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      Home Business

      Cloaked receives $25 million in a Series A round to enable on-demand generation of privacy-friendly identities

      Cloaked, a Boston-based business that enables people to create unique email addresses and phone numbers when creating online identities, announced today the close of a $25 million Series A investment round.

      by Editorial Team
      March 30, 2022
      in Business, Featured, Funding, News-Curated
      Reading Time: 3 mins read
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      Cloaked receives $25 million in a Series A round
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      Table of Contents

      • Main Highlights:
      • Cloaked’s freemium model

      Main Highlights:

      • Cloaked, a Boston-based company that lets consumers generate unique email addresses and phone numbers when establishing online identities, today announced the completion of a $25 million Series A financing.
      • Cloaked, launched in 2020 by Arjun and Abhijay Bhatnagar, enables privacy-conscious consumers to create unique identification numbers.
      • The application, which is a browser extension and an app, produces “cloaked” identities for each internet account, including emails, phone numbers, passwords, and credit card information.
      • Cloaked works similarly to a password manager, except that instead of saving the user’s passwords, the platform produces and replaces “cloaked” data for the user’s personal information.
      • Cloaked is the second enterprise of the Bhatnagar brothers. Before establishing and selling their present business, they founded and sold Hey! HeadsUp is an online platform that enables users to add tasks to other people’s schedules without forcing them to exchange multiple calendars and event invites.

      Cloaked, a Boston-based firm that enables customers to create unique email addresses and phone numbers when creating online identities, announced the close of a $25 million Series A round.

      Cloaked, founded in 2020 by Arjun and Abhijay Bhatnagar, enables privacy-conscious users to generate one-of-a-kind IDs. The program, accessible as a browser extension and an app, generates “cloaked” identities unique to each online account, such as emails, phone numbers, passwords, and credit card information. Cloaked functions similarly to a password manager, except that instead of storing a user’s passwords, the platform generates and substitutes personal information with “cloaked” data.

      Unlike other services that produce IDs, such as Apple’s Hide My Email, Cloaked’s clever settings let people modify and customize how each identity works. Individuals may choose what, when, where, and with whom they exchange information. Each email address and phone number can be switched on/off, snoozed, expired, and automatically updated in the event of a compromise. Additionally, users may specify whether they want communications to be auto-forwarded to personal email addresses and phone numbers or to remain within Cloaked.

      Cloaked raises $25M Series A to generate privacy-friendly identities on the fly | TechCrunch

      Cloaked claims to protect users’ personal information from the start by providing each user with an encrypted database containing all their personal information and the keys and control to manage or remove it at any time.

      People appreciated the sense of being recognized but not being watched, says Abhijay. According to him, people now utilizing Cloaked in an early preview stage are developing identities for anything from online banking to online dating. He explained that they genuinely want to repair people’s relationships with technology in general, not just their data.

      Cloaked’s freemium model

      Cloaked, which is presently a free service but wants to transition to a freemium model, tells TechCrunch that its Series A financing, spearheaded by Lux Capital and Human Capital, will enable the company to continue building out its product and exiting beta. The firm now employs 26 entirely remote employees and is actively recruiting. They’re going to stay with remote-first, Arjun explains. This increases their capacity to engage the top personnel anywhere globally, and they want to ensure that our staff is made up of the brightest minds available.

      Cloaked is the Bhatnagar brothers’ second venture. Before starting their current company, they established and sold Hey! HeadsUp is an online platform that enables users to add tasks to other people’s schedules without requiring them to share numerous calendars and event invitations

      mm

      Editorial Team

      We at Appedus are a group of digital nomads aggregating, writing, and publishing the best of the tech news in the mobile app ecosystem. Our constant endeavor is to get the most actionable news for you to use.

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      Appedus is a mobile app ecosystem focused news publishing platform which covers various topics like app design, app development, app marketing and other relevant news, views or opinions. We also publish industry insights, e-books, developer interviews and e-magazines. You can get in touch with us on hola@appedus.com or you can snail mail us at

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