- Twitter announces a pair of the big upcoming features.
- The payment feature called Super Follows.
- It will allow Twitter users to charge followers and give them access to extra content.
- Twitter shows as an example where a user charges $4.99 per month.
Twitter announced a pair of big upcoming features today. The ability for users to charge their followers for access to additional content. And the ability to create and join groups based on specific interests. They’re two of the more substantial changes to Twitter in a while, but they also fit snugly into models that have been popular and successful on other social platforms.
The payment feature, called Super Follows, will allow Twitter users to charge followers and give them access to extra content. That could be bonus tweets, access to a community group, subscription to a newsletter, or a badge indicating your support. In a mockup screenshot, Twitter showed an example where a user charges $4.99 per month to receive a series of perks. Twitter sees it as a way to let creators and publishers get paid directly by their fans.
Launch of Paid ‘Super Follows’ Feature
Twitter revealed early details on its paid product feature, called “Super Follows,” which will allow users to earn money from their tweets and other content. The new feature will allow Twitter users to charge followers and give them access to extra content, which could be bonus tweets, access to community groups, or subscription to a newsletter. Twitter creators could gain paying subscribers with “Super Follows,” with a fee starting at $4.99 per month.
Twitter also acquired Revue that allows users to publish and monetize email newsletters. It seems the continuation of the acquisition comes with the “Super Follows” feature that is expected to compete with other creator monetization platforms such as Patreon or Substack. Super Follows is not available yet, but Twitter says it will have “more to share” in the coming months. Twitter’s head of consumer product Kayvon Beykpour said the “Super Follows” feature will be available later this year.