Main Highlights
- Nazara Technologies, India’s first publicly-running gaming firm, bought Hyderabad’s OpenPlay skill game startup for Rs 186.4 Cr.
- OpenPlay offers a Classic Games brand, a multi-game consumer gaming platform that hosts popular games based on knowledge.
- The firm is ready to expand its user base in the next quarters with its recent launch of influencers, which sponsored gaming talent contests.
- The subscription business in emerging economies concentrates on mass mobile internet users, which consist mostly of mobile players for the first time.
Nazara Technologies, India’s first publicly-running gaming firm, bought Hyderabad’s OpenPlay skill game startup for Rs 186.4 Cr, according to a declaration. OpenPlay offers a Classic Games brand, a multi-game consumer gaming platform that hosts popular games based on knowledge. OpenPlay now has an annualized gross gaming income stream of Rs 80 crore, which, according to Nazara’s statement, operates on EBITDA positive margins.
Future goals after the acquisition of OpenPlay
The firm is ready to expand its user base in the next quarters with its recent launch of influencers, which sponsored gaming talent contests. Sreeram Reddy Vanga, a series company in the international online gaming business, leads OpenPlay.
“The OpenPlay purchase provides Nazara with the ability to create an expert gaming network on a shared technological platform under the experienced leadership of Sreeram and his OpenPlay team,” stated Manish Agarwal, CEO of Nazara. Sreeram is a global leader in real money online gaming and is pleased to spearhead Nazara’s expansion in the field.
OpenPlay provides a multi-game consumer gaming platform under the name ‘Classic Games’ which offers popular, technology based games, fairness, improved player protection, security, AML, and publicity requirements. OpenPlay operates an online gaming platform.
Nazara is a strong team of 250 people based in India & Dubai, India, the leading diversified gaming and sports media platform with its presence in India and in emerging and advanced world markets, as well as offerings in interactive gaming, e-sports, and other areas Nazara has its own brand of office in Africa & Singapore. Nazara has its own offices in India.
The firm owns some of the most recognizable IPs, like the WCC and CarromClash for mobile games, Kiddopia for early gaming, Nodwin and Sportkeeda for e-sports and e-Sports, and Halaplay technologies for private games, fantasy, or games. Nazara was one of the earliest arrivals in the Indian eSports market (through Nodwin) (through Nextwave).
Subscription Business
The subscription business in emerging economies concentrates on mass mobile internet users, which consist mostly of mobile players for the first time. Given the low tendency of gamers to pay for online material, the company has customized its product range in order to give gamers optimum value at an inexpensive price point. The subscription price strategy allows players to access a complete catalog of more than 1000 android games when signing up for a daily, weekly, or monthly membership.
Subscription Billing is handled through telecommunications carriers (carrier accounting), which has simplified payment for the gamers and the company’s revenue collection. As part of the Freemium Business in-house, the firm recognizes that the behavior of local gamers is one of its main assets when creating games and creative local licensed intellectual property.
The popularity of several of its mobile games on Google Play Store, such as ‘Chhota Bheem Race’ and ‘Motu Patlu Games’ are also showcased in local players’ insights. These games have always been in the top three in the Google Play Store, with free charts, ahead of a number of worldwide brands like Candy Crush Surfer and Temple Run. Subway Surfer. The promoters Vikash Mittersain and Nitish Mittersain have more than 15 years’ expertise in the gaming and mobile sector.
Prior to being purchased, Sreeram had already established and managed CozyGames to become the UK’s second-largest bingo network. He was also part of the early PartyGaming crew, which took over the IPO on the London Bourses in 2005. Sreeram remarked, “I am delighted to join the ‘Nazara Friends Network’ and want to work closely with the Nazara leadership and network to establish India’s biggest social gaming and entertainment platform.” Its technology, supplemented by the placement of Nazara in India’s gaming sector, is the right mix.
The network Friends of Nazara consists of established gaming firms, with Nazara holding substantial investments and working actively with existing founders and management teams to quickly reach size. Nodwin Gaming and Sportskeeda, Esports NextWave Multimedia, the creator and the biggest mobile cricket simulation game, and Paper Boat Apps, producers of the popular Kiddopia early learning games app. Their companies are Nodwin Gaming and Sportskeeda.
