Main Highlights:
- Additional investors include New Enterprise Associates, Revolution’s Rise of the Rest, and Hybe Corporation.
- The funds collected in this fundraising round will help Kiswe’s Cloud Video Engine, which is meant for content owners worldwide who want to give interactive video experiences to their consumers while collecting their audience data for marketing and learning purposes.
- Sony CEO Mike Schabel expressed his delight that IGV’s Sony Innovation Fund acknowledges and supports his company’s objectives in a statement.
Sony has invested in Kiswe, a video production company. The specific amount raised by Kiswe has not been disclosed, although the company has raised a total of $46 million since its launch in 2013. It has invested in Kiswe, a New Jersey-based startup, to satisfy the growing demand for cloud-based interactive video solutions for content producers and rights holders. The investment was made through the Sony Innovation Fund.
New Enterprise Associates and Revolution’s Rise of the Rest are among the additional investors, as is Hybe Corporation (owner and manager of the popular K-Pop boy band BTS); Ted Leonsis, founder and CEO of Monumental Sports and Entertainment (MSE); and New Enterprise Associates (NEA).
Kiswe’s Cloud Video Engine, designed for content owners worldwide who want to provide interactive video experiences to their customers while also generating their audience data for marketing and learning purposes, will benefit from the monies raised through this round of funding.
Getting back to the original point, the addressable market for video commerce goods represents a multi-billion dollar opportunity that Kiswe is well-positioned to take advantage of with their live-streaming, fan engagement, and video commerce products that are built on cloud-based production technology. In a statement, Kiswe CEO Mike Schabel expressed his joy that the Sony Innovation Fund by IGV recognizes and supports his company’s aspirations.
Consumer Behaviour
Consumers at home have permanently transformed their online behaviors, affecting everything from watching video content to how and where they shop. According to a news statement, the investment demonstrates Kiswe’s position as the world’s leading provider of interactive video technologies. Not only does it provide scale for customers around the world, but it also recognizes and engages these at-home viewers by bringing their cheering and video to the stage and into the broadcast.
Large amounts of programming target the home audience, which sits back and wants to represent a particular demographic. Kiswe is well aware that the actual audience consists of people from a variety of different backgrounds. Individuals want to feel like they are a part of something, to have their fandom acknowledged, and to believe that their ideas matter.
A spokesman from the company stated that they believe this is possible for all live content, regardless of the genre being broadcast. Because of the technology that fans have evolved, which has been in commercial use for a few years, fans are now considered essential. If they can contribute to adopting that vision of video by the industry, they will have accomplished their objective.
Kiswe assists in monetization
Kiswe assists rights holders in monetizing their content by linking them directly with consumers, giving them the impression that they are a part of the event, and offering new possibilities for advertising and data insights for both the rights holders and the consumers. Overall.
According to Gen Tsuchikawa, chief investment manager for Sony Innovation Fund and CEO of Innovation Growth Ventures, some of the world’s most prominent rights holders and associations in sports and entertainment use Kiswe’s impressive video production and service, offering some of the world’s most prominent global stages and events. Kiswe’s outstanding video production and service offering is used by some of the world’s most prominent rights holders and associations in sports and entertainment.
Using their proprietary technology solutions and knowledge, they are in a unique position to define and lead a new age in the video recording of the performances of well-known celebrities and up-and-coming ones. By utilizing Kiswe Cloud Video Engine’s end-to-end SaaS solution for Video 2.0, live video can be broadcast to include the live audience. Kiswe delivers turnkey solutions that help content owners, and artists create and deliver content more cost-effectively and engage audiences worldwide and on a large scale.
With its world-class Cloud Video Engine, Kiswe has delivered the world’s most significant digital pay-per-view events. It serves the world’s largest sports, media, and entertainment corporations with its production, content distribution, and direct audience data solutions. The company employs approximately 65 employees as a collective.
According to the company, Kiswe’s streaming technology offers a unique user experience while also delivering high volume. An interactive event allows attendees to participate digitally in the same way that they would in person. Interactivity is the key here. The transmission of multi-language real-time closed captioning for foreign audiences is something we’ve gotten down pat on. They discovered, however, that simply delivering video to a customer is only half the battle. If a spectator cheered wildly while watching a live event from home, did their actions have any effect?
According to the firm, a big part of being a fan is knowing your voice counts and impacts the event. A wide range of tools is available on their website, allowing fans to show their support by clicking buttons or sending in the video, which they employ to create a massive virtual fan camera for the event. They also have fast-switching multiview technology, allowing viewers to develop their storylines based on what they see. When attendees get involved and tell that their efforts make a difference, the event is unique. So they’re integrated into the narrative at that point.
