Main Highlights:
- Homa Games has secured a $50 million Series A funding round headed by Northzone. The company collaborates with independent game developers and serves as a publisher.
- The creators of FuboTV and Daniel Ek’s family office and Singular and King also contributed to the round of funding reported today.
- Along with hypercasual and casual games, Homa Games focuses on board games, a part of the mobile gaming market that requires a rigorous, technology-driven approach.
- The company developed an all-in-one software development kit (SDK) using analytics and A/B testing to assist mobile game developers in monetizing their games.
Homa Games announced the completion of a $50 million Series A financing led by Northzone Capital. The company works with independent game developers and also acts as a publisher. It will be another French mobile gaming company that has some exciting news to share, coming on the heels of Voodoo’s acquisition of Beach Bum.
Additionally, Singular and King joined in the round of funding announced today, as did the creators of FuboTV and Daniel Ek’s family office. After the seeding round has concluded, the company will initiate the Series A financing (led by Headline and Eurazeo). For instance, the organization claimed to have achieved 250 million downloads in February 2021. The startup has already reached 500 million installs, more than doubling the previous total.
Along with hypercasual and casual games, Homa Games focuses on board games, a subset of the mobile gaming market that necessitates a methodical, technology-driven approach. It has developed its technology stack that enhances the performance of each game. Unity allows developers to construct a prototype, which they can subsequently submit to Homa Games. Following that, Homa Games may assess each prototype’s potential and determine whether it warrants further investigation.
What does Homa Games do?
The company has developed an all-in-one software development kit (SDK) to aid mobile game developers in optimizing their games utilizing analytics and A/B testing to earn a profit. This application allows them to track and improve their most important industry KPIs, such as acquisition cost, retention, and session times, as well as other metrics. As a result, the average income per user will rise, as will the total revenue per user.
Homa Games then publishes the game to the App Store and Google Play Store, where it can be found. The majority of the company’s revenue comes from advertising.
It’s intriguing to note that developing the perfect mobile game doesn’t take months or years. Hypercasual mobile games focus on one crucial concept to keep you coming back to them repeatedly. The development period for all of Homa Games’ top 20 most downloaded games on the App Store and Google Play Store was no more than eight business days for all of the games in this category.
According to Northzone’s Pär-Jörgen Pärson in a statement, their platform enables independent game developers and studios to compete on an equal footing with the world’s largest gaming corporations by providing them with access to publishing analytics and marketing tools that are otherwise unavailable to them. For the remainder of the discussion, Pär-Jörgen discussed how Daniel and Oliver had contributed to defining and establishing an entirely new game category by bringing vision and exceptional execution to the table.
There are currently 40 titles in the company’s catalog as of the time of this writing. On the other hand, Homa Games expects to release 20 titles by the end of 2021, representing a massive increase in the company’s current output.
The company is now working on a new form of the casual game known as hypercasual, which is currently in development. Homa Games identifies as the “arcade idle” category, which is what it falls within. Unlike many other casual games, this one has no texture on the character, which is usual in these games. To become richer and gain access to different sections, players must amass a certain amount of resources, much like in other idle games.
According to a blog post, interstitial advertisements, in-app purchases, and subscriptions are all planned ways for the company to make money from these games. Additionally, players have the option of speeding things up by watching an ad.
