• Guest Post   |
  • Submit App Review   |
  • Submit PR   |
  • Advertise   |
  • Contact Us
  • Login
No Result
View All Result
Advertisement
Mobile App Development | Design | Marketing Magazine: Appedus
Subscribe
  • Home
  • App Development
  • App Marketing
    • All
    • App Onboarding
    • App Store Optimisation
    • App User Engagement
    • Push Notifications
    How to market a mobile app

    6 ways to market a mobile app

    Latest mobile app trends

    6 Latest mobile app trends

    5-Ways-To-Promote-Your-Mobile-App-In-A-Smarter-Way-scaled-appedus

    5 Ways To Promote Your Mobile App In A Smarter Way

    Get-Your-App-The-Most-Downloads-On-The-Apple-App-Store-Appedus

    How To Get Your App The Most Downloads On The Apple App Store

    Trending Tags

      • App Store Optimisation
      • App User Engagement
      • App Push Notifications
      • App Onboarding
      • App Analytics
    • App Design
    • App Reviews
      • All
      • Books & Reference
      • Business
      • Dating
      • Education
      • Finance
      • Fitness
      • Food & Drink
      • Health
      • iOS apps
      • Lifestyle
      • Medical
      • Photography
      • Productivity
      • Shopping
      • Social
      • Travel
      • Utilities
      • Video Editing
      6-iOS-Productivity-Apps-I-Cant-Live-Without-appedus

      6 Best iOS Productivity Apps You Can’t Live Without

      7-Reasons-Why-Every-Business-Should-Be-Mobile-Friendly-appedus

      7 Reasons Why Every Business Should Be Mobile-Friendly

      The-top-ten-mobile-apps-all-travellers-should-use-appedus

      The top ten mobile apps all travelers should use

      5-Ways-To-Promote-Your-Mobile-App-In-A-Smarter-Way-scaled-appedus

      5 Ways To Promote Your Mobile App In A Smarter Way

      What-To-Do-If-Your-Cell-Phone-Is-Lost-or-Stolen-appedus

      What To Do If Your Cell Phone Is Lost or Stolen

      Free-Android-Meme-Maker-Appedus

      5 Best Free Android Meme Maker

      Zerodha Kite App Review

      Zerodha Kite App Review: A great way to start investing

      Crello App Review

      Crello App Review 2022 | An Attractive Editing Tool

      8fit App Review

      8fit App Review 2022 | Workouts and Meal Planner

      Trending Tags

      • Travel
      • fitness
      • Video Editing app
      • Utilities
      • Lifestyle
      • Medical
      • Photography
      • Productivity
      • Shopping
      • Social
      • Travel
    • App Events
    • Exclusive
    • Home
    • App Development
    • App Marketing
      • All
      • App Onboarding
      • App Store Optimisation
      • App User Engagement
      • Push Notifications
      How to market a mobile app

      6 ways to market a mobile app

      Latest mobile app trends

      6 Latest mobile app trends

      5-Ways-To-Promote-Your-Mobile-App-In-A-Smarter-Way-scaled-appedus

      5 Ways To Promote Your Mobile App In A Smarter Way

      Get-Your-App-The-Most-Downloads-On-The-Apple-App-Store-Appedus

      How To Get Your App The Most Downloads On The Apple App Store

      Trending Tags

        • App Store Optimisation
        • App User Engagement
        • App Push Notifications
        • App Onboarding
        • App Analytics
      • App Design
      • App Reviews
        • All
        • Books & Reference
        • Business
        • Dating
        • Education
        • Finance
        • Fitness
        • Food & Drink
        • Health
        • iOS apps
        • Lifestyle
        • Medical
        • Photography
        • Productivity
        • Shopping
        • Social
        • Travel
        • Utilities
        • Video Editing
        6-iOS-Productivity-Apps-I-Cant-Live-Without-appedus

