- Twilio intends to acquire customer data startup Segment for between $3 and $4 billion
- It is an API company that enables users to use standard web languages
- Twilio inventory closed at $306.24 per share on Friday up $2.39%
Twilio and Segment are both API companies. This creates an easy way for developers to tap into a specific type of functionality without writing any code. It provides a set of APIs to pull together customer data from a variety of sources.
Segment is a startup that helps companies collect customer data from a variety of siloed sources and place that data in a single usable record. Segment can afford to combine Twilio’s core API mission, especially Flex. Twilio can pull customer data with Segment and create customized emails or advertisements.
What Are Twilio and Segment?
Twilio Messaging is an API to send and receive SMS, MMS, OTT messages globally. It uses intelligent features to ensure messages reliably reach end-users anywhere. Twilio has SMS-enabled phone numbers available in over 180 countries.
Twilio is a developer platform for communications: the Twilio Customer Engagement Platform. Twilio’s programmable application program interfaces (APIs) are a set of building blocks developers can use to build the exact customer experiences they want.
Segment provides the customer data infrastructure that helps businesses put their customers first. Segment was founded in 2011 and raised over $283 million.
How does Twilio work?
The Twilio Customer Engagement Platform can be used to build practically any digital experience, using capabilities like SMS, WhatsApp, Voice, Video, email, and even IoT, across the customer journey. Twilio powers communications for more than 190,000 businesses, and enables nearly 932 billion human interactions every year.
Twilio uses multiple telecommunication carriers for each route so a message or call will get through. The Super Network operates a 24/7 global operations center that constantly monitors the carrier networks, alongside Twilio’s dedicated communications engineers who optimize for changing traffic patterns.