There’s a reason Apple released the first iPhone in 2009. It’s because today’s consumers demand it. They want their phones to be convenient and easy to use at any time. This means that businesses need to think about how they can provide their services and products to customers wherever they are, whenever they want.
That includes smartphones, tablets and other mobile devices. In this blog post, we will cover why every business should be mobile-friendly, as well as the benefits of having a responsive website.
Why Every Business Should Be Mobile-Friendly
The mobile-first approach has become the new normal. It’s a shift that has been made in response to the huge increase of consumers using mobile devices to shop, learn and search. It is predicted that by 2019, 51% of all internet users will occur on mobile devices. The reasons for this shift are numerous. First, and perhaps most importantly, consumers are demanding it.
Users are becoming accustomed to being able to access the internet on their phones and tablets wherever they are, at any time of day. They expect easy access to a website that is easy to read and navigate on such devices.
With shopping and purchasing being a large percentage of internet usage, it is only natural that online businesses should respond and make themselves more accessible through mobile devices. This can be done by creating a mobile-friendly website.
Road to a responsive website
A responsive website is designed to work well on a wide variety of devices, such as smartphones, tablets and desktops. It can be developed in such a way that it only requires a small amount of additional coding to expand to work on other devices.
It does not change the basic layout of the website so the navigation, content and other elements are still there. Instead of having to redo all of the work on a separate site, the main site can be redirected to the mobile version. The redirect can be set up so that the website redirects automatically when a mobile browser is used. This can be beneficial for several reasons.
First, it allows you to reach a much wider audience. Second, it keeps your content relevant and fresh. The design can also be adapted to accommodate scrolling and zoom, as well as other features of each device. This lets your customers access your content in a way that is comfortable and convenient for them.
Increased Customer Satisfaction
Customers are more likely to return to a store or website if they are happy with their experience. The same goes for potential new customers. Whether they are first-time visitors or existing ones, they are less likely to return if they are not satisfied with the experience.
If you want to improve customer satisfaction at your business, then you need to make it as easy as possible to find what they are looking for and complete their desired transactions. This means making sure that your website is as user-friendly as possible on all devices.
As we saw above, creating a mobile-friendly website can help you to reach a wider audience, maintain relevant content and boost your brand recognition and awareness. These are all likely to result in more customers, who are more likely to return and complete transactions, increasing the business’s overall customer satisfaction.
Better User Experience
Mobile devices are increasingly the way that consumers access the internet. They use smartphones, tablets and other devices when they want to do their online shopping, research products and services, read reviews, participate in social media, access online courses and more. The most common complaint from consumers about websites and other online businesses is that they are too difficult or confusing to use on mobile devices.
This is likely to result in a much smaller percentage of people visiting your site and completing transactions, which will harm your overall revenue. Creating a mobile-friendly website will ensure that your customers have an easy time accessing your content and completing their desired transactions. This will likely increase overall revenue.
When it comes to costs, it is important to remember that it is not only the development time and costs that matter. It is also the ongoing maintenance of the site and how easy it is to update and maintain.
If you are investing in developing a new website and updating it every few years, this will be much more difficult and expensive than if you are just updating your mobile-friendly site and keeping it as up-to-date as possible. It is better to invest in updating your mobile-friendly site to keep it as easy to maintain as possible, rather than creating a brand new website that has to be maintained even harder in the future.
Boost Brand Recognition and Awareness
As we saw above, having a mobile-friendly website can help boost your brand recognition and awareness. It can do this by providing potential customers with relevant information about your business and what it offers, as well as ease of access to your website or store.
Likely, these potential customers will then feel confident enough to complete a purchase or similar transaction, boosting your brand recognition and awareness. This means that your business will have a higher chance of being noticed by other potential customers and generating new business, which will boost your revenue.
Help in Improving Employee Workplace Behavior and Productivity
As we saw above, having a mobile-friendly website can help to improve employee workplace behavior and productivity. Employees are less likely to spend time searching for information and completing tasks if they can easily find what they need. This is likely to improve the overall productivity of employees, which will boost the amount of revenue they are generating.
A study found that 80% of employees report that a mobile-friendly website, or an upgrade to a more modern device, is helpful for their work. This means that you should invest in making sure that your employees have easy access to what they need, boosting overall productivity and reducing the amount of time spent searching for information and completing tasks.
When it comes to running a business, you need to make sure that your customers have easy access to your products and services. This can only be done by creating a mobile-friendly website.
Creating a mobile-friendly website can help you reach a much wider audience, boost your brand recognition and awareness, improve employee workplace behaviour and productivity, and more. From a revenue perspective, creating such a website will likely boost your overall revenue. Using the above as a guide, it can be seen why businesses should be mobile-friendly.