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      Home Featured

      Amazon launches IP Accelerator program in India to help businesses secure trademark

      Sellers can choose to engage with the IP law firms to help secure trademarks, protect their brands and tackle infringement, on Amazon websites globally.

      by Editorial Team
      July 5, 2021
      in Featured, News-Curated
      Reading Time: 3 mins read
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      Amazon
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      Table of Contents

      • Main Highlights
      • Mary Beth Westmoreland’s Verdicts:
      • How will this program help the sellers?

      Main Highlights

      • Intellectual Property Accelerator (IP Accelerator) program enable sellers who are also brand owners with access to IP specialists and legal firms
      • Sellers can opt to work with these IP legal firms on Amazon websites to secure trademarks, protect their brands, and combat infringement
      • Pilot-launched in India last year and has received positive feedback from businesses

      Amazon announced the beginning of its Intellectual Property Accelerator program in India on Sunday, which would enable sellers who are also brand owners with access to IP specialists and legal firms.

      According to a statement, these sellers, including small and medium businesses, can opt to work with these IP legal firms on Amazon.in and Amazon websites throughout the world to help secure trademarks, protect their brands, and combat infringement.

      The IP Accelerator program, according to Mary Beth Westmoreland, Vice-President, Technology, and Brand Protection at the online platforms, is already available in the United States, Europe, and Canada.

      Mary Beth Westmoreland’s Verdicts:

      The program was launched in the US in 2019 and has since then expanded to Europe, Japan, Canada, Mexico, and now India. The program was pilot-launched in India last year and has received positive feedback from businesses, the statement said.

      “We’re thrilled to be able to provide the benefits of this program to our Indian clients. Our IP Accelerator Program helps businesses secure their intellectual property, which helps to ensure that everyone has a genuine purchasing experience “Westmoreland went on to say.

      “In order to differentiate their products, acquire customer trust, and develop their business, firms of all sizes must establish IP rights. However, the process can be complex and time-consuming, resulting in a lot of firms falling off along the road,” said Pranav Bhasin, Amazon India Director (MSME and Selling Partner Experience).

      How will this program help the sellers?

      Pranav went on to say that the program’s introduction in India will help lakhs of sellers, particularly small and medium-sized businesses with new brands, create IP protection. “Today, over 8.5 lakh sellers in India are registered on the platform, and we remain committed to providing new tools, technology, and innovation to help them expand,” Bhasin said.

      The procedure of acquiring a trademark registration with the Intellectual Property India, Trademarks Registry (IN TMR) might take up to 18-24 months, according to the statement. Going through the procedure on their own may be time-consuming and challenging for brand owners, especially those from small and medium firms.

      The IP Accelerator program began in the United States in 2019 and has since spread to Europe, Japan, Canada, Mexico, and, most recently, India. According to the statement, the program was piloted in India last year and received excellent feedback from businesses. Before their trademark is formally registered, businesses can use Amazon.in’s brand protection services to effectively defend and manage their brand and IP on the marketplace.”

      yp4BvEbHpnCkska yPjp1sb1RnulFHY4ZAXqXapDU7IF1MbaCweOHUWdUghgoKIGY78TUuP7EA9ncqoyyC yM2sEUtOQcWsY2mBVqP17Zgg9YsBKIJppFpk6Bn45T TJHaEdvoPf

      “Amazon.in empowers brands through programs like Brand Registry, Transparency, and Project Zero,” according to the statement. “These programs use machine learning and automated systems to weed out potential counterfeits from the marketplace, allowing brands to protect their intellectual property rights.”

      Indian sellers on Service Provider Network (SPN) can use IP Accelerator, and there is no additional charge for accessing company listings on SPN. According to the statement, the sellers can opt to engage with the law firms directly and independently for services of their choosing at mutually agreed rates.

      mm

      Editorial Team

      We at Appedus are a group of digital nomads aggregating, writing, and publishing the best of the tech news in the mobile app ecosystem. Our constant endeavor is to get the most actionable news for you to use.

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      Appedus is a mobile app ecosystem focused news publishing platform which covers various topics like app design, app development, app marketing and other relevant news, views or opinions. We also publish industry insights, e-books, developer interviews and e-magazines. You can get in touch with us on hola@appedus.com or you can snail mail us at

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