• Guest Post   |
  • Submit App Review   |
  • Submit PR   |
  • Advertise   |
  • Contact Us
  • Login
No Result
View All Result
Advertisement
Mobile App Development | Design | Marketing Magazine: Appedus
Subscribe
  • Home
  • App Development
  • App Marketing
    • All
    • App Onboarding
    • App Store Optimisation
    • App User Engagement
    • Push Notifications
    How-to-Create-a-Mobile App-Marketing-Strategy-That-Works-appedus

    How to Create a Mobile App Marketing Strategy That Works

    How-to-Monetize-Your-Mobile-App-Strategies-for-Success-Appedus

    How to Monetize Your Mobile App: 5 Best Strategies for Success in 2023

    App-Analytics-and-Data-Driven-Insights-Appedus

    Marketing 101 : Top App Analytics and Data-Driven Strategies

    In-app-purchases-and-in-app-subscriptions-Appedus

    In-App Purchases and Subscriptions

    Trending Tags

      • App Store Optimisation
      • App User Engagement
      • App Push Notifications
      • App Onboarding
      • App Analytics
    • App Design
    • App Reviews
      • All
      • Books & Reference
      • Business
      • Dating
      • Education
      • Finance
      • Fitness
      • Food & Drink
      • Health
      • iOS apps
      • Lifestyle
      • Medical
      • Photography
      • Productivity
      • Shopping
      • Social
      • Travel
      • Utilities
      • Video Editing
      The-future-of-mobile-virtual-events-and-webinars-appedus

      The Future of Mobile Virtual Events and Webinars

      The-Rise-of-Mobile-Payment-and-Financial-Apps-Appedus

      The Rise of Mobile Payment and Financial Apps

      Adverse Effects Of UV Radiation

      6 Adverse Effects Of UV Radiation

      6-iOS-Productivity-Apps-I-Cant-Live-Without-appedus

      6 Best iOS Productivity Apps You Can’t Live Without

      7-Reasons-Why-Every-Business-Should-Be-Mobile-Friendly-appedus

      7 Reasons Why Every Business Should Be Mobile-Friendly

      The-top-ten-mobile-apps-all-travellers-should-use-appedus

      The top ten mobile apps all travelers should use

      5-Ways-To-Promote-Your-Mobile-App-In-A-Smarter-Way-scaled-appedus

      5 Ways To Promote Your Mobile App In A Smarter Way

      What-To-Do-If-Your-Cell-Phone-Is-Lost-or-Stolen-appedus

      What To Do If Your Cell Phone Is Lost or Stolen

      Free-Android-Meme-Maker-Appedus

      5 Best Free Android Meme Maker

      Trending Tags

      • Travel
      • fitness
      • Video Editing app
      • Utilities
      • Lifestyle
      • Medical
      • Photography
      • Productivity
      • Shopping
      • Social
      • Travel
    • App Events
    • Exclusive
    • Home
    • App Development
    • App Marketing
      • All
      • App Onboarding
      • App Store Optimisation
      • App User Engagement
      • Push Notifications
      How-to-Create-a-Mobile App-Marketing-Strategy-That-Works-appedus

      How to Create a Mobile App Marketing Strategy That Works

      How-to-Monetize-Your-Mobile-App-Strategies-for-Success-Appedus

      How to Monetize Your Mobile App: 5 Best Strategies for Success in 2023

      App-Analytics-and-Data-Driven-Insights-Appedus

      Marketing 101 : Top App Analytics and Data-Driven Strategies

      In-app-purchases-and-in-app-subscriptions-Appedus

      In-App Purchases and Subscriptions

      Trending Tags

        • App Store Optimisation
        • App User Engagement
        • App Push Notifications
        • App Onboarding
        • App Analytics
      • App Design
      • App Reviews
        • All
        • Books & Reference
        • Business
        • Dating
        • Education
        • Finance
        • Fitness
        • Food & Drink
        • Health
        • iOS apps
        • Lifestyle
        • Medical
        • Photography
        • Productivity
        • Shopping
        • Social
        • Travel
        • Utilities
        • Video Editing
        The-future-of-mobile-virtual-events-and-webinars-appedus

