- Facebook Live has been around since 2016.
- Promotes exclusive offers and promotions to viewers.
- Build brand awareness and increase sales via the popular social media channel.
- Sell items, interact directly with viewers and gain potential customers.
Selling online is as easy as it’s ever been. Based on Views after the pandemic and even during the 2020 holiday season, selling and buying online is at an all-time high. On Black Friday alone, online shopping surged 22% to a record $9 billion, according to Adobe Analytics. Social media drove one out of 10 visits to retail websites over the Thanksgiving weekend — a 17% year over year increase.
Many social media platforms are finding innovative ways to help large brands and small businesses sell more products — and making it easier for consumers to buy. Facebook Live has been around since 2016. And while many brands have used it to promote products before, there hasn’t been an easy way to drive traffic to external sites or have a customer buy on the spot, until now.
Live Shopping Gets Very Effective Meanwhile
Reports found that 265 million Chinese internet users bought goods via live streams starting in 2020. That means one in two video streaming watchers are potential video shopping buyers. China holds the same proportion here in the U.S., where we have over 232 million online video viewers, then there is a market for roughly 115 million new customers.
Live shopping is a new thing. Amazon Live recently launched, and businesses and influencers are already finding success. That’s why now is the time to create a strategy for selling products live on the largest social media network (with over 2.7 billion users.
Sell products through Facebook live shopping
To sell products from your Facebook Page through live shopping on Facebook:
- Go to the Create section on yours.
- Facebook Page and tap Live video.
- Tap Live shopping.
Facebook Live shopping is a smart and fun way to:
- Engage with customers in real-time, which helps showcase your personality and build trust.
- Show how products work.
- Save consumers time from watching tutorials and reading reviews.
- Answer any objections right away to help close the sale.
- Promote exclusive offers and promotions to viewers.
- Grow your following and drive word-of-mouth marketing.
- A new way to sell products successfully without spending thousands of dollars on advertising.
