- Google Ads (formerly Google AdWords) is a Google-developed online advertising platform that enables advertisers to compete for the opportunity to show brief ads, service offerings, product listings, or videos to website visitors.
- This 2022 All-in-One Google Ads and Productivity Training Bundle costs $1,800 and includes nine courses and more than 300 lessons on using Google services effectively for your business.
- For a limited time, though, you can save 98% and get lifetime access to the whole training bundle for only $29.99.
The Google suite provides a plethora of organizing tools, but who will educate you on using and using these tools if you work alone or are just starting a business?
Rather than investing in pricey chat or productivity tools, this instructional bundle teaches you how to get the most out of free Google products like Chat and Analytics. Additionally, learn how to optimize and execute Google advertisements so that clients searching for your services see your business first.
Begin by understanding how to benefit from Google AdWords clicks. It will teach you all you need to know to execute a successful campaign, including how to optimize keywords and employ methods used by top-tier organizations daily. Familiarize yourself with Google Chat and Meet, which build on the functionality previously available in Hangouts. Once you’ve mastered these features, you’ll be able to eliminate the business requirement for Slack. Additionally, you’ll learn how to plan video meetings without needing a Zoom membership.
You’ll learn how to use Google Analytics to get insights and forecast business growth, one of the most effective tools for building a new business. The courses are taught by industry specialists, such as Krista Neher, the CEO of Boot Camp Digital and an internationally known authority in digital marketing. This 2022 All-in-One Google Ads and Productivity Training Bundle is priced at $1,800 and contains nine courses and more than 300 lessons on utilizing Google services for your business. However, for a limited time, you can save 98% and receive lifelong access to the whole training bundle for just $29.99.
What is Google Ads?
Google Ads (previously Google AdWords) is a Google-developed online advertising platform that allows marketers to bid on the right to display short commercials, service offerings, product listings, or videos to web visitors. It can advertise on non-search websites, mobile applications, videos, and in the results of search engines such as Google Search (the Google Search Network). Pay-per-click (PPC) pricing is used to provide services.
Google Ads is Alphabet Inc’s primary source of income, accounting for US$168.6 billion in 2020. Google Ads produced US$257.6 billion in revenue in 2021.
Google AdWords was started in 2000. Initially, marketers for AdWords paid a monthly fee, and Google set up and managed their campaigns. Google quickly launched the AdWords self-service interface to assist small firms and people that desired to run their ads. Google launched a campaign management program called ‘Jumpstart’ in 2005.
Initially, the AdWords system was built on top of the MySQL database engine. After the system was released, management decided to switch to Oracle but was finally forced back to MySQL due to the system becoming significantly slower. Eventually, Google created a unique distributed Relational database management system (RDBMS) called Google F1 that was designed exclusively for the Ad business’s needs. The interface allows for the editing of spreadsheets, generating search query reports, and tracking conversion metrics.