Mobile analytics is the key to create a clear revenue roadmap for your mobile app. Running a profitable app is not difficult, but maintaining an app that constantly generates income is a demanding task. Analytics play a major role in defining whether or not your App generates a solid income, and how beneficial is your app to be users as well as to your venture. We’re going to discuss how to use your product to generate sales, and not focus on marketing or advertising.
The Sales Feed
The orthodox method of generating sales has been a very common yet somewhat unsuccessful tactic when it comes to generating incomes using mobile apps. Yet, when applied correctly the sales funnel can prove to be extremely beneficial to an App developer. It helps in analyzing how your customers perceive your mobile app and how to convert simple leads into income-generating customers. A well-executed sales strategy helps an app creator to decide where a current customer stands, and how to move onto the next step of achieving your goals in terms of profit. This strategy also helps you understand where you might be losing potential customers.
Application of the sales funnel to a mobile app
In place of the regular sales via phone calls and follow-ups, it becomes easier to Measure the standard of your customer using your current sales plan and the sales funnel. Very typical instance of a successful sales path in mobile apps is:
App Download → Creating an Account → Free Trial Period → Paid Subscription.
It is extremely important to consider that this sales feed when used with the mobile application must also include a clear plan on how to convince users to install your mobile app. There are also other factors that affect this plan. These include App Store Optimization, App Store views, and other forms of analytics for your app. This article will mainly focus on the product and not how you should be marketing and Advertising your mobile app.
Determining which step of the sales feed to use for your mobile app
Any mobile application’s onboarding process can easily be considered a sales funnel. It is easy to understand the functioning of any mobile app via Analytics. A very simple way of predicting the sales pattern of an app is as follows:
- Download the app and create an account
Here you can calculate how many people would actually create an account after they download the app, and how many stop before the onboarding process itself.
- After they create an account, get them to sign up for a free trial
This is to ensure that the users that have signed up for your mobile app will actually commit to using your mobile application before paying for your app.
- Make sure customers often open and utilize your app after signup
This is how you ensure that your mobile app is beneficial to the users. The users regularly open and run the application in order to make complete use of your mobile app.
- Get users to use the app regularly and complete tasks
It is important to note whether Users are using the app functions and completing the task they had installed the app for, or whether on your app is nearly running in the background.
- Complete tasks and subscribe
Once you understand to what extent your audience is using the mobile app, you can decide whether they must start paying for the same, and how much you should charge for a subscription.
Gathering data for your mobile app
It is extremely crucial to find a method to calculate the analytics for your mobile app. One easy and free open-source tool used to visualize all your data is Metabase. Metabase allows you to collect your data, assemble it at a single location, and analyze all the statistics from what has been derived from the data. If you use an SQL -type database for your mobile app, then this tool will make analysis for your App extremely easy.
The best part about Metabase is that you can search for data without any code inputs. At the same time, this tool allows you to create customizations by writing SQL queries. This tool also enables you to create boards that can be used for different references as well as for different tasks. This simply means that every individual involved in creating and running the app can edit and utilize this tool based on exactly what they require.
How to improve your mobile app metrics
Once you have created a detailed strategy, it will become extremely clear on how to understand where you might be losing potential customers. This is important to take note of so that you can fix the flaw in your app quickly.
There might be certain questions that need to be answered when creating a sales strategy based on your product. It could be possible that users use your application only for a few times before they completely come to a halt – and you must find out why this happens. This is a question that is extremely important and must be answered immediately with accurate solutions.
There are many aspects where a communication gap may have occurred between you and your mobile app users. There could be a possibility of a lack of information on how to use your app to its full potential in order to benefit the client. In such instances, a clear onboarding process and step by step guide for your users may come in handy so that they do not miss out on crucial features of your app.
Besides a clear onboarding process, users may also need constant reminders to use your app for any particular task. This can be done via notification and pop-ups that are not invasive in nature, but are rather informative and capture the attention of your potential customers. It also becomes very easy to gain customers using the snowball effect when you make the option of sharing certain features within your app possible through another social network. These small efforts can make a very big difference in how users perceive your mobile application and how often they begin to use your app. This in turn generates sales, which is the original motive of creating your mobile application.
Despite understanding how to utilize your app and gain the attention of customers, it is crucial that you understand that you will constantly be receiving feedback for your mobile app. Based on what feedback you receive, you must make sure that you regularly update your app and keep customizing it based purely on what your users demand. No mobile app development is flawless right from the beginning, but your only pathway to success arrives when you are ready to check, analyze and improvise constantly.
Every time you carry out an updated version of your mobile app, you will come to realize that your sales strategy has to be shifted and the sales feed has to be recalculated. If you have enough resources and time on your hands, you must ensure that you test multiple options and keep track of the reactions they receive. The main aim of conducting these tests and trials based on updates is to understand how any change in your App will affect the change in your mobile app’s perception. This perception will affect your overall profitability.
What’s next for your mobile app?
Now that you are familiar with the most basic and important points of your sales funnel, you simply have to constantly analyze your data. With the correct analysis, check what functions of your app require work on – and start fixing all your problem areas. Besides focusing on your problem areas, also make sure to constantly improvise on your existing app features. Make sure to involve all the team members and constantly adapt, improvise, and present a better version of your App for your users. With the correct strategy, you learn to eliminate functions of your app that are idol, and constantly build an app with more useful features for your users. This will help user retention as well as your mobile application’s sales conversion.
There are a lot of mobile app analytics tools that can help you draw a clear and confident revenue road map for your mobile app. And remember, “Data never lies, you just have to ask the right question”. 🙂