Main Highlights:
- Cloaked, a Boston-based company that lets consumers generate unique email addresses and phone numbers when establishing online identities, today announced the completion of a $25 million Series A financing.
- Cloaked, launched in 2020 by Arjun and Abhijay Bhatnagar, enables privacy-conscious consumers to create unique identification numbers.
- The application, which is a browser extension and an app, produces “cloaked” identities for each internet account, including emails, phone numbers, passwords, and credit card information.
- Cloaked works similarly to a password manager, except that instead of saving the user’s passwords, the platform produces and replaces “cloaked” data for the user’s personal information.
- Cloaked is the second enterprise of the Bhatnagar brothers. Before establishing and selling their present business, they founded and sold Hey! HeadsUp is an online platform that enables users to add tasks to other people’s schedules without forcing them to exchange multiple calendars and event invites.
Cloaked, a Boston-based firm that enables customers to create unique email addresses and phone numbers when creating online identities, announced the close of a $25 million Series A round.
Cloaked, founded in 2020 by Arjun and Abhijay Bhatnagar, enables privacy-conscious users to generate one-of-a-kind IDs. The program, accessible as a browser extension and an app, generates “cloaked” identities unique to each online account, such as emails, phone numbers, passwords, and credit card information. Cloaked functions similarly to a password manager, except that instead of storing a user’s passwords, the platform generates and substitutes personal information with “cloaked” data.
Unlike other services that produce IDs, such as Apple’s Hide My Email, Cloaked’s clever settings let people modify and customize how each identity works. Individuals may choose what, when, where, and with whom they exchange information. Each email address and phone number can be switched on/off, snoozed, expired, and automatically updated in the event of a compromise. Additionally, users may specify whether they want communications to be auto-forwarded to personal email addresses and phone numbers or to remain within Cloaked.
Cloaked claims to protect users’ personal information from the start by providing each user with an encrypted database containing all their personal information and the keys and control to manage or remove it at any time.
People appreciated the sense of being recognized but not being watched, says Abhijay. According to him, people now utilizing Cloaked in an early preview stage are developing identities for anything from online banking to online dating. He explained that they genuinely want to repair people’s relationships with technology in general, not just their data.
Cloaked’s freemium model
Cloaked, which is presently a free service but wants to transition to a freemium model, tells TechCrunch that its Series A financing, spearheaded by Lux Capital and Human Capital, will enable the company to continue building out its product and exiting beta. The firm now employs 26 entirely remote employees and is actively recruiting. They’re going to stay with remote-first, Arjun explains. This increases their capacity to engage the top personnel anywhere globally, and they want to ensure that our staff is made up of the brightest minds available.
Cloaked is the Bhatnagar brothers’ second venture. Before starting their current company, they established and sold Hey! HeadsUp is an online platform that enables users to add tasks to other people’s schedules without requiring them to share numerous calendars and event invitations
