• Guest Post   |
  • Submit App Review   |
  • Submit PR   |
  • Advertise   |
  • Contact Us
  • Login
No Result
View All Result
Advertisement
Mobile App Development | Design | Marketing Magazine: Appedus
Subscribe
  • Home
  • App Development
  • App Marketing
    • All
    • App Onboarding
    • App Store Optimisation
    • App User Engagement
    • Push Notifications
    How to market a mobile app

    6 ways to market a mobile app

    Latest mobile app trends

    6 Latest mobile app trends

    5-Ways-To-Promote-Your-Mobile-App-In-A-Smarter-Way-scaled-appedus

    5 Ways To Promote Your Mobile App In A Smarter Way

    Get-Your-App-The-Most-Downloads-On-The-Apple-App-Store-Appedus

    How To Get Your App The Most Downloads On The Apple App Store

    Trending Tags

      • App Store Optimisation
      • App User Engagement
      • App Push Notifications
      • App Onboarding
      • App Analytics
    • App Design
    • App Reviews
      • All
      • Books & Reference
      • Business
      • Dating
      • Education
      • Finance
      • Fitness
      • Food & Drink
      • Health
      • iOS apps
      • Lifestyle
      • Medical
      • Photography
      • Productivity
      • Shopping
      • Social
      • Travel
      • Utilities
      • Video Editing
      6-iOS-Productivity-Apps-I-Cant-Live-Without-appedus

      6 Best iOS Productivity Apps You Can’t Live Without

      7-Reasons-Why-Every-Business-Should-Be-Mobile-Friendly-appedus

      7 Reasons Why Every Business Should Be Mobile-Friendly

      The-top-ten-mobile-apps-all-travellers-should-use-appedus

      The top ten mobile apps all travelers should use

      5-Ways-To-Promote-Your-Mobile-App-In-A-Smarter-Way-scaled-appedus

      5 Ways To Promote Your Mobile App In A Smarter Way

      What-To-Do-If-Your-Cell-Phone-Is-Lost-or-Stolen-appedus

      What To Do If Your Cell Phone Is Lost or Stolen

      Free-Android-Meme-Maker-Appedus

      5 Best Free Android Meme Maker

      Zerodha Kite App Review

      Zerodha Kite App Review: A great way to start investing

      Crello App Review

      Crello App Review 2022 | An Attractive Editing Tool

      8fit App Review

      8fit App Review 2022 | Workouts and Meal Planner

      Trending Tags

      • Travel
      • fitness
      • Video Editing app
      • Utilities
      • Lifestyle
      • Medical
      • Photography
      • Productivity
      • Shopping
      • Social
      • Travel
    • App Events
    • Exclusive
    • Home
    • App Development
    • App Marketing
      • All
      • App Onboarding
      • App Store Optimisation
      • App User Engagement
      • Push Notifications
      How to market a mobile app

      6 ways to market a mobile app

      Latest mobile app trends

      6 Latest mobile app trends

      5-Ways-To-Promote-Your-Mobile-App-In-A-Smarter-Way-scaled-appedus

      5 Ways To Promote Your Mobile App In A Smarter Way

      Get-Your-App-The-Most-Downloads-On-The-Apple-App-Store-Appedus

      How To Get Your App The Most Downloads On The Apple App Store

      Trending Tags

        • App Store Optimisation
        • App User Engagement
        • App Push Notifications
        • App Onboarding
        • App Analytics
      • App Design
      • App Reviews
        • All
        • Books & Reference
        • Business
        • Dating
        • Education
        • Finance
        • Fitness
        • Food & Drink
        • Health
        • iOS apps
        • Lifestyle
        • Medical
        • Photography
        • Productivity
        • Shopping
        • Social
        • Travel
        • Utilities
        • Video Editing
        6-iOS-Productivity-Apps-I-Cant-Live-Without-appedus

