Main Highlights:
- TikTok has announced the addition of Interactive Add-Ons to its In-Feed Advertisements.
- This feature enables audiences to engage with popups, stickers, and other visual components.
- According to the social video giant’s research, viewers who share, like, or comment on branded TikTok videos are 150 percent more likely to purchase a product or service.
- Along with In-Feed Ads, Interactive Add-Ons are available in regular or premium settings.
- Standard add-ons like display cards, gift vouchers, votes, and countdown stickers may be used to improve clicks and conversions. In contrast, premium add-ons like pop-out showcases, gestures, and super likes increase brand visibility and community interaction.
TikTok just introduced Interactive Add-Ons for its In-Feed Advertisements. With this feature, audiences may interact with popups, stickers, and other visual components. According to data conducted by the social video giant, viewers who share, like, or comment on branded TikTok videos are 150 percent more likely to acquire a product or service.
Interactive Add-Ons are available in standard or premium settings in addition to In-Feed Ads. Standard add-ons such as display cards, gift codes, votes, and countdown stickers may increase clicks and conversions, while premium add-ons such as pop-out showcases, gestures, and super likes enhance brand exposure and community participation.
Attention-grabbing advertisements on TikTok result in 57% of viewers seeking brand information. Add-ons are intended to act as brand engagers, resulting in a 350% increase in the likelihood of visiting a company’s physical shop, a 1500% increase in the chance of making a retail purchase from a brand, and a 40% increase in the chance of visiting a brand’s website or app.
About TikTok
TikTok, or Douyin in China, is a video-centric social networking website owned by ByteDance Ltd. It features a range of short-form user films ranging from 15 seconds to ten minutes, including pranks, stunts, tricks, jokes, dancing, and entertainment. TikTok is the worldwide version of Douyin, launched in September 2016 in China. TikTok began in 2017 for iOS and Android in most regions outside mainland China; however, it became available globally on 2 August 2018 following a merger with another Chinese social media site, Musical.ly.
TikTok and Douyin have an almost identical user experience but do not share content. Their servers are located in the individual market where the app is offered. While the two items are comparable, they do not share all the same features. Douyin has an in-video search tool that allows users to look for other videos of individuals using their faces and other capabilities such as purchasing, reserving hotels, and writing geo-tagged reviews. Since its inception in 2016, TikTok and Douyin have exploded in popularity around the globe. By October 2020, TikTok will have topped 2 billion smartphone downloads globally.
Evolution of TikTok
ByteDance founded Douyin in September 2016 in Beijing, China, first under the moniker A.me until rebranding as Douyin in December 2016. ByteDance intended to grow Douyin internationally. Zhang Yiming, the creator of ByteDance, remarked that “China accounts for only one-fifth of all Internet users worldwide.” If we do not develop globally, we will inevitably lose to competitors seeking the four-fifths. As a result, worldwide expansion is necessary. Douyin was established in 200 days and had 100 million users within a year, with over one billion videos viewed daily.
In September 2017, the app was introduced as TikTok in the foreign market. On 23 January 2018, the TikTok app was the most downloaded free program in Thailand and other nations’ app stores. According to data from mobile research firm Sensor Tower, TikTok has been downloaded more than 130 million times in the United States and has surpassed 2 billion downloads globally (those numbers exclude Android users in China).