        6 Best iOS Productivity Apps You Can’t Live Without

        7-Reasons-Why-Every-Business-Should-Be-Mobile-Friendly-appedus

        7 Reasons Why Every Business Should Be Mobile-Friendly

        The-top-ten-mobile-apps-all-travellers-should-use-appedus

        The top ten mobile apps all travelers should use

        5-Ways-To-Promote-Your-Mobile-App-In-A-Smarter-Way-scaled-appedus

        5 Ways To Promote Your Mobile App In A Smarter Way

        What-To-Do-If-Your-Cell-Phone-Is-Lost-or-Stolen-appedus

        What To Do If Your Cell Phone Is Lost or Stolen

        Free-Android-Meme-Maker-Appedus

        5 Best Free Android Meme Maker

        Zerodha Kite App Review

        Zerodha Kite App Review: A great way to start investing

        Crello App Review

        Crello App Review 2022 | An Attractive Editing Tool

        8fit App Review

        8fit App Review 2022 | Workouts and Meal Planner

        Trending Tags

        • Travel
        • fitness
        • Video Editing app
        • Utilities
        • Lifestyle
        • Medical
        • Photography
        • Productivity
        • Shopping
        • Social
        • Travel
      • App Events
      • Exclusive
      No Result
      View All Result
      Mobile App Development | Design | Marketing Magazine: Appedus
      No Result
      View All Result
      Home Apple

      Apple’s New Privacy Policy has resulted in a $10B loss of ad-revenue for Big Tech Platforms

      Apple's privacy policy changes, which became fully operational with the release of iOS 14.5, have already cost other large technology companies nearly $10 billion in advertising revenue.

      by Editorial Team
      January 21, 2022
      in Apple, Featured, News-Curated
      Reading Time: 4 mins read
      0
      Apple policy

      Source: Google Images

      Share on FacebookShare on Twitter

      Main Highlights:

      • Apple’s privacy policy changes, which became fully operational with the release of iOS 14.5, have already resulted in a loss of nearly $10 billion in advertising revenue for other large technology companies.
      • Apple’s own targeted advertising business, which is currently limited to the company’s News app and App Store, increased by a modest $700 million during this period.
      • According to Seufert, Facebook will eventually need to retool its entire advertising infrastructure to adapt, which will take at least a year.

      Apple’s privacy policy changes, which became fully operational with iOS 14.5, have already cost other comprehensive technology companies nearly $10 billion in lost advertising revenue.

      An advertising technology research firm, Snap, Facebook, Twitter, and YouTube have collectively lost $9.85 billion in the third and fourth quarters of the year. Apple implemented its new privacy policy in late April, roughly two months before the third quarter.

      Apple’s new privacy policy:

      Apple’s new privacy policy, dubbed “App Tracking Transparency,” mandates that app developers obtain permission to use the device’s unique IDFA tracking number. This takes the form of a mandatory pop-up message, the text dictated by Apple, that users must see when downloading apps or updating an already installed app. If a user opts out, the app publisher must provide the same level of service without the targeted advertising.

      Advertisers feared the market impact, dubbed the “apocalypse.” According to projections, up to 90% of device users would opt out of the targeted ad ecosystem once Apple’s new privacy policy took effect with iOS 14.5; marketing studies conducted since then indicate that figure has likely settled somewhere between 70% and 80%. While Apple’s overall user base is smaller, its demographic is more affluent, advertisers estimate that the average Apple user is worth twice as much as the average Android user.

      Lotame’s new research provides additional insight into market changes by focusing on the “big four” technology platforms that rely heavily on targeted advertising for revenue. Snap, Facebook, Twitter, and YouTube have seemed just to have avoided a collaborative $9.85 billion loss due to Apple’s privacy policy change, with each company losing an average of 12% of total revenue.

      However, the damage has not been distributed evenly. As indicated by other recent quarterly earnings reports, Snap bore the brunt of the change, losing 25% of its overall value. Facebook (now Meta, although this service and advertising network continue to be known as Facebook)) was also hit harder than most, resulting in a significant decline in expected quarterly earnings. Twitter fared better because its advertising structure is less dependent on personalized characteristics, and YouTube benefited from Google’s advertising program across the web and the Android ecosystem.

      Zuckerberg Facebook

      According to some analysts, despite the severity of the damage, these studies paint a highly pessimistic picture of the situation. According to the Financial Times, Eric Seufert of Adtech estimated Facebook’s losses for the period at close to $8.3 billion and predicted that the case for the social media giants would only deteriorate in the coming year.

      Apple’s own targeted advertising business, which is currently limited to its News app and App Store, saw a modest $700 million increase during this period. Additionally, according to Amazon’s quarterly earnings report, a sizable portion of the business that left the Apple ecosystem went to Amazon. The company performed better than expected during the quarter.