        6 Best iOS Productivity Apps You Can’t Live Without

        7-Reasons-Why-Every-Business-Should-Be-Mobile-Friendly-appedus

        7 Reasons Why Every Business Should Be Mobile-Friendly

        The-top-ten-mobile-apps-all-travellers-should-use-appedus

        The top ten mobile apps all travelers should use

        5-Ways-To-Promote-Your-Mobile-App-In-A-Smarter-Way-scaled-appedus

        5 Ways To Promote Your Mobile App In A Smarter Way

        What-To-Do-If-Your-Cell-Phone-Is-Lost-or-Stolen-appedus

        What To Do If Your Cell Phone Is Lost or Stolen

        Free-Android-Meme-Maker-Appedus

        5 Best Free Android Meme Maker

        Zerodha Kite App Review

        Zerodha Kite App Review: A great way to start investing

        Crello App Review

        Crello App Review 2022 | An Attractive Editing Tool

        8fit App Review

        8fit App Review 2022 | Workouts and Meal Planner

        Trending Tags

        • Travel
        • fitness
        • Video Editing app
        • Utilities
        • Lifestyle
        • Medical
        • Photography
        • Productivity
        • Shopping
        • Social
        • Travel
      • App Events
      • Exclusive
      No Result
      View All Result
      Mobile App Development | Design | Marketing Magazine: Appedus
      No Result
      View All Result
      Home Business

      Plushvie, an Ahmedabad-based SaaS firm assists jewelry shops in going online

      In October 2019, Plushvie added a virtual Tryon feature to its website in response to increased demand from jewelers.

      by Editorial Team
      April 18, 2022
      in Business, Featured, News-Curated
      Reading Time: 4 mins read
      0
      Plushvie saas
      Share on FacebookShare on Twitter

      Main Highlights:

      • Plushvie was founded in 2018 to reimagine how consumers purchase jewelry.
      • In October 2019, the Ahmedabad-based company added a virtual Tryon feature to its website in response to increased demand from jewelers.
      • Aagam asserts that he chose the SaaS model before the pandemic-induced shutdown in January 2020.
      • According to him, 98% of jewelry clients will not purchase without first trying, and 95% of established jewelry online firms do not provide that experience.

      Plushvie was founded in 2018 to revolutionize the way consumers buy jewelry. In October 2019, the Ahmedabad-based business released a virtual Tryon function on the site in response to growing demand from jewelers. Aagam claims that he decided to switch to a SaaS model before the pandemic-induced shutdown in January 2020. According to him, 98% of jewelry customers will not purchase without trying, while 95% of existing jewelry internet businesses do not deliver that experience.

      During the shutdown, the distribution network was interrupted, and gold prices were highly erratic. On the other hand, there was a huge demand for virtual Tryon. This shift in the landscape prompted us to pivot from an eCommerce marketplace to an augmented reality-based SaaS firm, according to Aagam, who had previously created an eCommerce store for his family business before launching Plushvie.

      They discovered that many users of their website added things to the cart but did not complete the transaction for various reasons. They attempted to resolve this issue by conducting interviews with prospective clients. They discovered that they were unsure of how the jewelry would appear on them, according to Aagam. This response prompted the team to provide an ‘Experience of Trying Jewellery Before Buying’ via video call-guided shopping. He says it worked pretty well, and they turned it into full-fledged product innovation.

      Plushvie was also named the “Startup of the Year 2020” by the Gujarat University Startup and Entrepreneurship Council (GUSEC) for its user-driven retail innovation.

      How does Plushvie operate?

      Plushvie offers an augmented reality video call service called PlushMeet, which enables jewelry dealers to demonstrate their items through video calls and buyers to test them live during the call. They recognize the user’s face and augment it with jewelry goods to enable the user to experience the appearance and feel of the jewelry, according to Aagam.

      Additionally, it has group video conferencing, which enables all family members to virtually try on the same piece of jewelry at the same time, which is not feasible in traditional stores. Uploading products is a three-step process for jewelry retailers, which aids in quick merchandising. Because this is a web-first strategy, there is no need for an app download.

      Wear jewellery online before you click 'buy' | Ahmedabad News - Times of India

      According to Aagam, the web-based video shopping platform enables customers to join the video call and provides a comfortable purchasing experience comparable to in-store shopping. Jewelry executives may demonstrate goods one by one, allowing consumers to virtually TRY them on and determine which jewelry looks better, thereby providing “Guided Shopping Assistance” (GSA). GSA is popular with many shoppers these days because it saves them time and assists them in selecting the best product from the entire inventory.

      Additionally, the firm delivers comprehensive analytics to help jewelry stores better understand their customers. Further, it is developing a secure payment technique to enable customers to purchase things immediately from the video conversation. Several merchants have partnered with Plushive, including Charu Jewels in Surat, Sri Bhavani Jewels in Hyderabad, and Kothari Jewelers in Chennai.

