• Guest Post   |
  • Submit App Review   |
  • Submit PR   |
  • Advertise   |
  • Contact Us
  • Login
No Result
View All Result
Advertisement
Mobile App Development | Design | Marketing Magazine: Appedus
Subscribe
  • Home
  • App Development
  • App Marketing
    • All
    • App Onboarding
    • App Store Optimisation
    • App User Engagement
    • Push Notifications
    5-Ways-To-Promote-Your-Mobile-App-In-A-Smarter-Way-scaled-appedus

    5 Ways To Promote Your Mobile App In A Smarter Way

    Get-Your-App-The-Most-Downloads-On-The-Apple-App-Store-Appedus

    How To Get Your App The Most Downloads On The Apple App Store

    Upcoming-App-Events-in-2023-Appedus

    Upcoming App Events in 2023

    Why-Mobile-Marketing-is-The-Future--Appedus

    Why Mobile Marketing is The Future?

    Trending Tags

      • App Store Optimisation
      • App User Engagement
      • App Push Notifications
      • App Onboarding
      • App Analytics
    • App Design
    • App Reviews
      • All
      • Books & Reference
      • Business
      • Dating
      • Education
      • Finance
      • Fitness
      • Food & Drink
      • Health
      • iOS apps
      • Lifestyle
      • Medical
      • Photography
      • Productivity
      • Shopping
      • Social
      • Travel
      • Utilities
      • Video Editing
      6-iOS-Productivity-Apps-I-Cant-Live-Without-appedus

      6 Best iOS Productivity Apps You Can’t Live Without

      7-Reasons-Why-Every-Business-Should-Be-Mobile-Friendly-appedus

      7 Reasons Why Every Business Should Be Mobile-Friendly

      The-top-ten-mobile-apps-all-travellers-should-use-appedus

      The top ten mobile apps all travelers should use

      5-Ways-To-Promote-Your-Mobile-App-In-A-Smarter-Way-scaled-appedus

      5 Ways To Promote Your Mobile App In A Smarter Way

      What-To-Do-If-Your-Cell-Phone-Is-Lost-or-Stolen-appedus

      What To Do If Your Cell Phone Is Lost or Stolen

      Free-Android-Meme-Maker-Appedus

      5 Best Free Android Meme Maker

      Zerodha Kite App Review

      Zerodha Kite App Review: A great way to start investing

      Crello App Review

      Crello App Review 2022 | An Attractive Editing Tool

      8fit App Review

      8fit App Review 2022 | Workouts and Meal Planner

      Trending Tags

      • Travel
      • fitness
      • Video Editing app
      • Utilities
      • Lifestyle
      • Medical
      • Photography
      • Productivity
      • Shopping
      • Social
      • Travel
    • App Events
    • Exclusive
    • Home
    • App Development
    • App Marketing
      • All
      • App Onboarding
      • App Store Optimisation
      • App User Engagement
      • Push Notifications
      5-Ways-To-Promote-Your-Mobile-App-In-A-Smarter-Way-scaled-appedus

      5 Ways To Promote Your Mobile App In A Smarter Way

      Get-Your-App-The-Most-Downloads-On-The-Apple-App-Store-Appedus

      How To Get Your App The Most Downloads On The Apple App Store

      Upcoming-App-Events-in-2023-Appedus

      Upcoming App Events in 2023

      Why-Mobile-Marketing-is-The-Future--Appedus

      Why Mobile Marketing is The Future?

