- Levels is a health-tech startup, founded in 2019
- The New York-based startup announced funding of $12 million
- Funding will help Levels with its wearable device
- Levels’ system tracks the impact of diet by CGM
Levels announced a hefty seed round of funding. The startup was successful in raising $12 million. The bio-wearables startup hopes to bring its metabolic sensor to market. The system tracks the impact of diet on human health. It promises to help users improve conditions like prediabetes. It achieves this by continuous glucose monitoring (CGM). A dedicated software suite provides the wearer with deep insights into their health. Levels uses its own proprietary algorithms to make data easy to interpret for customers.
About Levels
The startup was founded in 2019 by Sam Corcos. Levels successfully developed the software capable of interpreting glucose data captured from a sensor. The device takes a glucose reading automatically every 15 minutes. This data can aid in improving diet, performance, or recovery.
Levels is being run as a closed beta and plans to launch to customers early next year. According to Levels spokesperson, over 45,000 people are on its waitlist. With the help of funding, the company expects to fulfill all the preorders.
The $12 million seed was raised from Andreessen Horowitz and other participants. Some of the participants are Marc Randolph, Netflix co-founder, Michael Arrington, founder of TechCrunch, Dick Costolo, former Twitter CEO, etc.
Growth of Health Technology Market
The wearable tech market comprises fitness trackers, sleep trackers, heart-rate monitors, among others. ‘Levels’ is trying to make an addition to the already vast market. According to CDC estimates, some 122 million people have diabetes in the US alone. About 84% of people who have prediabetes are unaware of their condition.
The consumer service platform pitched in by Levels is in line with the current trend of telemedicine. The startup can contribute to numerous remote wellness initiatives. These can be an employer’s health care program, with coaches or health care professionals, etc. At $399 for the first month, Levels is priced at the premium end of the spectrum. This may hinder mass-market adoption, unlike its competitors Fitbit and Gramin.
