Facebook Acquires TBH, Quite a teen thing to do
Facebook acquires TBH, The are a lot of reasons for this acquisition and if you dig deeper you will understand the reasons for it too. But lets first know what this TBH thing really is. TBH app is an iPhone only app which is targeted towards teens. It’s somewhat like a polling app but on the positive side of things. You can create your profile on this app and ask some questions about your self to your friends. Then they can respond back to you anonymously that is the concept behind TBH app.
You might not have heard of this app because it’s primarily directed towards high schoolers.Some reviewers have said that this is a way for you to boost your self-esteem and some say its another way to bully people. As we said in this app you can ask questions about yourself and your friends can anonymously respond back to you. Sounds like a cool idea to get some real feedback. It is decently popular with high schoolers and have garnered close to 5 Million downloads and have also topped the app store chart. Post the Facebook acquisition news its currently no. 1 app on the app store.
Thre have been various reports saying that Facebook is losing its sheen with the teens and therefore is trying to get them back onto its “network”. TheTBH is one such acquisition apart from Facebook’s recent attempt to get Bonfire integrated into there platform.
Facebook has also clarified that they will be keeping TBH as an independent brand just like what they did to Instagram. High Schoolers/teens are an important segment for Facebook and losing ground there is not a good thing in their mission to conquer the world. It will be interesting to see in the coming days how Facebook wins some eyeballs in the “teen space”.