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Want to know how successful companies have created their habit forming apps?
If you don’t know how, why and what people use or buy then it’s difficult for you to create a product that people would like to use. And before you think of creating habit-forming apps or while you are busy building the next great product. Read. And read you must because it helps in understanding what you are doing, what you should do and most importantly what you shouldn’t do. If you are an entrepreneur or a business executive we highly recommend that you get your hands on these books.
Good luck with your venture!
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[one_half]Hooked: How to Build Habit-Forming Products
If you are wondering why certain products/apps get all the attention or why people are glued to certain apps then Hooked is the book that you must read. Hooked is written by Nir Eyal for readers to understand why people get hooked on to certain products. Book talks about a 4 step process that companies use to create that “stickiness” in that product. And don’t assume this book to be a theoretical approach to the problem. Nir Eyal provides a practical guide which will help you create a product/app that user will love. He uses practical examples of products like iPhone, Twitter, Pinterest to help you create habit-forming products.
[button color=”green” size=”medium” link=”https://www.amazon.com/gp/product/B00LMGLXTS/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=B00LMGLXTS&linkCode=as2&tag=appedus-20&linkId=50e2bdc67776a790909a33eed9d4c55d” icon=”” target=”true” nofollow=”false”]FIND IT HERE[/button][/one_half]
[one_half_last]Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration
Ed Catmull is the co-founder of Pixar Animation ( Along with Steve Jobs and John Lasseter ). In this book, he talks about how a team should be engaged and lead in a creative environment. It talks what creativity is and how to get inspired to create awe-inspiring products. Give a good idea to a mediocre team, and they will screw it up. In the book, Ed says “give a mediocre idea to a great team, and they will either fix it or come up with something better.” The book is interspersed with gems like these to help you build a great team around your product.
[button color=”green” size=”medium” link=”https://www.amazon.com/gp/product/0812993012/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=0812993012&linkCode=as2&tag=appedus-20&linkId=9feb2943f6010927141090ea6e691aa4″ icon=”” target=”true” nofollow=”false”]FIND IT HERE[/button][/one_half_last]
[one_half]Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World
This book is an NYT bestseller by the popular social media expert Gary Vaynerchuk. In the noisy social media world where every other guy is claiming to be a social media expert, Gary is the sanest voice. This book will provide practical advice for you to plan and execute your mobile apps marketing and social media campaigns. It will not just guide you to create perfect content but also help you create the right content for Twitter, Facebook, Instagram, Snapchat etc. Grab your copy you just can’t miss this one!
[button color=”green” size=”medium” link=”http://amzn.to/2ErPo6A” icon=”” target=”true” nofollow=”false”]FIND IT HERE[/button][/one_half][one_half_last]Mass Persuasion Method
How do you persuade people to take an action? And what motivates them to take that action? What switches to activate to make people take that actions? Well according to Bushra Azhar, there are 8 switches that you must know when you are writing a persuasion architecture for your products or services. In this book, you will get to read more than just the psychology or the science behind this concept. It will provide hands-on tips and tricks to help you persuade your users to take actions.
[button color=”green” size=”medium” link=”http://amzn.to/2C3UKTQ” icon=”” target=”true” nofollow=”false”]FIND IT HERE[/button][/one_half_last]
[one_half]Scaling Up: How a Few Companies Make It…and Why the Rest Don’t
If your aim is to build an industry dominating business then this well-awarded book by Harnish is going to be nothing short of dope for you. To help you in your aim this book advise you to focus on 4 major areas people, strategy, cash, and execution. This will help you bring structure to your company and if you are starting up then it will help you lay a good foundation for your venture. For those who don’t know this book is a sequel to Harnish’s another gem of a book The Rockefeller Habits .
[button color=”green” size=”medium” link=”http://amzn.to/2C5apT0″ icon=”” target=”true” nofollow=”false”]FIND IT HERE[/button][/one_half][one_half_last]Startupland: How Three Guys Risked Everything to Turn an Idea into a Global Business
Mikkel Svane is the founder of one of the hottest enterprise software firm Zendesk. This book is about Mikkel’s journey in building and scaling his company to what it is now. Through various stories, Mikkel tells us how he and his co-founders left cushy jobs to take the leap of faith to build Zendask. Startupland is indispensable reading for all entrepreneurs who want to make their ideas the next big thing.
[button color=”green” size=”medium” link=”http://amzn.to/2DIgnJW” icon=”” target=”true” nofollow=”false”]FIND IT HERE[/button][/one_half_last]
[one_half]The Founder’s Dilemmas: Anticipating and Avoiding the Pitfalls That Can Sink a Startup
Are you thinking of starting up? Then you must be toying with the question of having a co-founder, investor or an employee to help you build your company. Noam Wasserman’s book will help you answer these questions and more. The core idea of this book is to help founders avoid the pitfalls and help them avoid bad decisions which make or break their startups. It also emphasises that early, seemingly simple and short-term decisions can have significant long-term effects on the venture.
[button color=”green” size=”medium” link=”http://amzn.to/2zZ1G2Y” icon=”” target=”true” nofollow=”false”]FIND IT HERE[/button][/one_half][one_half_last] The Power of Habit: Why We Do What We Do in Life and Business
Charles Duhigg is an MBA from Harvard and worked for New York Times. His wrote a series “The iEconomy” on Apple and went on to win a Pulitzer prize. In The Power of Habit, he helps you understand why habits exist and how they can be changed. He has embedded interesting case studies and stories to present his case. He argues with data and examples that the habits can be changed and you can transform to help you achive your goals.
[button color=”green” size=”medium” link=”http://amzn.to/2lAwt0H” icon=”” target=”true” nofollow=”false”]FIND IT HERE[/button][/one_half_last]
Hope these books help you be a new you and wish you go on to making habit-forming apps. As always, wishing you good luck with your venture! And always remember. You are not just making an app. You are building a business.