Main Highlights
- Planted, a Swiss alternative protein business has raised its second round of funding this year.
- The business intends to enter many additional markets in the third and fourth quarters.
- A U.S. rollout is planned in the future, but for the time being, Planted’s solely European consumers will be able to try its new vegetarian schnitzel.
- The taste and texture benefit from the fermenting technique, which makes the flavor profile mouthwatering and the texture extremely juicy.
Planted is a Swiss alternative protein business. It has raised a second round of funding this year, a CHF 19 million (about $21 million at the time) “pre-B” investment that will enable it to continue its expansion and launch new products. A U.S. rollout is planned in the future, but for the time being, Planted’s solely European consumers will be able to try its new vegetarian schnitzel.
Planted debuted in 2019 as a spinoff from the Swiss research university ETH Zurich, where the creators pioneered the process of extruding plant proteins and water into fibrous structures resembling genuine meat. Since then, the firm has expanded its protein sources, adding oat and sunflower to the mix, as well as developing pulled pork and kebab alternatives.
Methods used by Planted
The method has also improved over time. “We incorporated fermentation/biotech technologies to improve flavor and texture,” said Christoph Jenny, CEO, and co-founder. “This means that 1) we can construct structures with no form constraints and 2) we can add a larger flavor profile.”
Schnitzel, of course, is a breaded and fried piece of pounded-thin beef beloved all throughout the world, but notably in the company’s main markets of Germany, Austria, and Switzerland. Jenny pointed out that Planted’s schnitzel is made in a single piece rather than being squeezed together from smaller parts.
“The taste and texture benefit from the fermenting technique, which makes the flavor profile mouthwatering and the texture extremely juicy,” he added, albeit we’ll have to wait and see. Schnitzel is expected to make its debut in Q3.
More and more individuals are becoming interested in vegetarian or vegan diets, as well as limiting their usage of animal products. With more fortified and nutritious plant-based meals available, shifting away from animal products is becoming easier. Going vegan or vegetarian takes some forethought. People who eschew animal products, on the other hand, may consume balanced diets that promote a healthy body and minimize the risks of various diseases by eating the proper plant-based protein food.
It is critical to consult with a doctor or nutritionist on dietary amounts since vegan or vegetarian diets may lack several essential nutrients, necessitating the use of dietary supplements or learning how to incorporate specific foods that are high in nutrients.
Plants are planted Planted, harvested, and used to make tasty plant-based meat. They are putting a delicious end to the traditional meat business and the attendant pain for animals and the environment, bite by the mouthful. The firm has a voracious appetite – a voracious thirst for change. Let’s rethink nutrition together and substitute animal proteins with vegetable proteins – it’s easy and delicious. It’s easy peasy when you’re planted.
It’s the first of many planned “whole” or “prime” cuts, bigger chunks that can be cooked like any other piece of beef – the team claims its goods don’t require any extra preparation or additives and can be substituted 1:1 in most recipes. The large cuts are currently leaving the lab and entering market testing for flavor tweaking and, eventually, scalability.
It’s the first of many planned “whole” or “prime” cuts, bigger chunks that can be cooked like any other piece of beef – the team claims its goods don’t require any extra preparation or additives and can be substituted 1:1 in most recipes. The large cuts are currently leaving the lab and entering market testing for flavor tweaking and, eventually, scalability.
Future Goals for Planted
The business intends to enter many additional markets in the third and fourth quarters, but the United States remains a question mark owing to COVID-19 travel limitations. Jenny stated that they are ready to make that move whenever it becomes viable, but for the time being, Planted is focused on the European market.
