Main Highlights:
- Social media is an internet-based form of communication. Millions of people around the world use social media to share information and make connections. 52.3% of social media results come from millennials and 15.1% from those aged 35-44 in India.
- Instagram sees some of the highest daily engagement rates according to new research from SensorTower. Some 39% of installs on the apps are so-called power users who engage with the app every day. This was followed by TikTok which saw 29% of its active installs engage daily.
- TikTok is one of the most downloaded and highest-earning apps in the non-gaming category. The video app is facing a potential government ban over privacy and security issues but will need to keep innovating to stay relevant.
Social media is a form of internet-based communication. Users of social networking sites may hold discussions, exchange information, and produce web content. Blogs, micro-blogs, wikis, social networking sites, photo-sharing sites, instant messaging, video-sharing sites, podcasts, widgets, virtual worlds, and other types of social media exist.
Social media is used by billions of people across the world to exchange information and build relationships. On a more personal level, social media allows you to stay in contact with friends and family, learn new things, pursue interests, and be entertained.
Professionally, you may use social media to expand your expertise in a certain sector and to create your professional network by engaging with other experts in your industry. At the corporate level, social media allows you to engage your audience, get customer feedback, and raise your brand.
In India, Millennials and Generation Z are the most active users of social media. Millennials account for 52.3 per cent of social media results. Individuals under the age of 35 account for 28.4 per cent of social media chatter, while those over the age of 35 account for 15.1 per cent.
Instagram, one could say, is a social media network unlike any other. Instead of words, the site is almost exclusively based on the exchange of photos and videos. This visual twist is what has made Instagram the cultural behemoth that it is today – “Instagramming” is now a verb.
Instagram, one could say, is a social media network unlike any other. Instead of words, the site is almost exclusively based on the exchange of photos and videos. This visual twist is what has made Instagram the cultural behemoth that it is today – “Instagramming” is now a verb.
Instagram is a picture and video sharing software that is accessible for free on iPhone and Android. People can use our service to post photographs and videos to share with their followers or a small group of friends. They may also browse, comment on, and like Instagram posts published by their pals. Anyone aged 13 and above can sign up for an account by providing an email address and picking a username.
Instagram, which was bought by Facebook in 2012, has become a part of daily life, with over a billion registered accounts. Everyone appears to be on Instagram these days, from tiny companies to large corporations, news organisations to cultural institutions, celebrities, photographers, and artists, not to mention the cottage economy of influencers that have sprung up in its wake.
TikTok
Until August 2018, Musical.ly was a popular short-form (15-second) video streaming and sharing app with over 100 million users. The programme provided users with a wealth of music and conversation options, allowing them to lip-sync and create hilarious or amusing films.
However, in August 2018, the app was bought by a Chinese business called ByteDance, and its users were transferred to Tik Tok. All material and accounts from Musical.ly were immediately migrated to the new Tik Tok app.
TikTok offers a companion app called Duyin for the Chinese market, which has over 300 million active monthly users.
The TikTok app’s popularity has skyrocketed since its first release. It was the most-downloaded picture and video app in the Apple Store worldwide in October 2018. According to reports, the app has over 500 million monthly active users.
Who has the highest daily engagement rate
It’s no secret that social media isn’t going away, and it’s becoming a greater part of our life every day. The number of social media users worldwide has skyrocketed, particularly after the outbreak of the coronavirus pandemic.
Every day, more than 1.3 million users joined social media in 2020, with the amount expected to rise to more than 4.2 billion by 2021.
Everything from Instagram to TikTok is entirely dependent on the influencer you want to work with and what your company goals are.
According to recent SensorTower data, Instagram has some of the greatest daily engagement rates.
As assessed over three months, 39 percent of app installations are from so-called power users who use the app every day.
TikTok was next, with 29 percent of its active installations engaging daily. The video app is already among the most downloaded and highest-earning non-gaming applications. It should come as no surprise that app engagement is strong, which is wonderful news for advertisers and marketers wanting to increase brand recognition on social media applications. During the second quarter of 2022, 29 percent of the app’s active Google Play users opened the app every day. Facebook came in third place with 27%, followed by Snapchat (26%), YouTube (20%) and Twitter (18%).
Although Instagram has some of the highest engagement in terms of daily opens, but consumers prefer TikTok spend more time for trending things.
Last quarter, users spent an average of 95 minutes each day on the video app. This was four times the Snapchat average and three times the Twitter average. It is nearly twice as long as consumers spend on Facebook or Instagram.
TikTok users in the United States spend an average of 82 minutes per day using the app. The area, however, is also where the app is presently facing a potential government ban due to privacy and security concerns.
In order to sustain its present success, TikTok will need to keep innovating and discovering new methods to engage its user base. They will also need to make the platform more brand-friendly in order to establish the app as a long-term social network.