      When it comes to obstacles, Agam notes that the most significant one was merchandising. Because there is a scarcity of infrared light to take jewelry photographs and convert them to a virtual Tryon, they designed a three-step product listing method that enables jewelers to take images of their products using a cell phone and post them in under a minute. Another stumbling block was team development. They recruit with the proper mindset and develop colleagues’ talents. Finding the ideal individual has never been easy.

      Revenue and business model

      The firm, which employs 15 people in addition to the founder, works on a SaaS model, licensing its technology on a monthly or annual subscription basis. It claims to have signed up over 250 merchants and over 50,000 unique shoppers to date. They presently generate annual revenue of Rs 50 lakh, and we intend to grow it to Rs 5 crore by the end of FY 2023. They have set a lofty goal of serving one lakh members by 2025, according to Aagam.

      They are not profitable yet due to their continual squad expansion. They anticipate profitability by the end of the current fiscal year, according to Aagam.

      Size and traction of the market

      By 2025, the Indian gems and jewelry sector is estimated to reach $100 billion. The business, which primarily targets jewelry retailers in Tier I and Tier II cities, claims its TryON function has been used more than a million times so far. 

      Aagam founded Plushvie with a $20,000 seed investment and has already raised $230k from angel investors, friends, and family. It is now competing against firms like MirrAR by StyleDotMe, Modaka Technologies, and Ammazza. They intend to add 100,000+ customers by 2025 and gradually increase their present clientele in Dubai, the United States, and Southeast Asia, according to Aagam.

      mm

      Editorial Team

      We at Appedus are a group of digital nomads aggregating, writing, and publishing the best of the tech news in the mobile app ecosystem. Our constant endeavor is to get the most actionable news for you to use.

      Next Post
      Top 10 App Ideas for Startups in 2022

      Top 10 App Ideas for Startups in 2022

      Weekly Newsletter

      Top Apps This Week

      Google Now Just Made It Even Easier To Track Your Favorite TV Shows And Movies
      Featured

      Google Now Just Made It Even Easier To Track Your Favorite TV Shows And Movies

      by Editorial
      January 7, 2023

      Today’s announcement by Google of a new feature for their...

      Read more
      6-iOS-Productivity-Apps-I-Cant-Live-Without-appedus

      6 Best iOS Productivity Apps You Can’t Live Without

      December 31, 2022
      7-Reasons-Why-Every-Business-Should-Be-Mobile-Friendly-appedus

      7 Reasons Why Every Business Should Be Mobile-Friendly

      December 26, 2022
      Load More

      About Us

      Mobile App Development | Design | Marketing Magazine: Appedus

      Appedus is a mobile app ecosystem focused news publishing platform which covers various topics like app design, app development, app marketing and other relevant news, views or opinions. We also publish industry insights, e-books, developer interviews and e-magazines. You can get in touch with us on hola@appedus.com or you can snail mail us at

      Medianiti Ltd. Brooklands Business Park, Wellington Way, Weybridge KT13 0TT, United Kingdom

      Latest Articles & News

      How to market a mobile app

      6 ways to market a mobile app

      January 18, 2023
      Best practices for mobile app design

      Best practices for mobile app design

      January 17, 2023

      Important Links

      • Guest Post
      • Submit App Review
      • Submit PR
      • Mobile App Marketing
      • Mobile App Reviews | Top Android & iOS app reviews
      • Top Apps
      • Curated News
      • Advertise
      • Contact Us

      Subscribe

      • Advertise
      • App Events
      • Appedus
      • Contact Us
      • Exclusive at Appedus
      • Our Authors, Contributors & Writers
      • Privacy Policy
      • Submit App for Review
      • Submit Free Press Release
      • Thank You
      • Tip-Off
      • Write For Us | Mobile App Development Guest Post
      • Write For Us | Mobile App Development Guest Post Paid

      © 2022 Appedus - Appedus All Right Reserved

      No Result
      View All Result
      • Advertise
      • App Events
      • Appedus
      • Contact Us
      • Exclusive at Appedus
      • Our Authors, Contributors & Writers
      • Privacy Policy
      • Submit App for Review
      • Submit Free Press Release
      • Thank You
      • Tip-Off
      • Write For Us | Mobile App Development Guest Post
      • Write For Us | Mobile App Development Guest Post Paid

      © 2022 Appedus - Appedus All Right Reserved

      Welcome Back!

      OR

      Login to your account below

      Forgotten Password?

      Retrieve your password

      Please enter your username or email address to reset your password.

      Log In
      This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.
      Go to mobile version