      Trending Tags

        • App Store Optimisation
        • App User Engagement
        • App Push Notifications
        • App Onboarding
        • App Analytics
      • App Design
      • App Reviews
        • All
        • Books & Reference
        • Business
        • Dating
        • Education
        • Finance
        • Fitness
        • Food & Drink
        • Health
        • iOS apps
        • Lifestyle
        • Medical
        • Photography
        • Productivity
        • Shopping
        • Social
        • Travel
        • Utilities
        • Video Editing
        6-iOS-Productivity-Apps-I-Cant-Live-Without-appedus

        6 Best iOS Productivity Apps You Can’t Live Without

        7-Reasons-Why-Every-Business-Should-Be-Mobile-Friendly-appedus

        7 Reasons Why Every Business Should Be Mobile-Friendly

        The-top-ten-mobile-apps-all-travellers-should-use-appedus

        The top ten mobile apps all travelers should use

        5-Ways-To-Promote-Your-Mobile-App-In-A-Smarter-Way-scaled-appedus

        5 Ways To Promote Your Mobile App In A Smarter Way

        What-To-Do-If-Your-Cell-Phone-Is-Lost-or-Stolen-appedus

        What To Do If Your Cell Phone Is Lost or Stolen

        Free-Android-Meme-Maker-Appedus

        5 Best Free Android Meme Maker

        Zerodha Kite App Review

        Zerodha Kite App Review: A great way to start investing

        Crello App Review

        Crello App Review 2022 | An Attractive Editing Tool

        8fit App Review

        8fit App Review 2022 | Workouts and Meal Planner

        Trending Tags

        • Travel
        • fitness
        • Video Editing app
        • Utilities
        • Lifestyle
        • Medical
        • Photography
        • Productivity
        • Shopping
        • Social
        • Travel
      • App Events
      • Exclusive
      No Result
      View All Result
      Mobile App Development | Design | Marketing Magazine: Appedus
      No Result
      View All Result
      Home Mobile App Marketing App User Engagement

      Powerful Strategies For Inactive App User Engagement | 2021

      by Editorial Team
      June 28, 2020
      in App User Engagement, Featured, Mobile App Marketing
      Reading Time: 6 mins read
      0
      Inactive app user engagement strategies
      Share on FacebookShare on Twitter

      Your app user acquisition can exponentially grow if you carefully plan and focus on inactive app user engagement strategies.

      Instead of spending all your energy on user acquisition, save some for finding out why people are inactive or uninstalling your app.

      It is important to take note that for app users that immediately quit using the app after you get them on board, need to do some serious analysis.

      When you fail at user retention, you need to work on your app and not on mobile app marketing and advertising.

      You cannot expect to run campaigns and launch features if users are not interested in your app. If you solve the re-engagement puzzle you will automatically crack the code for user acquisition and user retention.

      Building this perspective will give a boost to almost all your app user engagement strategies. Including, increasing your mobile app retention rates and also reducing your [tie_tooltip text=”Churn rate is the percentage of users who have stopped using your app in the given time period.” gravity=”n”]app churn rates[/tie_tooltip].

      [box type=”shadow” align=”alignleft” class=”” width=””]

      These are some stats that will help you understand why you should take inactive app user re-engagement seriously:

      • 25% of the apps downloaded are used only once [ Source: Statista 2020 ]
      • 71% of all app users churn within 90 days [ Source: Localytics 2019 ]
      • 50-60% of the app user base for any app category is inactive. [ Source: Andrew Chan ]
        [/box]

      Now, lets cut to the chase and understand how to bring the inactive app users back from the dead. In order to deep dive into this topic we are dividing the app user engagement growth issue into the following sub-topics:-

      Table of Content hide
      1 Analyze: Understand why your app users are inactive.
      1.1 Who are your inactive app users?
      1.2 What is my app user’s typical journey?
      2 Segregate: Divide and Conquer!
      2.1 Flawed App User onboarding?
      2.2 Confusing interface?
      2.3 Lack of trust?
      2.4 Reading App Reviews?
      3 Execute: Tips & Tactics to revive app user engagement.
      3.1 Use push notification judiciously
      3.2 Send personalized emails
      3.3 Use Deeplinking
      3.4 Social Media
      4 Some Tools & Resources

      Analyze: Understand why your app users are inactive.

      The solution starts with falling in love with the problem. If you can identify why your app users are inactive then half the battle is won. You can go to your preferred analytics tool and find this out in various ways. (We understand that not everyone has access to paid app analytics tools, so this article was written assuming the analytics tool to be Google analytics). So, once you are swimming in your app data pool, try answering the following questions:-

      Who are your inactive app users?

