• Guest Post   |
  • Submit App Review   |
  • Submit PR   |
  • Advertise   |
  • Contact Us
  • Login
No Result
View All Result
Advertisement
Mobile App Development | Design | Marketing Magazine: Appedus
Subscribe
  • Home
  • App Development
  • App Marketing
    • All
    • App Onboarding
    • App Store Optimisation
    • App User Engagement
    • Push Notifications
    How-to-Create-a-Mobile App-Marketing-Strategy-That-Works-appedus

    How to Create a Mobile App Marketing Strategy That Works

    How-to-Monetize-Your-Mobile-App-Strategies-for-Success-Appedus

    How to Monetize Your Mobile App: 5 Best Strategies for Success in 2023

    App-Analytics-and-Data-Driven-Insights-Appedus

    Marketing 101 : Top App Analytics and Data-Driven Strategies

    In-app-purchases-and-in-app-subscriptions-Appedus

    In-App Purchases and Subscriptions

    Trending Tags

      • App Store Optimisation
      • App User Engagement
      • App Push Notifications
      • App Onboarding
      • App Analytics
    • App Design
    • App Reviews
      • All
      • Books & Reference
      • Business
      • Dating
      • Education
      • Finance
      • Fitness
      • Food & Drink
      • Health
      • iOS apps
      • Lifestyle
      • Medical
      • Photography
      • Productivity
      • Shopping
      • Social
      • Travel
      • Utilities
      • Video Editing
      The-future-of-mobile-virtual-events-and-webinars-appedus

      The Future of Mobile Virtual Events and Webinars

      The-Rise-of-Mobile-Payment-and-Financial-Apps-Appedus

      The Rise of Mobile Payment and Financial Apps

      Adverse Effects Of UV Radiation

      6 Adverse Effects Of UV Radiation

      6-iOS-Productivity-Apps-I-Cant-Live-Without-appedus

      6 Best iOS Productivity Apps You Can’t Live Without

      7-Reasons-Why-Every-Business-Should-Be-Mobile-Friendly-appedus

      7 Reasons Why Every Business Should Be Mobile-Friendly

      The-top-ten-mobile-apps-all-travellers-should-use-appedus

      The top ten mobile apps all travelers should use

      5-Ways-To-Promote-Your-Mobile-App-In-A-Smarter-Way-scaled-appedus

      5 Ways To Promote Your Mobile App In A Smarter Way

      What-To-Do-If-Your-Cell-Phone-Is-Lost-or-Stolen-appedus

      What To Do If Your Cell Phone Is Lost or Stolen

      Free-Android-Meme-Maker-Appedus

      5 Best Free Android Meme Maker

      Trending Tags

      • Travel
      • fitness
      • Video Editing app
      • Utilities
      • Lifestyle
      • Medical
      • Photography
      • Productivity
      • Shopping
      • Social
      • Travel
    • App Events
    • Exclusive
    • Home
    • App Development
    • App Marketing
      • All
      • App Onboarding
      • App Store Optimisation
      • App User Engagement
      • Push Notifications
      How-to-Create-a-Mobile App-Marketing-Strategy-That-Works-appedus

      How to Create a Mobile App Marketing Strategy That Works

      How-to-Monetize-Your-Mobile-App-Strategies-for-Success-Appedus

      How to Monetize Your Mobile App: 5 Best Strategies for Success in 2023

      App-Analytics-and-Data-Driven-Insights-Appedus

      Marketing 101 : Top App Analytics and Data-Driven Strategies

      In-app-purchases-and-in-app-subscriptions-Appedus

      In-App Purchases and Subscriptions

      Trending Tags

        • App Store Optimisation
        • App User Engagement
        • App Push Notifications
        • App Onboarding
        • App Analytics
      • App Design
      • App Reviews
        • All
        • Books & Reference
        • Business
        • Dating
        • Education
        • Finance
        • Fitness
        • Food & Drink
        • Health
        • iOS apps
        • Lifestyle
        • Medical
        • Photography
        • Productivity
        • Shopping
        • Social
        • Travel
        • Utilities
        • Video Editing
        The-future-of-mobile-virtual-events-and-webinars-appedus

