Main Highlights
- Beco, a Mumbai-based home and personal care D2C business raised Rs 4 crore in a seed round headed by Climate Angels Fund and other investors.
- Beco will utilize the new money to triple its sales and urge consumers to move to sustainable living through its eco-friendly product line.
- It has avoided approximately 500 tonnes of plastic trash that might have been created during the manufacturing and sale of the items.
- What Beco does is encourage us all to put it into practice so that it becomes a better and more efficient way of living rather than a passing fad.
Beco, a Mumbai-based home and personal care D2C business, raised Rs 4 crore in a seed round headed by Climate Angels Fund and other investors such as Titan Capital, Better Capital, Rukam Capital, Sequoia Sprout, and Richa Kar on Wednesday (Founder of Zivame).
Beco will utilize the new money to triple its sales and urge consumers to move to sustainable living through its eco-friendly product line, according to the official announcement. Beco, founded in 2019 by Aditya Ruia, Akshay Varma, and Anuj Ruia, promises to be a 100% eco-friendly and plastic-free firm. It has developed into a community of over one lakh members in the last four years, assisting in the reduction of 25% of plastic from their daily routine.
A beach clean-up in Mumbai prompted Aditya, Anuj, and Akshay to ponder how real environmental harm is. They discovered an orange wrapper, which one of their parents immediately recognized as the wrapper of a Chocolate Bar that had been discontinued in the 1990s. Shocked? That’s precisely what they were thinking. For a long time, there was a tiny plastic wrapping. Consider the impact of the plastic goods we use on a regular basis.
The massive plastic ban was a watershed event for them, resulting in the creation of Beco, a firm that is eco-friendly from the inside out. Everything is founded on the simple but powerful notion that every plastic item we use will return back to us in the future.
Aditya Ruia, Co-founder of Beco, commented on the financing, saying, “Our ultimate goal is to enable every individual to participate towards preserving the environment, and to do so, we need to grow our distribution and customer touchpoints throughout cities.” We are grateful to our investors for assisting us in strengthening Beco’s standing by encouraging us to continue to develop eco-friendly solutions to decrease our environmental impact.”
Beco has avoided approximately 500 tonnes of plastic trash that might have been created during the manufacturing and sale of the items by implementing a sustainable production and packaging approach.
“Our objective is to deliver cheap sustainable items for daily usage and dispel the myth that eco-friendly products are expensive,” said Akshay Varma, Co-founder of Beco. We would be able to properly invest in product development, distribution, and operations with this financing, and bring Beco to every household.”
Sumeet Singh, the Managing Partner of Climate Angels Fund, commented on the investment, saying, “Pollution and climate change are a trillion-dollar opportunity, not because of righteousness, but because of cheaper, effective, and sustainable solutions that will replace present solutions.” Beco’s creators are upending a $12 billion Indian industry for home and kitchen consumables. They have also demonstrated the offshoots and growth metrics of a good D2C brand. Beco is the first D2C contract that our Rs 1 billion Climate Angels Fund has closed.”
“It’s always a pleasure to work with businesses who know what they’re going to stand for and how they’re going to achieve it. Beco brilliantly blends this with sustainability. What Beco does is encourage us all to put it into practice so that it becomes a better and more efficient way of living rather than a passing fad. Aditya, Akshay, and Anuj have shown how to drive modest but important planet-aware behavior, and I am motivated to make our commitment to the future alongside them,” said Richa Kar, Founder of Zivame.
