Main Highlights:
- Jow, an app that simplifies cooking and automates buying, has raised $ 20 million.
- Fundraising was announced on Wednesday, October 13, 2021, and was carried out in collaboration with Eurazeo.
- Jow will significantly ease the creation of menus, the shopping list, the purchase, and the receipt of products.
- The application then displays menu options, and the components for the recipes are instantly put into the basket, which can be supplemented with additional items.
Jow, a French automation company raised $20 million in an investment round headed by Eurazeo. Jow promises to make it easier for users to cook at home by taking care of menu ideas and assisting you with managing your online grocery orders. Because the company has connected with national food merchants, your order will be handled by your local grocery store without any interruption.
Eurazeo is not the only investor in the round; current investors Headline, DST, and Stride. Venture Capitalists are also taking part in the investment round. Jow, founded in 2018, has already raised $1.5 million in October 2018 and $7 million in December 2019, respectively. If you start with what the service isn’t, it’s much easier to explain what it is. Jow isn’t a grocery delivery service in the traditional sense. Jow is a food recommendation service that allows you to choose from a menu of prepared meals.
The user interface of Jow app
When you initially sign up with Jow, you tell us a bit about yourself and your family. How many people and children do you have in your home? Allergies to certain foods or dietary restrictions should be brought to my attention right away. Which appliances do you have in your kitchen? A food processor or a microwave oven, perhaps?
Jow will propose a few meals for the following week, which you can try out. Each meal should be reviewed and personalized. If you do not like to ingest something, you may always replace something else for it. You can also add or remove diners at any moment during your session.
Following the meals you’ve chosen, Jow creates a shopping list for you. As a result, if you need olive oil for three different dinners, you won’t have to purchase three bottles from the beginning. After you’ve finished your shopping, you can add home items, beverages, and anything else that wasn’t already on your list to your shopping cart.
The firm does not directly handle the processing of your order. Jow delivers your grocery list to a large store in your neighborhood. You have the flexibility to decide what you want to eat and where you want to get it. Approximately 4,000 sites in France are represented by the company’s partners, including Carrefour, Auchan, Intermarché, Leclerc, Monoprix, and Chronodrive.
You will be able to connect to your favorite online shop using your existing login credentials from one of the brands listed above. Additionally, you can have your order delivered to your doorstep or your residence.
Improved experience for users
Even though online grocery shopping is growing increasingly popular, it is not a brand-new phenomenon. However, little has changed throughout the years in terms of the overall experience. It would help if you had a specific goal in mind before you begin. Items are grouped into groups based on various criteria and then shown on a grid for each group inside the group.
As a result, making online purchases and planning ahead of time continues to be complicated. Three methods exist for dealing with this difficulty. You may either be well-prepared and plan your week ahead of time, use instant grocery shopping services that arrive within 15 minutes, or purchase meals through DeliverOO, Uber Eats. Other food delivery services to entirely avoid the problem.
It is the opinion of Jow that better meal planning can influence how you shop for goods online. If you could get rid of the difficulties, you would save money and the environment by ordering fewer meals from food delivery services. Making your food at home is always the most excellent option when it comes to protecting the planet.
In addition, it is a cost-effective solution in terms of capital expenditure. The start-up is exceptionally lean, employing only 35 people and possessing no food assets. Grocers pay for it, and as a result, they profit from it. Throughout the app’s existence, more than 20 million meals have been ordered. Approximately 70% of the items in the average customer’s shopping cart are created from scratch following the company’s recipes.
This morning, Jow announced that it had completed the financing round that it began earlier this year. It is planned for the corporation to begin operations in the United States before expanding to other countries. Another formidable competitor for it will be other meal-planning companies such as Kitchenful.