      The length of app user inactivity may vary from category to category. For example, an investment or an insurance app may term a user “inactive” or “dormant” if they haven’t performed any activity in the last 30-40 days, while an e-commerce app might term a user “dormant” if they have not opened the app in last 10-20 days. So, you need to carefully set a threshold for your category in order to understand who really is your inactive app users.

      What is my app user’s typical journey?

      How did they enter my app? Did they exit at the app onboarding stage? or was it a pesky notification campaign that made them exit? These questions (and more) about the user journey should be answered and understood well. There are various free tools available that can help you with session replays and heatmaps ( User Experior is one such tool. or try SessionCam recording). This will help you identify and isolate the issues

      app user re engagement app user journey
      Typical mobile app user journey maps | Source: Amplitude

      Ok..so now we know who left and why they left or who is dead and why they are dead..(gosh this sounds so dark!) With these data sets we move on to the second stage which is segregation. This will help us divide the problem into smaller ones.

      Segregate: Divide and Conquer!

      Now that we have the data and reasons as to why app users are “inactive” or “dormant”. Let’s categorize them on the basis of these reasons. We will list some basic reasons but depending on your app you will have to come up with your own “journey breakers”. With this exercise, you will be able to identify, classify, and segregate the problem and attack them one by one. Some of these “journey breakers” can be:-

      Flawed App User onboarding?

      App onboarding is just not those 3-4 little intro screens. It’s more than that. Also, it is one of the most common reasons for users to drop out. You need to understand the mobile app onboarding deeply and fix the issues. This detailed guide on mobile app onboarding might come handy. Also, check thoroughly if any third-party integration (Social login, OTP, Payment gateway, etc) is broken or have a slow response.

      Confusing interface?

      Why do users come to your app? What is the most important feature users use the app for? Does it take too much time for them to use that feature? Is it because of confusing interface or unnecessary steps involved? You have the data, you have the user journey map..find the reasons..find the answers, and address your interface issue. Use minimalism in your app design to keep the user interface fluid and goal-oriented.

      Lack of trust?

      Are you asking for too may permissions right at the launch of the app? Are you gathering too much personal information? If yes then you need to spread them out over stages. A user is always skeptical about any new app. Build “trust” with them first and gather/gain relevant permissions and information later.

      Reading App Reviews?

      One more way to find out about your app’s feedback is by taking notes and understanding your app reviews. With a close look at app reviews, you can understand what users expect from your app and whether you have delivered the same or not.

      As we said earlier you can build your own “journey breakers” and segregate the issues and solve one by one and keep repeating the process as long as you get satisfactory results. Now let’s go to the next stage of execution and look at some powerful tactics that you can use to re-engage these inactive app users.

      Execute: Tips & Tactics to revive app user engagement.

      Use push notification judiciously

      If done correctly, sending push notifications to dormant users is one of the best ways to capture the attention of inactive app users. Even though the statistics vary depending on various factors, about 60% of users opt-in to receive notifications from installed apps. When you misuse this privilege of being able to send push notifications, users might get annoyed and uninstall your app.

      Push notifications can work really well and get app users curious based on how you use them. When you send them important details and personalized messages only, then users will realize the value of and wait for those notifications.

      Send personalized emails

      Who doesn’t love personalized messages? And emails are a form of the same customized messages. With personalized emails, you can engage lost app users in an effective manner. It is a great way to reach out to old users and let them know they matter – making them want to come back to your app to feel valued.

      When sending out emails, make sure they are personalized and feel exclusive when users read it. When you include all your lost app users and send the correct message, they might come back and get to use your app again. Here’s a great example:

      email
       Source

      Use Deeplinking

      Deep links are equal to hyperlinks that are specifically used for dealing with mobile applications. Instead of using deep links to drive users to your app’s homepage, send deep links to apps that redirect users to the exact screen that your users want to view.

