- A bunch of Intel ads is targeting Apple’s Mac computers.
- Intel Evo Laptops are featured in the ad campaign.
- There are still Intel chips within some Mac computers.
- The ads connect to a video comparing Jon Rettinger’s Intel and Mac devices.
Recently Intel published a set of benchmarks to back up their arguments. Intel claims that its chips are better performers than Apple’s M1. By launching an ad campaign listing features that are unique to Windows PCs, the company pressed the issue on Thursday.
The ‘Go PC’ ad campaign was published on Intel’s official Twitter account. It currently consists of two posts and a supported YouTube video. The video showcases the Intel hardware’s class-exclusive capabilities. The company explicitly calls out Apple’s Mac. In a curious turn of events given that Apple, long an underdog of the PC industry, did the same in the early 2000s with its popular ‘I’m a Mac’ sequence.
In one commercial, Intel points out that Macs are unable to play certain games. It is an important argument for consumers who choose to use their computer as an entertainment console. Note that Mac does not support tablet mode with stylus input and tactile screen support. There is no mention of iPads.
Jon Rettinger’s Video Embedded in Ads
A connection leads to a long supported video from tech YouTuber Jon Rettinger in both embedded advertisements. It breaks down why Intel Evo laptops could be a better match for certain users than a comparable M1 Mac. If you’re looking for a good laptop in 2021, there are many things to consider. But processor choice might be more important than you think. A description on the video of Rettinger reads. “You might be considering Apple’s new M1-based laptops. But before you hit the buy button, let me show you what Intel’s new Evo laptops can offer you!”
Rettinger promotes the 13.3-inch ASUS ZenBook Flip S, Razer Book, Razer Core X, CalDigit Thunderbolt Dock, and Samsung T7 Portable SSD in the summary, some of which are compatible with current Mac hardware. A series of cherry-picked benchmark tests designed to demonstrate the prowess of its chip designs over Apple’s latest M1 silicon for Mac was released last week by Intel. In many popular apps, including Adobe Creative Cloud and Handbrake, the chipmaker selected several data points that showed the M1 falling short while completing tasks. The lack of gaming support for the Mac was also noted, with Intel confusingly listing unsupported games on the Apple platform at zero frames per second.
The Ad Campaign
With Intel in a dominant role in the chipmaking industry, at least for now, the latest ad campaign may do little to advertise its products than to show how challenged the company feels by the in-house ARM designs of Apple. In November, early tests indicated that M1 outclassed almost all Intel-powered Macs currently offered by Apple. Within two years, the Cupertino tech giant plans to move the whole Mac line to Apple Silicon.
Today’s ad campaign also comes on the heels of a letter sent to President Joe Biden by Intel, Qualcomm, Micron, and AMD demanding that “substantial funding for incentives for semiconductor manufacturing” be included as part of the economic recovery plans of the administration. Meanwhile, thanks in large part to orders for A-series and, now, M1 silicon production, Apple chip supplier TSMC is rapidly expanding.
