- Amsterdam’s cloud communication company MessageBird raised $200M in series C funding.
- The company is on track to earn €300 M in annual revenue
- The funding will be used to expand its global team and core markets
Recently, MessageBird raised $200 million in a Series C funding round. It was led by Silicon Valley’s Spark Capital. It included participation from various platforms. MessageBird is a cloud communication platform. It connects enterprises to their global customers.
Platforms were Bonnier, Glynn Capital, LGT Lightstone, Longbow, Mousse Partners, and New view Capital. It was followed by investors like Accel, Atomico, and Y Combinator.
At the start, the first six years of MessageBird were surprisingly easy. It claims to be profitable from day one. The first institutional investment of the company came in late 2017. It raised $60 million in series A funding. The former companies were US-based Accel and Europe’s Atomico.
After 2019 MessageBird has enhanced its services. It repositioned itself as an “Omnichannel platform-as-a-Service’’ (OPaaS). The company’s goal is to easily enable enterprises to communicate on any channel.
Freshly, this includes support for some of the most popular brands. It comprises WhatsApp, Messenger, WeChat, Twitter, Line, Telegram, SMS, Email, and voice.
Customers can request query support from their preferred messaging apps. Robert Vis the founder and CEO of the company is confident when talking about its success. He bets that the future of customer interactions is omnichannel.
MessageBird’s Market Presence
After the launch of the first-ever omnichannel customer can now opt to have a business get back. They can choose a platform of their choice. For instance WhatsApp, Messenger, or Messaging platform. This leads to less traffic among customers. It helps in better customer relationship management and response times. Even during the coronavirus companies are moving to fully remote and online sales.
One-Third of its 15,000 customers have shifted to use it’s omnichannel cloud communication services. Customers include Lufthansa Airlines, Heineken, Hugo Boss, Ritual cosmetics, and SAP. It also incorporates brands such as Uber, Glovo, Hellofresh, and Deliveroo.
MessageBird is going to use these fundings for the expansion of its global team. The company will increase its core markets in Europe, Asia, and Latin America. The area company is to strengthen its automation capabilities of its “flow builder” software.
Its vision is to make “flow Builder” a robotic process automation platform for external business.
According to Vis, MessageBird is now a work from anywhere company. This option has increased its productivity. At first, it was a bit messy but now it has enhanced to give a work-life balance. As the company grows its responsibility increases.
At present recruitment, citing talent as any other fast-growing company is still the biggest challenge for MessageBird.