        The Future of Mobile Virtual Events and Webinars

        The-Rise-of-Mobile-Payment-and-Financial-Apps-Appedus

        The Rise of Mobile Payment and Financial Apps

        Adverse Effects Of UV Radiation

        6 Adverse Effects Of UV Radiation

        6-iOS-Productivity-Apps-I-Cant-Live-Without-appedus

        6 Best iOS Productivity Apps You Can’t Live Without

        7-Reasons-Why-Every-Business-Should-Be-Mobile-Friendly-appedus

        7 Reasons Why Every Business Should Be Mobile-Friendly

        The-top-ten-mobile-apps-all-travellers-should-use-appedus

        The top ten mobile apps all travelers should use

        5-Ways-To-Promote-Your-Mobile-App-In-A-Smarter-Way-scaled-appedus

        5 Ways To Promote Your Mobile App In A Smarter Way

        What-To-Do-If-Your-Cell-Phone-Is-Lost-or-Stolen-appedus

        What To Do If Your Cell Phone Is Lost or Stolen

        Free-Android-Meme-Maker-Appedus

        5 Best Free Android Meme Maker

        Trending Tags

        • Travel
        • fitness
        • Video Editing app
        • Utilities
        • Lifestyle
        • Medical
        • Photography
        • Productivity
        • Shopping
        • Social
        • Travel
      • App Events
      • Exclusive
      No Result
      View All Result
      Mobile App Development | Design | Marketing Magazine: Appedus
      No Result
      View All Result
      Home Featured

      Turtl, a content automation platform, raises $17M to make business content more engaging

      Turtl will use the funds to grow its accounts team, build a Boston-based headquarters, and increase the company's marketing and sales activities.

      by Editorial Team
      September 27, 2021
      in Featured, Funding, News-Curated
      Reading Time: 4 mins read
      1
      Turtl
      Share on FacebookShare on Twitter

      Table of Contents

      • Main Highlights
      • Turtl’s mission
      • Automating content

      Main Highlights

      • Turtl, a London-based content automation platform, said that it has secured a $17 million Series A round.
      • Turtl’s aim is to assist communicators in reaching their full potential and becoming everyone’s preferred method of telling their tales.
      • Turtl is a corporate content automation technology that enables every team to utilize tailored digital content to strengthen connections.
      • Turtl enables businesses to customize interactive information, presumably making business documents easier to develop, read, and evaluate.

      Turtl, a London-based content automation platform, said today that it has secured a $17 million Series A round. Octopus Ventures led the fundraising round. According to co-founder and CEO Nick Mason, the funds will be used to grow Turtl’s accounts team, build a Boston-based headquarters, and increase the company’s marketing and sales activities.

      Across the organization, there is a rising need to scale, customize, and automate marketing, sales, and post-sales, and customer activity operations. According to Lumen Research, 70% of B2B marketers want to boost their content production spending in 2021. Furthermore, companies report shifting away from depending on event marketing, with the majority prioritizing areas such as content marketing, sales enablement, and customization instead.

      Turtl was founded in 2014 by Mason and Mark Sallows, who was consulting on a research management project at the University of Oxford at the time. Mason and Swallows claim they were motivated to explore new methods to communicate business ideas and messaging after informal talks with resident psych lecturers at the college.

      Turtl began with the creators’ concept and a few lines of code. Their vision for a new method of generating and releasing digital content is well received, and it hasn’t taken long for the firm to grow into the bright and ambitious international team that it is today.

      Mark and Nick met while working as consultants on a research management project at the University of Oxford. Throughout the research, they spent a significant amount of time in the departments of psychology and psychiatry. They began to learn about the many diverse psychological concepts behind how we receive, process, and store information through informal talks with resident psych professors.

      Turtl’s mission

      These discoveries prompted concerns about how many corporations and thought leaders have chosen to promote their ideas and views. So much content contradicts fundamental laws of how humans absorb and recall information, to the disadvantage of how readers interact with it. Turtl’s seed was planted there. Turtl’s aim is to assist communicators in reaching their full potential and becoming everyone’s preferred method of telling their tales.

      Turtl 1

      Turtl is a corporate content automation technology that enables every team to utilize tailored digital content to strengthen connections. The psychology-based digital format at the heart of their business has been scientifically shown to boost reader engagement by 73%. However, the most dramatic benefits of adopting Turtl stem from the platform’s deep reader insights and the capacity to customize content at scale. Some of the world’s biggest firms have used the platform to increase content engagement and sales prospects at a fraction of the expense.

      They are a diversified workforce with three quickly expanding offices across the world. They are continuously on the lookout for creative thinkers that want to work with a wonderful product and like working with motivated colleagues in a fast-growing company.

      “So much content contradicts fundamental laws of how we absorb and recall knowledge, to the disadvantage of how readers interact with it. “Therein lies the Turtl seed,” Mason explained. He also mentioned that there are tools in the content area that compete with portions of what Turtl offers; they are mainly either automated and quick but lack design quality or they are designer-led and hence slower and less automated.

