How to Get Positive App Reviews?
Getting a positive app review for your mobile app is what app marketing nightmares are made of. you have hired the best mobile app developers out there, coaxed the best app designers to craft beautiful app..but that’s not where it ends…that is where this circus begins! One of the key factors to get people to download your app is positive app reviews on the app store. People see what people are talking about and base there decisions on that. More positive reviews..more downloads..it is as simple as that. Hence, we have put together this detailed guide on “How to Get Positive App Reviews?”
Why do app reviews matter?
It’s simple. App reviews matter because nobody wants to invest their time in something that might not be fruitful. Feedback from users gives new users assurance about the app, and helps form opinions better. Users can even read about cool features through app reviews. 90% of individuals are influenced by online reviews just as much as personal suggestions.
A surefire way to influence a potential app downloader is by creating a space full of positive reviews. If your app has a noticeable number of supporters, you can consider app marketing done. Feedback is one of the best ways to enhance your mobile app. So, when you receive feedback, you know exactly what the people want and what you need to deliver. However, it is important that while the volume of positive reviews matters, the authenticity is also maintained. While there are many ways to get positive mobile app ratings and reviews, here are a few that can work:-
- Enable simple app reviewing steps.
- Make sure you know when to ask for reviews.
- Encourage users to provide feedback.
- Incentivize your positive mobile app reviews.
- Get talking with your users.
- Keep your app updated.
- Submit your app for review to app review websites.
In case you’re wondering what we mean by these pointers – let us break these down for you. If you’d like to know more about the above, read ahead!
Enable simple steps to review an app
When you want to ensure a smooth experience for users, make sure you place your feedback box correctly. The best locations for feedback buttons are the main page, header, and footer. Also, it is important to make the feedback process non-intrusive for users. Nobody likes popups in the middle of an important task. An app that is easy to navigate will always attract more users. In return, these users will provide good ratings for your app and increase app ratings naturally.
Make sure you know when to ask for feedback
Feedbacks are important, and they’re even more valuable when they’re good. So make sure you ask for app feedback at times when it’s convenient for users. You don’t want to ask for feedback for your game in the thick of things. If you do so, don’t expect a positive app review. Best bet is for you to wait until the task in the app is completed, and then ask for reviews. A popup should be smooth in transition and should allow quick reviewing. Since popups could be seen as intrusive at times, users must also be given the choice to skip or delay the feedback.
Encourage users to give reviews
Every app developer thinks they deserve a positive app review, should the users enjoy using the app. But it is extremely important to convince those users to give reviews – especially good ones. As a developer, talk to your users about how feedback will help them get the features they want, etc. There are many ways to let users know about the importance of app reviews. App Developers can:
- Time-bound interstitial popups in the app (don’t annoy them)
- Insert a feedback button easily located within the app
Although this is a great way to get feedback, don’t be bothersome with the reminders for feedback.
Incentivize your mobile app reviews
Get users to provide feedback by awarding them for their kindness. There are many ways to give incentives to users in exchange for some feedback or reviews. App developers could:
- Provide redeemable points within the app
- Give users with exclusive features within the app
- Allot any kind of benefit within the app or with a brand if reviews are given.
Although this is a surefire way to get reviews and feedback, app developers must keep in mind that fraudulent or immoral practices are frowned upon. Apps have been removed by Apple and Android for similar practices.
Get talking with your users
You’ve got to talk to your users. And what better way to communicate than responding to feedback, reviews and queries? When any app is made, it is obvious that even the best of the best apps will see a few enemies. Mobile app developers cannot choose to sideline the negative comments and only encourage the positive ones. You can always turn to the best reviews to increase your app value, but negative reviews help your app grow.
You must be wondering how. It’s simple – any app developer must take negative reviews as constructive criticism. This makes users and other non-users establish the fact that your app is meant to be of use for everybody.
Keep your app updated
Users appreciate an app that is regularly on the lookout for ways to improve its features. This is especially helpful when apps have newer and better features for their users. Apps may discover bugs, and when developers update these apps and provide fixes – users will always be satisfied.
No app is perfect or imperfect per se, but they can be of importance to customers if the features are built around what users want. But here, we tell you about what you can do to create an app that could earn great reviews.
If you think this is helpful, or you have a tip to share – let us know in the comments below!