Main Highlights
- The fund, led by Inventus Capital India, announced $4 million in Series A financing to Clootrack.
- Clootrack is a real-time analytical tool for clients that allows companies to discover why clients remain or leave.
- Clootrack is a smart platform for companies and high stakeholders for customer experience analytics.
- Clootrack transforms customer experience data from all first and third-party contact points – website feedback, chat feedback, etc – into granular, qualitative insights.
The fund, led by Inventus Capital India, announced $4 million in Series A financing to Clootrack, which includes previous investors Unicorn India Ventures, the IAN Fund, and the Salamander Excubator Angel Fund, as well as Jiffy.ai CEO, Mr. Babu Sivadasan. A total of $4.6 million has been raised, co-founder Shameel Abdulla stated.
Clootrack is a real-time analytical tool for clients that allows companies to discover why clients remain or leave. In 2017, after meeting in Jiffstore, Abdulla’s second business that was purchased in 2015, Shameel Abdulla and Subbakrishna Rao, both of whom are from an IT background, established the firm.
Company to consumer businesses typically utilize Customer Satisfaction Measures like Net Promoter Score to assess the experience of customers. Abdulla noted however that existing practices do not explain “why” these experiences are sluggish, costly, and error-prone.
Clootrack is a smart platform for companies and high stakeholders for customer experience analytics. Your sophisticated AI-driven engine collects and analyses billions of customer evaluations to help you make your brand decisions most impactful. Everything is in real-time.
Benefits of using Clootrack
Clootrack can effortlessly link business customer data from first parties and third parties into a safe, IT-driven customer experience analysis engine – CRM tickets, NPS information, social media reviews, e-commerce reviews, blogs, news sites, etc. You may uncover hidden pain areas and drivers of brand adoption in real-time for the correct action from authentic customer discussions.
You may find industrial benchmarks on D2C and e-commerce channels for your brand fares. You may also see variables that generate 5-star ratings and rising competitors in real-time. Be the first consumer priorities to be identified which vary over time. Effective tracking of your brand to discover areas that are necessary to reinforce. Use your consumer feedback qualitative insights to choose the best approach to your brand.
It lets you discover granular qualitative consumer chat research findings. Simplifies market research by making decisions based on real-time customer information easier for companies. Clootrack AI converts unstructured information about your goods, features, rivals, and competitive benchmarks into operational market insights. Built using established foundations for market research.
“There have been more channels, which is why clients communicate to you, provide comments and express their views in different locations,” he continued. “Word of mouth has been digitized, and the art of selling online must be mastered.”
How does Clootrack work?
Clootrack transforms customer experience data from all first and third party contact points – website feedback, chat feedback, etc – into granular, qualitative insights, which allow brands to see drivers of their experience within hours rather than months in order to keep up with rapidly changing trends.
Abdulla indicates that the experience they are receiving shows that a consumer has the greatest brand switch, driver. And if brands can cut their turnover by 5%, they may expect earnings to rise from 25% to 95%. Most of the extra cash will be used for product development to collect all data aggregations from every conceivable point of contact. His last objective is to be the ‘B2C Company Single Platform.’
Currently, the firm works with more than 150 customers in the fields of retail, consumer direct, banking, automotive, travel, and mobile app services. It grows in revenue nine times a year. It operates largely in India, but Clootrack is a U.S. and European onboarding company.
“Clootrack has a highly complementary staff and Shameel is a full CEO, a vendor and serial contractor who has learned its mistakes and a technologically sound Subbu.” When CMOs recognize the potential of their unstructured data in their own customer reviews database and move into real-time feedback, they might take the space seriously.