      At the present, no other company can provide an end-to-end solution in the same manner as Turtl can. Being able to provide everything from design to connectors, customization, automation, and analytics allow them to significantly increase the power of Turtl.

      Automating content

      Turtl enables businesses to customize interactive information, presumably making business documents easier to develop, read, and evaluate. The platform converts brochures, sales decks, employee newsletters, and account-based marketing campaigns while connecting with current Salesforce, Marketo, Domo, and other technologies.

      According to a recent HubSpot poll, more than 20% of marketers feel that personalization may boost sales engagement. According to Epsilon, customized experiences make 80 percent of customers more inclined to make a purchase.

      Turtl claims thousands of users and a global customer base of over 200 organizations from the European Union, North America, Africa, and Asia, including Nestle and Cisco. According to the firm, sales have increased by 70% in the previous three months “with practically no cash burn,” with US-based companies accounting for 60% of total revenue.

      “During the epidemic, we saw a lot more investment in digital content and automation across the customer journey.” This is primarily driven by the need for B2B firms to effectively discover, create, and nurture connections in a digital world,” Mason noted. He also stated that because workforces are isolated, compartmentalized, decentralized, and are more reliant than ever on good digital communication. Turtl’s first institutional increase is a series A, with 88 employees. Mason anticipates that with it, the startup’s staff will increase to 110 by the end of the year.

      mm

      Editorial Team

      We at Appedus are a group of digital nomads aggregating, writing, and publishing the best of the tech news in the mobile app ecosystem. Our constant endeavor is to get the most actionable news for you to use.

      Next Post
      The IndUS Entrepreneurs

      The IndUS Entrepreneurs expects to facilitate funding to the tune of $100M

      Weekly Newsletter

      Top Apps This Week

      The-Top-Mobile-App-Trends-to-Watch-for-in-2023-appedus
      Featured

      The Top Mobile App Trends to Watch for in 2023

      by Editorial
      March 2, 2023

      In this article, we will explore the top mobile app...

      Read more
      The-future-of-mobile-virtual-events-and-webinars-appedus

      The Future of Mobile Virtual Events and Webinars

      February 22, 2023
      The-Rise-of-Mobile-Payment-and-Financial-Apps-Appedus

      The Rise of Mobile Payment and Financial Apps

      February 17, 2023
      Load More

      About Us

      Mobile App Development | Design | Marketing Magazine: Appedus

      Appedus is a mobile app ecosystem focused news publishing platform which covers various topics like app design, app development, app marketing and other relevant news, views or opinions. We also publish industry insights, e-books, developer interviews and e-magazines. You can get in touch with us on hola@appedus.com or you can snail mail us at

      Medianiti Ltd. Brooklands Business Park, Wellington Way, Weybridge KT13 0TT, United Kingdom

      Latest Articles & News

      Data-Security-Measures-Appedus

      Writing an Effective Privacy Policy for Your Mobile App

      September 21, 2023
      How-to-Handle-Negative-Reviews-of-an-App-A-Comprehensive-Guide-for-Businesses-jpg.webp How-to-Handle-Negative-Reviews-of-an-App-A-Comprehensive-Guide-for-Businesses-appedus

      Best Way to Handle Negative Reviews of an App: A Comprehensive Guide for Businesses

      September 20, 2023

      Important Links

      • Guest Post
      • Submit App Review
      • Submit PR
      • Mobile App Marketing
      • Mobile App Reviews | Top Android & iOS app reviews
      • Top Apps
      • Curated News
      • Advertise
      • Contact Us

      Subscribe

      • About Appedus
      • Advertise
      • App Events
      • Appedus
      • Contact Us
      • Contact Us
      • Exclusive at Appedus
      • Our Authors, Contributors & Writers
      • Privacy Policy
      • Submit App for Review
      • Submit Free Press Release
      • Thank You
      • Tip-Off
      • Write For Us | Mobile App Development Guest Post
      • Write For Us | Mobile App Development Guest Post Paid

      © 2022 Appedus - Appedus All Right Reserved

      No Result
      View All Result
      • About Appedus
      • Advertise
      • App Events
      • Appedus
      • Contact Us
      • Contact Us
      • Exclusive at Appedus
      • Our Authors, Contributors & Writers
      • Privacy Policy
      • Submit App for Review
      • Submit Free Press Release
      • Thank You
      • Tip-Off
      • Write For Us | Mobile App Development Guest Post
      • Write For Us | Mobile App Development Guest Post Paid

      © 2022 Appedus - Appedus All Right Reserved

      Welcome Back!

      OR

      Login to your account below

      Forgotten Password?

      Retrieve your password

      Please enter your username or email address to reset your password.

      Log In
      This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.
      Go to mobile version