      Apple’s privacy policy’s ongoing impact

      This initial decline in advertising revenue is unlikely to be the only effect of Apple’s stricter privacy policies. Seufert anticipates that Facebook will eventually need to retool its entire advertising infrastructure to adapt, a process that will take at least a year. Around 98 percent of the company’s revenue is generated by advertising, with about half of its personalized advertising network. This could shift toward more contextual advertising, with the contents of a web page or an app determining which advertisement is displayed rather than the user’s personal information.

      Meanwhile, many advertisers — including Facebook — are simply avoiding and evading Apple’s new requirements. The company was recently discovered to be using a variety of novel techniques to monitor the areas of users of its smartphone app, perhaps when they have deactivated geolocation data; it uses metadata from images and videos and even accelerometer data to make comparisons the vibration trends of more restricted users to those nearby who are freely sharing their location.

      Others are simply employing digital fingerprinting techniques and daring Apple to intervene (or at the very least hoping to avoid detection); Cupertino has been slow to respond thus far. Apple’s new privacy policy prohibits the use of unique combinations of device information for tracking as a workaround for users who refuse to grant access to their ideas. Still, a recent study discovered that many popular apps appear to be doing so anyway, and Apple takes enforcement action against them only infrequently.

      mm

      Editorial Team

      We at Appedus are a group of digital nomads aggregating, writing, and publishing the best of the tech news in the mobile app ecosystem. Our constant endeavor is to get the most actionable news for you to use.

      Next Post
      Facebook Instagram NFTs

      Facebook and Instagram are considering developing, showcasing, and selling NFTs

      Weekly Newsletter

      Top Apps This Week

      Google Now Just Made It Even Easier To Track Your Favorite TV Shows And Movies
      Featured

      Google Now Just Made It Even Easier To Track Your Favorite TV Shows And Movies

      by Editorial
      January 7, 2023

      Today’s announcement by Google of a new feature for their...

      Read more
      6-iOS-Productivity-Apps-I-Cant-Live-Without-appedus

      6 Best iOS Productivity Apps You Can’t Live Without

      December 31, 2022
      7-Reasons-Why-Every-Business-Should-Be-Mobile-Friendly-appedus

      7 Reasons Why Every Business Should Be Mobile-Friendly

      December 26, 2022
      Load More

      About Us

      Mobile App Development | Design | Marketing Magazine: Appedus

      Appedus is a mobile app ecosystem focused news publishing platform which covers various topics like app design, app development, app marketing and other relevant news, views or opinions. We also publish industry insights, e-books, developer interviews and e-magazines. You can get in touch with us on hola@appedus.com or you can snail mail us at

      Medianiti Ltd. Brooklands Business Park, Wellington Way, Weybridge KT13 0TT, United Kingdom

      Latest Articles & News

      How to market a mobile app

      6 ways to market a mobile app

      January 18, 2023
      Best practices for mobile app design

      Best practices for mobile app design

      January 17, 2023

      Important Links

      • Guest Post
      • Submit App Review
      • Submit PR
      • Mobile App Marketing
      • Mobile App Reviews | Top Android & iOS app reviews
      • Top Apps
      • Curated News
      • Advertise
      • Contact Us

      Subscribe

      • Advertise
      • App Events
      • Appedus
      • Contact Us
      • Exclusive at Appedus
      • Our Authors, Contributors & Writers
      • Privacy Policy
      • Submit App for Review
      • Submit Free Press Release
      • Thank You
      • Tip-Off
      • Write For Us | Mobile App Development Guest Post
      • Write For Us | Mobile App Development Guest Post Paid

      © 2022 Appedus - Appedus All Right Reserved

      No Result
      View All Result
      • Advertise
      • App Events
      • Appedus
      • Contact Us
      • Exclusive at Appedus
      • Our Authors, Contributors & Writers
      • Privacy Policy
      • Submit App for Review
      • Submit Free Press Release
      • Thank You
      • Tip-Off
      • Write For Us | Mobile App Development Guest Post
      • Write For Us | Mobile App Development Guest Post Paid

      © 2022 Appedus - Appedus All Right Reserved

      Welcome Back!

      OR

      Login to your account below

      Forgotten Password?

      Retrieve your password

      Please enter your username or email address to reset your password.

      Log In
      This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.
      Go to mobile version