of Contents

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  • Highlights:
  • Introduction:
  • How Huuuge stepped into the casual gaming industry:
  • The list of Coffee Break Games:
  • Revenue generation:

Highlights:

  • Huuuge raised $445 Million in February through Warsaw Stock Exchange.
  • This deal will take Huuuge into the casual gaming domain. 

Introduction:

Picadilla Games is based in Wroclaw, Poland. The acquisition is the first important milestone as far as the company growth is concerned. It raised $445 million in February through the Warsaw Stock Exchange. 

How Huuuge stepped into the casual gaming industry:

Because of this deal, Huuuge has stepped into the world of casual gaming. And it has developed a number of titles in that industry. The company is a publisher of Traffic Puzzle and now it will own it. According to CEO Anton Gauffin, the puzzler has grown rapidly. Right now the game is the third largest game of the company. 

The puzzle category in which Traffic Puzzle competes accounts for over half of the $10.6 million casual game market. Huuuge’s recent activity stands important for its strategic goals, according to Gauffin. 

In addition to this, the company will catalyze the growth of Traffic Puzzle with its free-to-play manual. The company’s lineup will include various social casino games. These are Huuuge Casino, Billionaire Casino, Stars Slots and Huuuge Bingo Saga. 

The list of Coffee Break Games:

Other Coffee Break Games list includes games like Traffic Puzzle, Transport it, Trolls Pop, and Luna’s Quest Bubble Shooter. Certain games in the company are still under development. These are Arena, Rogue Land, Arrows and Empires, and Solitaire Tripeaks: Adventure Journey.

Huuuge claims to rank in top ten companies in the multibillion-dollar social casino gaming market. It has over 600 employees in about ten offices. The daily active user (DAU) count for Traffic Puzzle game doubled in 2020. This is in comparison with the year 2019. Also, the revenues grew to three times in the same duration. 

Revenue generation:

The daily average revenue has seen an increase from about $12900 daily in September 2020 to about $100000 a day. This was at the time of signing. The game was launched in May 2019. It is available for download on Apple App Store, Google Playstore and Amazon Appstore platforms.

mm

Rusy Shah

Bonjour! I am the Assistant Editor at Appedus and I write about the mobile development ecosystem. I hold a post-graduation degree in Computer Science and Information Technology and have worked as a freelance content writer with various clients. I have a passion for words and took up writing seriously after my daughter's birth. A stay at home mom, I am also a tech writer. The coolest mom you will ever meet!!! You can reach me at hola@appedus.com

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