- Zephr raises $8 Million funding for news publishers
- The round was led by Bertelsmann Digital Media Investments
- Zephr has grown rapidly over the last 12 months
Zephr, the technology platform for media companies to grow their subscription revenue, is today announcing it has raised $8 million, led by US-based BDMI and financing from SVB.
The global pandemic accelerated changes in traditional media revenue streams – with consumers increasingly devouring content online. This has resulted in media firms looking to monetise their online audiences and drive revenue through growing their digital subscriber base; which is where Zephr comes in.
To date, Zephr has helped clients see a 150% increase in conversion and well over 25% increase in subscription revenues in less than six months.
This success rate is achieved by giving each reader an exclusively tailored content experience, based on their unique characteristics such as location, interests, device, and engagement, allowing publishers to build stronger engagement with their audience.
What is Zephr?
Zephr (formerly known as Blaize) helps leading media businesses and brands gear-up for the subscription economy. Our identity, access management, and customer experience platform makes the swift deployment of personalized trial, sell and upsell journeys easy – all at unprecedented speed and scale.
Using the Zephr dynamic paywall technology,non-technical teams can design, test and deploy new reader registration, trial, subscription. It also helps with the retention of journeys instantly using intuitive, code-free drag-and-drop tools.
Founded in 2017 and based in London, we enable a range of international clients. This includes News Corporation, Dennis Publishing, and Which? – to build better customer relationships and long-term customer value.
How did Zephr raise $8 million and why?
Zephr has raised $8 million in a new funding round led by Bertelsmann Digital Media Investments. The London-headquartered startup’s customers already include publishers like McCl.
The new funding also includes financing from Silicon Valley Bank UK Branch and brings Zephr’s total funding to $11 million. Previous investors include Knight Capital and Nauta Capital.
According to the company’s funding announcement, this money will go toward further product development (with a focus on increased personalization), as well as expansion across the United States, Europe and Asia.