        The Future of Mobile Virtual Events and Webinars

        The-Rise-of-Mobile-Payment-and-Financial-Apps-Appedus

        The Rise of Mobile Payment and Financial Apps

        Adverse Effects Of UV Radiation

        6 Adverse Effects Of UV Radiation

        6-iOS-Productivity-Apps-I-Cant-Live-Without-appedus

        6 Best iOS Productivity Apps You Can’t Live Without

        7-Reasons-Why-Every-Business-Should-Be-Mobile-Friendly-appedus

        7 Reasons Why Every Business Should Be Mobile-Friendly

        The-top-ten-mobile-apps-all-travellers-should-use-appedus

        The top ten mobile apps all travelers should use

        5-Ways-To-Promote-Your-Mobile-App-In-A-Smarter-Way-scaled-appedus

        5 Ways To Promote Your Mobile App In A Smarter Way

        What-To-Do-If-Your-Cell-Phone-Is-Lost-or-Stolen-appedus

        What To Do If Your Cell Phone Is Lost or Stolen

        Free-Android-Meme-Maker-Appedus

        5 Best Free Android Meme Maker

        Trending Tags

        • Travel
        • fitness
        • Video Editing app
        • Utilities
        • Lifestyle
        • Medical
        • Photography
        • Productivity
        • Shopping
        • Social
        • Travel
      • App Events
      • Exclusive
      No Result
      View All Result
      Mobile App Development | Design | Marketing Magazine: Appedus
      No Result
      View All Result
      Home Featured

      The great data decentralization is happening – are you braced?

      by Rusy Shah
      March 19, 2021
      in Featured, Tech
      Reading Time: 4 mins read
      0
      The great data decentralization is happening

      Stashing everything into a “data lake”

      Share on FacebookShare on Twitter
      • With data decentralization, there would arise a need for data survivability, data residency, access control, and more. 
      • Three big factors create greater data decentralization. 

      The decade-long push to centralize the data storage in one warehouse has come to an end. This is because stashing everything into a “data lake” has caused more harm than good. For certain applications, the centralization of data true cloud storage services such as Amazon S3 and Snowflake works up to a certain limit. Simultaneously several important factors create greater data decentralization. Following are three of the biggest factors:

      Table of Contents

      • Customer data is scarce and is becoming more so:
      • Highly regulated data transfer:
      • Customers demand vendors to be on the same cloud:
      • Looking ahead:

      Customer data is scarce and is becoming more so:

      The major advertisement platforms shared very few details about customer and performance data over the years. On a phone call with Procter and Gamble executive recently, they complained that even at the level of their spend, Google and Facebook expect them to “rent” data instead of being the owner of it. So a marketer would not be able to just build a giant data warehouse but also dump everything in it and run analytics on the data. Google and Facebook have taken over the advertising market. Because of this, the marketers can access only “cohort level” data. This analyzes one central data store next to impossible.

      It appears that this friend won’t discontinue anytime soon since moves like banning third-party cookies. And, Apple’s move to ban IDFA only consolidate more power in Google, Facebook, and Apple. The scarcity of data has existed for a long time particularly when the retail sector is concerned. Retailers share as little as possible with the brands they work with which has been a continuous point of friction. 

      For instance, pharmaceutical companies don’t have any idea about where their medicines are prescribed and sold. Meantime vendors like CVS and Walgreens sell the prescription data to IQVIA, who eventually rents it back to the Pharma companies. They rent their data. The situation has worsened with E-Commerce stores as Amazon does not exchange any data with its sellers hence these brands receive less data than they used to receive from physical stores. The reason behind why traditional brands are eager to acquire direct-to-consumer brands is because they have direct access to the data on end consumers.

      Highly regulated data transfer:

      International privacy measures like GDPR and CCPA and other regulations have gotten more stringent with the laws about how you exchange the data both internally and between the companies. Also, the same loss is undergoing increased scrutiny. So far the companies have addressed this by requiring the software vendors to take the monetary risk of violating the regulations. The firm has decided to walk away from sum investment possibilities with software startups since they were too vulnerable on this front. They expect that there will be tech companies that fail due to regulatory exposure in the long run.

      This may lead to changes in how these companies function. The first change would be a move from SaaS data tools to self-hosted tools in virtual private clouds. This is something that is already happening in the finance sector. Every large organization is one security breach away from bringing everything in-house. This has generated the requirement of a new generation of tools like OneTrust and BigID among others.

      Customers demand vendors to be on the same cloud:

      Retailers like Macy’s need a saas vendor tour on its application and store the data in Azure or Google VPC. In such a scenario the saas vendor needs to contemplate data partition, execution of software in multiple clouds, and sometimes about multiple zones of the same cloud.

