- The company is a platform for anthropological research, writing and editing projects, and highly customized consulting services.
- Hawk Ventures is the investment arm of marketing consultancy Hawk Media.
- This firm raises its first $5.6 million venture fund.
- They can offer access to a network of 51 limited partners who invested in the fund.
Hawke Ventures raises $5.6M to back digital marketing startups.
Hawk Ventures, the investment arm of marketing consultancy Hawk Media, has announced that it has closed its first $ 5.6 million venture fund.
Managing partner Drew Leahy admitted that the company’s focus on marketing technology is not yet in high demand among other vice-chancellors.
“People are running away from Marshall But this is our circle of faith, ”Lehi told me. “If you look at the world’s biggest companies, even Walmart, they are all Martech companies at the end of the day.”
While some people may be deprived of that description, it is difficult to deny the central role that marketing and advertising play for the Internet’s largest platform. For how Hawke’s strategy is translated, Leahy said the firm is writing checks with the potential for check-in investments of between $ 100,000 and $ 250,000.
Leafy, previously co-founder and CMO at SnapSuits.com, said the fund has its roots in a strategic messenger he was doing for Hawk Media, eventually working with the company’s CEO Eric Huberman and COO Tony Delmerado Funds to place big bets to do.
The company’s CEO Eric Huberman and COO Tony Delmerado Funds to place big bets to do.
He said that beyond writing checks, the firm could provide access to a network of 51 limited partners who have invested in the fund. Those LPs include Deathwish Coffee founder Michael Brown, MVMT Watch founder Jack Kassan, former VaynerMedia executive Jeff Nicholson, husband Holly (an actress and actress) and Rodney Pete (former NFL player), Jill of “The Real Housewives” Zarin also finds a place in the list. New York City, “Xavier Kochhar, founder of Video Genome Products and John Wein, founder of Market Share.
While most firms say they are trying to fund Facebook or Google next, Leahy says they have a slightly different focus: “We are trying to create a separate venture firm, it’s not about that.” It is what we think of as the next big idea. But focuses on building real technology that we can use ourselves.
It also means that this firm focuses mostly on products that can be used by small and medium businesses.
“We are not a venture martech fund. Instead, we are a small and medium-size business marshal fund.” “We are looking for pieces of technology. That technology can be a part of hundreds of thousands of users.”
Initial investments include SMS marketing company PostScript and analytics company Yagara (acquired by CORD).
“Hawk Ventures has worked with us since the beginning. They have been one of the early investors in PostScript.” PostScript president Alex Beller says in a statement. “The entire Hawk Org has been added since day one. We are proud to continue our partnership with Hawk. We plan to build the definitive platform for Conversational Commerce.”