Main Highlights:
- Mytaverse has been awarded $7.6 million to build a platform for enterprises to install metaverse apps.
- Not just gaming companies are becoming more interested in the metaverse, the realm of connected virtual worlds as envisioned in novels such as Snow Crash and Ready Player One.
- Enterprises are embracing the metaverse to virtualize their operations during the pandemic, supported in this effort by technological titans such as Nvidia and its Ominverse simulation tools.
Mytaverse has received $7.6 million to fund the development of a platform that enables businesses to deploy metaverse applications. Gaming businesses are not the only ones developing a growing interest in the metaverse, the realm of linked virtual worlds as depicted in novels such as Snow Crash and Ready Player One. Enterprises are adopting the metaverse to virtualize their companies during the pandemic, aided by technology giants such as Nvidia and its Ominverse simulation tools.
As the world reopens, individuals and companies alike want a means of bridging the difference between physical and digital reality, Mytaverse stated. Businesses and their consumers are attempting to harmonize their in-person, hybrid, and distant connection experiences.
Mytaverse, formally released in 2021, has already provided business metaverse solutions to prominent firms such as PepsiCo, Zaha Hadid Architects, Dassault Aviation, and packaging company Tekni-Plex. Blumberg Capital led the investment, which was also participated in by Baselayer Ventures, Correlation Ventures, and Accelerator Ventures. David Blumberg, founder, and managing partner of Blumberg Capital, and JP Milciunas of Baselayer Ventures, will join Mytaverse’s board of directors.
The pandemic accelerated virtualization, and the metaverse’s prospects for innovation continue to grow, Blumberg said in a statement. Mytaverse epitomizes the future of the virtual enterprise, in which businesses boost engagement and efficiency via the creation of captivating metaverse experiences, Blumberg stated in a statement. They are honored to join with Kenny, Jaime, and the Mytaverse team as they assist enterprises in unlocking the metaverse’s potential and bringing disruptive technological solutions to the enterprise and beyond.
While the cloud-based platform’s initial launch focused on meeting rooms, conferences, training simulations, large-scale interactive events, and exhibition spaces, Mytaverse is now preparing for new multi-dimensional and cross-platform use cases across brand engagement, non-fungible token (NFT) galleries, entertainment, human resources, and coworking, all while remaining more sustainable and cost-effective.
Mytaverse’s plans for its services
Mytaverse’s objective is to empower, engage, and enhance companies’ engagements with their consumers and partners, according to Jaime Lopez, chief technology officer, and creator of Mytaverse. They enable their customers to deploy digital twins of their products in their own branded, photo-realistic, dynamic 3D environment. By allowing anyone, anywhere, and anytime to access the metaverse, Mytaverse transcends borders and physical limitations.
According to the company, the Mytaverse’s beauty lies in its simplicity and powerful, realistic user experience. No extra gear, eyewear, or AR/VR devices are required to enter the completely immersive cloud-rendered environment. The Mytaverse adventure begins with a device and a web browser. By connecting with and interacting with brands and products, consumers create the illusion of being physically present in the exact location as corporate personnel.
According to Kenneth Landau, they are creating the premium business metaverse not to replace physical interactions but replacing the cold and tiresome digital interactions we have endured for the last two years with something more akin to the richness and connection of actual human experience, CEO of Mytaverse.
He said Mytaverse enables individuals to share amazement, excitement, and delight in the same way they would if they were face to face.” After checking in, individuals access previously unavailable experiences within the Mytaverse, ensuring that our relationships remain relevant and linked even when we are physically apart.
The additional capital will speed product development, increase sales and technology teams, and strengthen relationships with brands and key partners. It will allow the deployment of transformative new technologies, including an automated platform solution that will equip organizations with the tools necessary to create and manage their locations, 3D assets, and metaverse experiences.
On the product side, a new humanoid avatar creator will soon enable users to create a look-alike version of themselves, further enhancing the sense of being in a true-to-life metaphysical space. Users will have a more nuanced feeling of freedom, allowing them to do what they want and from anywhere they want.
