Mobile Marketing Virtual Conference – Screenage 2021

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With the rapid use of mobile devices, not only is the foundation for creating future-ready marketing assets being created, but the whole notion of marketing and consumer involvement is changing. The Screenage Mobile Marketing Virtual Conference seeks to dissect all of the factors that are becoming increasingly important in a marketer’s daily decision-making and implementation process. Top industry leaders, brand custodians, agency chiefs, and domain thought leaders will attend the conference.

The theme of last year’s Screenage conference was ‘Mobillion’: Connecting the Next 500 Million. The acceleration of mobile adoption has been upwards and onwards in recent years, and the Covid shutdown has intensified this trend.

Keynote events, panel discussions, and speaker sessions by famous mobile marketing and digital marketing specialists were held over the two-day virtual conference. The focus of the discussion was on how brand marketers can use the amplification of mobile usage to establish effective engagement with their customers.

The first day of the event kicked off with a keynote address by Sameer Nigam, Founder & CEO of PhonePe, on the theme of ‘Fast Track Financial Inclusion In Post-Pandemic’. As the Indian digital economy grows, Nigam discussed product, marketing, and communication efforts that attracted first-time users to digital payments. Anurag Mehrotra, CEO of Mahindra Ford Automotive, also delivered a keynote lecture on “Mobile Marketing: From Handset to Mindset.”

The panel discussion brought the spotlight on ‘Driving Deep User Engagement Within Your App.’ Aishvarya Murali, Head Marketing, Ola; Sunil Suresh, CMO, MakeMyTrip; Pratik Mukherjee, Director Marketing, Urban Company; and Navin Madhavan, VP & GM of Growth Platforms, InMobi were among the panelists for this fascinating conversation. The panel also addressed how to motivate consumers to do certain activities that lead to increased user engagement.

Last but not least, adman David Dahan, Worldwide Managing Director, Ogilvy & Managing Director, WPP, spoke on ‘Overcoming the Challenges in an Increased Anti-Ad World’ at the day’s last session. Dahan also delved into the rules in order to make advertising less invasive than it is currently perceived to be.

Awards by exchange4media:

All such marketing stories that use a successful mobile marketing strategy in India will be equally judged on creativity, concept, execution, and results by a highly experienced impartial panel of the industry, according to The Maddies. These awards are available to all mobile marketing-related industries (Clients, Creative, Media Agencies, Digital Agencies, and Publishers, etc).

Since mobile marketing has become a more important part of the total marketing mix, analysts predict that it will exceed any existing marketing strategy in the next few years, doubling spending on other digital marketing formats

.Awards Categories:

Brand Recall
Lead Generation
Launch of Product/Service
Relationship Building/Remarketing
Best use of Apps/Games for Marketing
Most Effective App for Consumer
Campaign To Drive Sales
Gender Equity
Social Impact / Not For Profit
Maximizing Mobile Advertising
Digital Influence
Best Mobile Messaging Campaign: SMS, MMS
Most Engaging Mobile Campaign
Maximizing Mobile Advertising / Programmatic and Machine Learning
Best use of vernacular language in mobile advertising
Most Effective Email Campaign
Customer Engagement
Best Use of Mobile Integration

Mobile Marketing Virtual Conference – Screenage 2021

This year’s Mobile Marketing virtual Conference – Screenage 2021 is scheduled to be on 22nd October 2021 from 2:30 PM (IST) onwards. The Virtual Conference will be spread across Keynote Session, Panel Discussions, and Speaker Sessions.

Mobile marketing has grown phenomenally over the years but this pandemic has given it a new push. In this congregation of marketing thought leaders, participants will try to understand the new innovations happening in the mobile marketing space and talk about how marketers can benefit from them.

The theme of the conference is “The Next Wave of Mobile Growth.” It will cover the following topics:

Why Mobile is Key to Your Brand’s Economic Recovery
Leveraging Influencer Marketing For Your Video Content Strategy
The Entertainment Era – Trends, Opportunities in OTT and What’s in it for Brands?
How Will Mobile Wallets Evolve In 2021? Discussing Mobile Banking, Loyalty And Contactless Payment
Improve your mobile app experiences by putting the customers at the heart of the product.
Create secure and trustworthy mobile product experiences that keep your consumers spending.
Unlocking your App Marketing Automation – Driving Mobile App Promotion in a COVID-19
The Best Mobile Retargeting Strategies for the Future

Screenage 2021 will feature prominently personalities like CEOs and other top officials. The speakers of the conference are:

Mr. Andy Hood, VP Emerging Technologies, WPP
Ms. Kelly Kokonas, EVP Global Data, Starcom Publicis Groupe
Ms. Upasana Taku, Co-Founder and COO, MobiKwik
Ms. Ritu Mehrotra, Regional Manager – South Asia, Booking.com
Mr. Sunayan Mitra, Director Coffee & Beverages business, Nestle
Ms. Shalini Pillai Banerje, Head of GPay & NBU Marketing, Google India
Ms. Meghna Apparao, Chief Business Officer, Licious
Mr. Vikas Bansal, Director, Amazon Pay India
Mr. Amit Yadav, Country Manager, South Asia, PubMatic
Mr. Shakeel Anjum, Head of Marketing and Product Planning, Honda Cars India Ltd
Mr. Rajesh Pantina, Director, Marketing, Asia Pacific, InMobi
Mr. Ajay Dhyani, Head- Marketing & E-commerce, Timex Group
Ms. Juhi Singh, Head – Digital center of excellence (India & International), Marico
Mr. Siddharth Dabhade, Managing Director of MiQ India & SAARC, MiQ Digital Commercial Pvt Ltd
Ms.Tanushree Radhakrishnan, Head – Biddable, Groupm India
Mr. Kirtiman Kohli, Digital Marketing & CRM Lead, Reckitt Benckiser India
Mr. Ahtesham Ali, Vice President, NDTV
Mr. Niraj Ruparel, Head of Mobile & Emerging Tech, Groupm India
Ms. Prajwalita Borah, Head Marketing, 91Mobiles