      Sometimes that kind of data is required to stay in a specific geographic location of the cloud provider. Such that the integration with other data of services can happen in the same vicinity. Apart from retail, this affects advertising though to a very less extent. At a minimum when a customer is provided a given cloud they expect the vendor to integrate with it. So if a customer runs its data basis in Azure, GCP, or AWS the vendor should follow the trail when the data export is concerned. 

      Another concern is the location of the data. Experts believe that big companies keep the data in the West Coast region of AWS or Snowflake. And, they use the software from Salesforce or another SaaS provider. When that SaaS provider exchanges data with another provider, both the companies have to find out ways to move or duplicate the data from region to region.

      Looking ahead:

      Growing movements towards data decentralization and cloud data migration contain use to create useful and profitable data tools specifically with the rise of the data science profession.

      Moving ahead, the companies that provide applications, data transport tools, and data itself will see a hike in the demand. Data diversity is greater than the data scale. No-one possesses a data decoder ring. The transition to decentralized data may result in the requirement for data Management solutions in domains. Such as data survivability, data residency, access control, data masking, encryption, identity management, and much more.

      mm

      Rusy Shah

      Bonjour! I am the Assistant Editor at Appedus and I write about the mobile development ecosystem. I hold a post-graduation degree in Computer Science and Information Technology and have worked as a freelance content writer with various clients. I have a passion for words and took up writing seriously after my daughter's birth. A stay at home mom, I am also a tech writer. The coolest mom you will ever meet!!! You can reach me at hola@appedus.com

      Next Post
      Huawei to charge Samsung and Apple for smartphones

      Huawei to charge Samsung and Apple for smartphones sold using its 5G patents

      Weekly Newsletter

      Top Apps This Week

      The-Top-Mobile-App-Trends-to-Watch-for-in-2023-appedus
      Featured

      The Top Mobile App Trends to Watch for in 2023

      by Editorial
      March 2, 2023

      In this article, we will explore the top mobile app...

      Read more
      The-future-of-mobile-virtual-events-and-webinars-appedus

      The Future of Mobile Virtual Events and Webinars

      February 22, 2023
      The-Rise-of-Mobile-Payment-and-Financial-Apps-Appedus

      The Rise of Mobile Payment and Financial Apps

      February 17, 2023
      Load More

      About Us

      Mobile App Development | Design | Marketing Magazine: Appedus

      Appedus is a mobile app ecosystem focused news publishing platform which covers various topics like app design, app development, app marketing and other relevant news, views or opinions. We also publish industry insights, e-books, developer interviews and e-magazines. You can get in touch with us on hola@appedus.com or you can snail mail us at

      Medianiti Ltd. Brooklands Business Park, Wellington Way, Weybridge KT13 0TT, United Kingdom

      Latest Articles & News

      10-Ways-to-Improve-App Performance-and-Reduce-App-Abandonment-appedus

      10 Ways to Improve App Performance and Reduce App Abandonment

      March 30, 2023
      Market-Research-on-Virtual-Event-Software-2023-2030-Current-Developments-and-Business-Opportunities-GolfStatus-Whova-BigMarker-appedus

      Market Research on Virtual Event Software 2023-2030: Current Developments and Business Opportunities |GolfStatus, Whova, BigMarker

      March 29, 2023

      Important Links

      • Guest Post
      • Submit App Review
      • Submit PR
      • Mobile App Marketing
      • Mobile App Reviews | Top Android & iOS app reviews
      • Top Apps
      • Curated News
      • Advertise
      • Contact Us

      Subscribe

      • Advertise
      • App Events
      • Appedus
      • Contact Us
      • Exclusive at Appedus
      • Our Authors, Contributors & Writers
      • Privacy Policy
      • Submit App for Review
      • Submit Free Press Release
      • Thank You
      • Tip-Off
      • Write For Us | Mobile App Development Guest Post
      • Write For Us | Mobile App Development Guest Post Paid

      © 2022 Appedus - Appedus All Right Reserved

      No Result
      View All Result
      • Advertise
      • App Events
      • Appedus
      • Contact Us
      • Exclusive at Appedus
      • Our Authors, Contributors & Writers
      • Privacy Policy
      • Submit App for Review
      • Submit Free Press Release
      • Thank You
      • Tip-Off
      • Write For Us | Mobile App Development Guest Post
      • Write For Us | Mobile App Development Guest Post Paid

      © 2022 Appedus - Appedus All Right Reserved

      Welcome Back!

      OR

      Login to your account below

      Forgotten Password?

      Retrieve your password

      Please enter your username or email address to reset your password.

      Log In
      This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.
      Go to mobile version