      When sending push notifications for your app, you can use deep links to successfully guide your users to any special features or page you want them to view. This makes your most relevant or valuable screen of your app easily available to app users – even if they are inactive or disinterested. This could spark interest in old inactive users if done right.

      Social Media

      Encourage users to use social media in order to share their stats when using your app. When social values are added to an app, it becomes more enjoyable to use. This lets inactive users also see how current users are enjoying your app, or could help dormant users let people know they’re back to using your app.

      This works exactly how the snowball effect works – spreading the word and eventually bringing in more people in your user circle. This also works well in order to create a social buzz for your app via user-produced material.

      Try out the aforementioned tips and tricks, and let us know if they worked for you!

      Some Tools & Resources

      1. Top 5 Mobile App Analytics Tools
      2. Guide to Push Notifications: Includes Resources, Articles & Tools
      3. Inactive App User Engagement Documentation help for CleverTap users
      4. Follow Analytics Re-engagement flow.
      5. The ultimate guide to Mobile App Onboarding
      mm

      Editorial Team

      We at Appedus are a group of digital nomads aggregating, writing, and publishing the best of the tech news in the mobile app ecosystem. Our constant endeavor is to get the most actionable news for you to use.

      Next Post
      mSpy App Review

      mSpy App Review

      Weekly Newsletter

      Top Apps This Week

      Google Now Just Made It Even Easier To Track Your Favorite TV Shows And Movies
      Featured

      Google Now Just Made It Even Easier To Track Your Favorite TV Shows And Movies

      by Editorial
      January 7, 2023

      Today’s announcement by Google of a new feature for their...

      Read more
      6-iOS-Productivity-Apps-I-Cant-Live-Without-appedus

      6 Best iOS Productivity Apps You Can’t Live Without

      December 31, 2022
      7-Reasons-Why-Every-Business-Should-Be-Mobile-Friendly-appedus

      7 Reasons Why Every Business Should Be Mobile-Friendly

      December 26, 2022
      Load More

      About Us

      Mobile App Development | Design | Marketing Magazine: Appedus

      Appedus is a mobile app ecosystem focused news publishing platform which covers various topics like app design, app development, app marketing and other relevant news, views or opinions. We also publish industry insights, e-books, developer interviews and e-magazines. You can get in touch with us on hola@appedus.com or you can snail mail us at

      Medianiti Ltd. Brooklands Business Park, Wellington Way, Weybridge KT13 0TT, United Kingdom

      Latest Articles & News

      5 Best Android App Development Tools and Platforms

      5 Best Android App Development Tools and Platforms

      January 11, 2023
      How To Be A Good Android Developer

      How To Be A Good Android Developer

      January 10, 2023

      Important Links

      • Guest Post
      • Submit App Review
      • Submit PR
      • Mobile App Marketing
      • Mobile App Reviews | Top Android & iOS app reviews
      • Top Apps
      • Curated News
      • Advertise
      • Contact Us

      Subscribe

      • Advertise
      • App Events
      • Appedus
      • Contact Us
      • Exclusive at Appedus
      • Our Authors, Contributors & Writers
      • Privacy Policy
      • Submit App for Review
      • Submit Free Press Release
      • Thank You
      • Tip-Off
      • Write For Us | Mobile App Development Guest Post
      • Write For Us | Mobile App Development Guest Post Paid

      © 2022 Appedus - Appedus All Right Reserved

      No Result
      View All Result
      • Advertise
      • App Events
      • Appedus
      • Contact Us
      • Exclusive at Appedus
      • Our Authors, Contributors & Writers
      • Privacy Policy
      • Submit App for Review
      • Submit Free Press Release
      • Thank You
      • Tip-Off
      • Write For Us | Mobile App Development Guest Post
      • Write For Us | Mobile App Development Guest Post Paid

      © 2022 Appedus - Appedus All Right Reserved

      Welcome Back!

      OR

      Login to your account below

      Forgotten Password?

      Retrieve your password

      Please enter your username or email address to reset your password.

      Log In
      This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.
      Go to mobile version