Main Highlights:
- Qeepsake, a family journaling app located in New York, has acquired $2 million in early investment.
- Qeepsake, founded in 2015, delivers daily questions to its subscribers by text or push notifications to inspire people to reflect on their day, children, parenting, and other topics.
- In Qeepsake’s app, text, photo, and video answers are then automatically grouped into digital diaries.
Qeepsake, a family journaling app located in New York, has acquired $2 million in early investment. Qeepsake, founded in 2015, delivers daily questions to its subscribers by text or push notifications to inspire people to reflect on their day, children, parenting, and other topics. In Qeepsake’s app, text, photo, and video answers are then automatically grouped into digital diaries.
Jeff and Stephanie McNeil, two parents, launched the app in order to build a private and secure service that would preserve their memories and remind them to save ephemeral moments. Stephanie and Jeff’s inspiration originated from their experience parenting four small children at the time and felt that they didn’t have the time or resources to save the memories that were most important to them.
Qeepsake employs simple instructions to assist parents in saving memories that may otherwise be lost. Users may now transform their memories into custom-printed Qeepsake Books. Qeepsake claims to have over 700,000 registered users and has assisted parents in saving over 50 million memories.
When you sign up for the app, you are prompted to enter your child’s name or nickname in order to establish a diary for them. You may even add more journals for your other children. Following that, you are asked how many prompts you wish to get every day and at what hour. You can also choose whether to receive prompts for specific holidays such as New Year’s Day, Valentine’s Day, Christmas, and others. When you’re finished, you’ll begin receiving daily suggestions.
The software is free to use, but users who wish to access extra features can purchase one of two premium subscriptions. Qeepsake Plus membership, which costs $47.88 per year, provides users with unlimited submissions and images, up to two questions per day texted to your phone, the option to answer prior questions, and more. Users may also link the app with their social network accounts if they have a subscription. After you’ve synced your social media accounts, you may add your Instagram and Facebook postings to your Qeepsake diary.
You may also skip the questions and send in any photo and story to make a spontaneous diary post.
The Qeepsake Premium membership, which costs $95.99 per year, allows users to include their spouse, partner, grandfather, sibling, friend, nanny, daycare teacher, or neighbour in their diary. The premium subscription is the only one that includes Qeepsake video and is meant to record your family’s adventure from every angle.
Qeepsake also announced the hiring of Tracy Cho as its new CEO in conjunction to the fundraising announcement. Cho told that Qeepsake intends to investigate additional monetization alternatives in the coming years. In addition, the firm intends to test a few collaborations in order to bring appropriate parental goods and services.
LaunchCapital led the company’s seed fundraising round, which included participation from Techstars, Right Side Capital, and other strategic angels. Qeepsake will utilise the funds to expand its marketing and technical teams, according to Cho. Cho also mentions that Qeepsake is looking for “dramatic expansion” in the next three years, recognising that technology has advanced since the app’s inception seven years ago.
Cho said, “Qeepsake was launched in 2015 to make it easier for new parents to capture their experience.” “We’re also happy to have built a substantial and dedicated user base.” However, technology has advanced much since then, and Qeepsake must grow in order to reach more parents.
Consumers’ expectations of everyday items have grown, and we want the product to be more tailored to each parent’s journey. Today, for example, every parent receives the identical set of questions. We can do a lot to personalise those queries based on how parents interact with us.”
Cho also stated that the business believes Qeepsake may be utilised beyond a child’s first few years of life, and that the app can develop alongside them with the goal of being handed over to them once they’re old enough to continue writing on their own. She envisions Qeepsake as an app that may assist a family in writing a tale that will be passed down through generations.
Qeepsake hopes to reach more parents, enhance engagement with a more tailored user experience, and grow subscription revenues with this latest investment.
